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Time to Get Focused on the Recovery

Filed under: Using Ad Specialties

I’m getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing the play-by-play on an hourly basis.

While certainly many of us have been affected by the economic environment, there are many things we can do to help us improve sales – like marketing smarter, networking more, being better informed and asking clients how business has changed so you can understand how to help. 

I also think we need to get out of negative thinking as a group and be responsible for improving our own psychological outlook. 

So for a few hours this weekend, I’m hosting a gathering of friends to celebrate my own personal declaration of the end of the recession.  Here’s part of my invitation:  “So, rather than wait for the economists and their cloudy crystal balls, several of us looked into our glass half-full and saw in tiny print:  Recession calls it quits.”

Maybe you could host a networking or business social for your clients and friends in your area?  You might get some new prospects, learn how you can help your customers be more successful, and maybe get a new order? 

I’m having snacks and beverages at mine and ordering several promotional products with the logo you see in this post to drive my message home with attendees and to remind them that we need to remain focused. 

What are you doing to find ways to win in this economy? Tell me what you think anytime – post a comment now or email me at tim.andrews@asicentral.com

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  1. Seth Frey Says:

    I certainly parallel the half-full idea, and I too have had enough of the whining…personally, and from peers in the industry. There are lots of deals going on, so the strong will always prevail.

    However, I think you are missing a very important option for those distributors (and suppliers) that are not only seeing diminished revenues, but are REQUIRED to assess, and act quickly, on defraying their own expenses.

    Suggestion: Social Media. It is bacially free. Only demand is your time. We have decided, at Big Frey, that we MUST re-invent how we sell. We need more eyeballs.

    Take a look for yourself: http://www.Bigfrey.com …comments welcome.

    Thursday February 26, 2009
  2. Zach Says:

    I work with a Sourcing agent in China and we have seen many of our US orders dry up. I have switched my focus to Europe since they are still buying for now. I have also been cutting my margins and MOQ to get orders from new clients.

    Friday February 27, 2009
  3. Patrick black Says:

    Amen to the end. I quit listening about any kind of recession months ago. I have been going with the standpoint that there is just more market share out there for me now since there seems to be fewer distributors in business. I believe the media started the scare and made most people scared to spend money which started the downward spiral. I have actually seen an increase in the quantity of orders over the last 6-8 months, but a slightly lower average order size. Once the “recession” scare is over, my customer base will be larger and the repeat orders from those customers will be larger. Adding the future repeat orders to my new customer orders throughout the year, I am predicting an increase in sales for 2009. I see a positive forecast on my end. Recession is over!!

    Friday February 27, 2009
  4. Nevi Says:

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    If you live in reality, you understand the impact of rising costs, and lowered returns..Its all around you, but if you’re in for the long haul, then new technology, even in a floundering business environment, can actually have a lot to do with how you ride a storm.

    How many times did you really want to upgrade, but simply found it impossible? Time flies, and suddenly you find yourself with outdated products,and way behind on technology, and also on the receiving end of a financial punch, to really update if you have to. There is a vast difference for those that view embroidery as a hobby, and for those that operate businesses.

    There is always something to look forward to, even in hard times. You can ncrease your industrial output, in ways that make you different from competitors.


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    If stunning design creation capability is important to you , then I-Cliqq offers an attractive array of toolsets. If Lettering creation is a big part of your business, then the manipulation capability of I-Cliqq lettering will probably astonish many.

    In an industry where many things are built on hype, and many times ‘half truths’, you may find comfort knowing that products do appear , that are supported by realtime productivity people.

    I-Cliqq’s V1.0 promises a display of capability, and the feel of things to come. Of course, you may feel that the realm of superior function is dominated by a select few, but the reality of in-flight innovation can actually appear with no big splash, and no flashy ad campaigns.

    With no huge claims, I-Cliqq inventiveness, hinges on a passion for embroidery design,and simplicity of functioning.

    Coming to a server near you soon…, you’ll have the chance to test drive the I-Cliqq demo version.

    The baby V1.0 , has a substantial set of bells and whistles and even in this, you may find it gives you a pretty good indicator of the development stream, and where its headed.


    Monday March 9, 2009

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