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From Dusseldorf to Orlando, Colin Powell to Bold Fashions

Filed under: News About ASI

Who said there are too many shows?

It’s been quite a year so far. Since the beginning of January, I’ve been on the road practically 100% of the time at shows and visiting with ASI distributors and suppliers. I always love hearing about people’s businesses and learning all I can about what challenges they face and how ASI might be able to help.

I don’t want to go on and on, but I thought I would highlight some of the recent shows I have attended and share my views, observations, opinions and general information.

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Live From Orlando – Top Ten Ways to be More Successful – Listen in

Filed under: Industry Initiatives, News About ASI

ASI Show in Orlando kicked off today – with registered attendance over 4,000 – and for Education Day I provided the keynote address to about 300 distributors and suppliers at the Orlando Convention Center.

I spoke about my “Top Ten Ways to be More Successful” and what I believe are ten vital elements that can help define your success in the advertising specialty business and outside of work. Many of these points could be things you’re doing already and may help spark your thinking about how you can inspire clients and how people view your brand – which is very important.

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Guest Blog: Dressed to Kill…Not

Filed under: Guest Blog

From Joe Haley, managing editor, Counselor magazine:

As the first ASI Show of the 2007 show season gets under way I am still amazed at the way some distributors dress. I just want to walk up to them, shake them and say, “Hey, your hotel room has a mirror. You really need to use it before you head out to the convention center.”

Even in this day and age of corporate casual, we need to remember that we are what people perceive us to be. A former colleague of mine never wore a belt, his shirts were often ruffled and his shoes were scuffed and unpolished. So, I told him that whether it’s right or wrong, people will judge him based on his appearance.

Same goes for distributors walking the floor. It doesn’t matter if you are a small, startup company, or a Counselor Top 40 firm, if you’re not dressing the part, you’re sending out a message that you don’t care. You don’t care enough to present yourself and your company in the best possible light.

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The Loss of a Colleague

Filed under: News About ASI

It is with deep sadness that I share news of the passing of Joan Viers, a 26-year employee of ASI and a trusted, engaging colleague.

Joan, married to ASI senior credit specialist, Mel Viers, worked in our purchasing and facilities department and she managed much of the printing of our marketing materials and of our magazines – as well as the acquisition of furniture and other supplies.

But no brief job description can capture the energy and enthusiasm that Joan brought to her job and we will all miss the sound of her voice yelling down the hall in response to a question, or coming around to make sure that she’s got someone’s needs exactly understood so everyone will be happy.

In lieu of flowers, donations to the American Red Cross would be appreciated by her family and can be sent to: American Red Cross, Lower Bucks County Chapter, 1909 New Rodgers Road, Levittown, PA, 19056.

Our hearts go out to her family and friends during this week of mourning.


Decorators! – Here’s a new Membership for you

Filed under: News About ASI

Happy New Year!

To kick it off right, ASI is announcing a new membership category today for decorators who imprint blank products for resale as ad specialties.

Decorators can be embroiderers, embroidery digitizers, monogrammers, engravers (laser, thermal and traditional), sublimation providers, screen printers and heat transfer providers, and they have been asking me for a membership package that gives them access to the business-building tools provided by ASI.

We’re answering their requests and we’re proud of this new membership package from ASI.

Decorators will now be able to use tools to connect with ASI distributors and suppliers in their region and do more business with them, and the result will be increased sales and better operations.

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