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Guest Blog: Going Direct From China?

Filed under: Guest Blog, Members, News About ASI

From Dale Denham, senior vice president for ASI:

My first visit to China. Now I can go direct, but why?

For over 15 years I’ve heard how going direct is the biggest threat to our industry and I finally decided to see for myself why everyone is so afraid of distributors buying direct from China.

And now I’m scared. But not of what going direct does to do our industry, but why this fear continues after all these years and with so many smart people. Don’t get me wrong, going direct is a threat, but it is overrated based on my recent experience traveling.

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