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Media Agrees That Promo Products Work, Now Grow Your Sales

Filed under: Education, Guest Blog, Industry Initiatives, Media Coverage, Research, Using Ad Specialties

From Scott Fuhr, director of corporate communications at ASI:

There’s been a lot of buzz recently about advertising specialties in the media.  That’s important for you, because the industry continues to receive third-party credibility and that helps you sell more.

Results from the effectiveness of advertising specialties study from ASI have appeared in multiple outlets over the last several weeks, and Newsday in New York also published an article about how companies should continue investing in corporate gift-giving. 

Readers of these stories were likely surprised to learn that:

  • 84 percent of people remember the name of an advertiser on a promotional product they’ve received.
  • Promotional products provide a better value to marketers than TV, radio and other popular advertising.
  • Corporate gift-giving is still in, despite the economically-challenging environment.

Below are links to some of the stories.  I recommend that you forward them to your clients and prospects so that they understand that their message will reach more people when they use promo products. 

If you have ideas for stories for the media, or know reporters who enjoy covering the advertising business or promotional products, email me at sfuhr@asicentral.com.  Watch TV clips of products from ASI Shows, by clicking here.

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  1. Bobby Says:

    Wow! What a great comprehensive list of promo products in the media! This definitely brings great news to our industry. Thank you for sharing!

    Monday December 8, 2008
  2. Ryan Sauers Says:

    I cannot agree more. This is the the time, more than ever, that promotional products become a great buy. Thanks for sharing this insighful post and I will use it in a trackback from my blog as a marketing truth. http://ryansauers.blogspot.com

    Tuesday December 9, 2008
  3. Steven Paul Matsumoto Says:

    With budgets getting tighter and ROI increasingly important promotional products are a vital part of a company’s brand strategy. This article reinforces that very ideal. I was more than happy to post findings from this study on my blog to spread the word. http://azimuthbranding.blogspot.com

    Saturday December 13, 2008
  4. Matt Kennedy Says:

    I believe that the key to a great promotional product is its longevity and usefulness. I still used a branded knife that was given to me several years ago. That is a lot of impressions for one company over 5 years. The better the promotional product, the better my feeling about the company that gave it to me. http://www.barstoolsandchairs.com

    Thursday December 25, 2008
  5. Ira Lichtenstein Says:

    We have not seen the normal Xmas spike in our promotional products sales, but things have been pretty steady. I guess people still need to use our bar stools to advertise at the parts counter.


    Tuesday December 30, 2008
  6. Anthony Says:

    We’ve seen a huge increase in orders for our product, CreditCovers: skins for credit cards. Unlike other promo products, our skins are seen every day, and actually start conversations with NEW PEOPLE. Sure, they also reinforce the brand every day to the person carrying it, but they are one of the only promo products in the industry that can actually start a conversation on a daily basis. The ultimate catalyst for word of mouth branding.


    Monday January 12, 2009

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