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Personalization, Technology, Ideas for Higher ROI

Filed under: News About ASI

Recently editors at ONE magazine – published by industry marketing services company WorkflowOne – spotlighted promotional products and the serious return on investment they’re providing for clients. 

They also asked me why advertising specialties are becoming so popular all around, and I believe several elements are driving our industry’s success:

• Technology.  We’re all serving clients better and faster than ever.

• Tangible return-on-investment.  Marketers can include a promotional product in a direct mail campaign that says “click on this Website to receive your free hat” and the results can be tracked immediately.  How many people requested hats?  How many sales did you get from those who requested hats?

• Personalization.  A growing trend – technology now allows us to record a personalized message that plays when someone opens a bag.  That’s interaction with a brand that few advertising mediums can match and it’s hard for end-users to put them down.

For some additional thoughts and business tips, click here to read the article. 

Tell me what you’re seeing in the market – post a comment now or email me anytime at tim.andrews@asicentral.com.  Also, stay informed and submit your email in the window called ‘Enter your email for updates’ at the top right of the screen and you’ll get a note when my next post is live.


Counselor Gets Second Neal Award in a Row

Filed under: News About ASI

Today in New York City, ASI’s editorial team was named winner of a Neal Award for outstanding journalism for the 2007 ‘State of the Industry’ issue of Counselor magazine.

This is the highest editorial honor bestowed on a business-to-business publication. It is given by the trade association in publishing, American Business Media. We are among 35 winners, selected from 100 finalists and 1,050 entries.

This year’s award is our second consecutive Neal. We were honored last year for our Counselor series on family businesses.
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Guest blog – In Like a Lion

Filed under: Guest Blog

From Kathy Huston, Advantages magazine editor:

March is one of my favorite months and it should be yours too.  Not because I prefer that you agree with me (although I certainly do), but because it represents 31 days jam-packed with fun-filled events and ideas for promotional opportunities.  I hope you prepared for them a couple of months ago.  If not, plan ahead for next year.

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