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ASI Launches Assistance for Flood Victims

Filed under: Community, Industry Initiatives, News About ASI

During the past several days, I’m sure you have joined me in thoughts and concerns for the tens of thousands of innocent people whose lives have been disrupted by flooding across several Midwest states. The photos and videos are nearly unbelievable.

For those of us at ASI, the news and the visuals are very personal:

— The Norman Cohn Family is originally from Iowa, and ASI Computer is based in Cedar Falls. Several employees have lost personal possessions or sustained flood damage to their homes.

— I’m originally from Columbus, Indiana, and much of that rural town of 40,000 is under water or swept away.

To help those in need of immediate food, shelter and clothing, the Cohn Family and ASI are making a cash contribution of $25,000 to the American Red Cross on behalf of its employees and 25,000 members. In addition, the Cohn Family and ASI will make a second $20,000 donation when total industry contributions reach $100,000.

Visit http://american.redcross.org and designate your gift to the Disaster Relief Fund. Any amount will help and is greatly appreciated, as officials said this morning this fund needs to be replenished. To ensure your gift is counted by ASI, fax a copy of your donation receipt to Mark Quinn, chief financial officer, at 215-953-3908. Or mail it to Mark at Advertising Specialty Institute, 4800 Street Road, Trevose, PA 19053.

We have been advised that shipments of product aren’t preferred at this time, due to challenges associated with distance and logistics.

Your generous giving in recent ASI charitable drives — for the victims of the Florida hurricanes and later for the tsunami in South Asia — was a warm reminder that we are a compassionate, caring industry. Please join me in making this another remarkable effort.


  1. Jean Moore Says:

    Our offices flooded three years ago but NOTHING like what these people are experiencing. They definitely need our support and encouragement. I, for one, plan to send those suppliers as much business as possible when they are up and running again. The loss of income is just devestaing. I cannot express how depressing it is to go through water-damaged goods for days on end.

    Tuesday June 17, 2008
  2. Jean Moore Says:

    YIKES~ I just looked back and see that I have typos. SORRY

    Tuesday June 17, 2008
  3. Diana Haake Says:

    I recently visited my hometown of Cedar Rapids, Iowa and experienced the flood damage first-hand. As we left town on Thursday before the river crested, we took in the vision of widespread flooding that touched every corner of downtown and beyond. I have never seen anything like it.

    I drove by Norwood Souvenir and saw the sandbags at their doorstep and never dreamed that the water level could rise higher. My father spoke of a recent article in the local paper that highlighted the long-term dedication of many of it’s employees (rare today) and Souvenir’s rich history. It was interesting to see how the waters could spill from the banks of the river, but it didn’t appear to be very threatening. Several resident’s were sitting on their front porch with their feet up, while others were busily loading up the U-Haul.

    The next day, the water rose and the area was overwhelmed.

    The mix of industrial and sewage waste with the river water will prove to be an extra burden in the clean-up.

    Diana Haake
    Promotional Product Partners

    Wednesday June 18, 2008
  4. Ameen Nassiri Says:

    Hi Tim,

    I don’t know if you remember, but we met at the Logomark Dinner in Vegas. I just wanted to say hello and to let you know that you can count on SPS Worldwide, LLC. for support.

    Thank you,

    Ameen Nassiri
    SPS Worldwide, LLC.

    Thursday June 19, 2008
  5. Debbie Haley Says:

    Hello Timothy,

    My name is Debra Haley with Striking Effects.
    I was born in Columbus, In. but my family moved to Orlando Fl. in 1957. Small world!
    The rest of my family is still in Columbus. You may know some of the Romines. (My mom was
    Norma Jean Romine and she married Harold (Gene) Haley, my Aunt is Ilene Stoughton.
    I have been trying to get in touch with my Aunt and sister but can not reach them by phone.
    I had no idea it was that bad in Columbus. The media has not mentioned Columbus at all.
    Thank you so much for letting me know what the situation is. I of course will send a donation to the red cross also.

    Thank you,
    Debra Haley

    Thursday June 19, 2008
  6. John Lundberg Says:

    I hope the industry seizes the moment to help those in need. Thanks to ASI for spearheading this volunteer effort. I hope and expect that my company will donate on a collective corporate basis. It is vital to put the needed resources in place when they are needed.

    Sunday June 22, 2008
  7. Naomi Bodway Says:

    What an awesome thing to do Tim…thanks! See you at the iPROMOTEu forum!


    Monday June 23, 2008
  8. sandrar Says:

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

    Thursday September 10, 2009

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