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Industry Trends from Dusseldorf

Filed under: Education, Media Coverage

I just got back from the PSI Show in Dusseldorf – the largest advertising specialty show in Europe – and I wanted to share some industry trends and new products with you.

Some of these trends we’re already seeing in North America right now and your clients may be asking for some of the new products if they aren’t already.

Suppliers and distributors emphasized eco-friendly products, including Everything Environmental, a company that provides new High Twist pens made from recycled CD cases. Polyconcept showed items powered by water instead of electricity and wooden toys are gaining popularity in the wake of alleged higher lead levels in some products from China.

Also, products with metal and shiny accents were more common, like the jacket below that has metallic-finish wristbands.

European promotional products organizations continue to be interested in the North American marketplace and I was invited to represent the States at an international press conference – where I met the mayor of Dusseldorf, Joachim Erwin. 

Later, I met up with Hans-Joachim Erbel, the executive director of PSI, and Francesc Angelet, CEO of MidOcean, one of the largest suppliers in Europe (pictured below). To round out the show I visited Sabine Geldermann, the director of the PSI Show, for a bite to eat and a toast at a reception celebrating the 50th anniversary of WAGE (World Advertising Gift Exchange) – an association of more than 25 members of distributor companies from different countries, including South Africa, Russia, Australia and Japan.

Let me know what you think anytime – post a comment now on the blog or email me at tim.andrews@asicentral.com.


  1. John Borg Says:

    I truly appreciate your blog, and useful information like this dispatch from the big show in Europe. However, I take exception to the way you frame the controversy of tainted products coming out of China in the third paragraph. While I recognize that ASI represents many suppliers who produce products in China, I am troubled by the phrase “…alleged higher lead levels in some products from China.” In this case, the word “alleged” sounds lawyerly and self-serving. While it may not be popular with many of my colleagues … I think we shouldn’t just try to pretend it’s not a real issue, or that China or our industry is being picked on by the press. These problems are extremely well documented and deeply concerning. By trying to sweep it under the rug or deny it, the toy industry only created a bigger PR problem. Indeed, the toxic toy scandal of last year may taint all suppliers from China, but maybe that is a sign that we need to think bigger picture. I personally would rather lose a sale, or have my clients question the origin and makeup of a product, than have my own child suck on a rubber ducky with high levels of toxic chemicals. Promotional products are useful and fun and powerful business tools, but I think we need to treat the “China” issue openly and honestly and perhaps consider why so many consumers and clients are looking for greener and healthier solutions.

    Wednesday February 6, 2008
  2. mymnThounny Says:

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    Saturday April 11, 2009

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