November 24, 2008
Readers have been asking me for a presentation with the results of the advertising specialties effectiveness study from ASI that they can use for training their sales staff.
The PowerPoint presentation that introduced the study at the ASI Power Summit is now available online, and it includes 12 videos of objections you may receive from end-buyers and how to overcome them.
Here’s what to do:
Key findings from the study include:
You can download a PDF copy of the study at asicentral.com/study (reproduce it anywhere, but credit Advertising Specialty Institute as the source). An exclusive ASI Education webinar is also available anytime online by clicking here, and at ASI Show in Orlando we’ll be providing more results of the study to sales reps who register for the exclusive Million-Dollar Sales Summit.
Also, click here for the press release announcing the results of the study, and I encourage you to forward it to your local press, customers and prospects.
Tell me what you think anytime – post a comment now on the blog or email me at firstname.lastname@example.org.