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Interesting Research Results

Filed under: Education, News About ASI, Research

While the headlines this week were about industry sales being off, we dug deeper to figure out what separated the winners from the losers.

Of all the reasons we checked, here are two numbers that matter: 

Among those distributors reporting an increase in sales for the first quarter of 2009, 71% had ESP Online.  Among those reporting a decrease in sales, only 59% had ESP Online.

Our research geek says “the difference is significant at the 95% level of confidence” — which he patiently explained to me translates to “this is definitely NOT a coincidence.”

If you’re using ESP Online from ASI, you’re using a business management tool that truly sets you apart, and gives you a real advantage in finding ideas that matter and creating proposals that close business — now more important than ever.

If you’re not yet using ESP Online, visit asicentral.com/esp to learn more and sign up for a free demo to see what you’re missing.

Also, look through the other recent blog posts for useful resources, marketing tools and business tips to help you in this challenging economic time. 

Tell me how you’re boosting business by posting a comment on the blog now or emailing me here.

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  1. Karen Herzog Says:

    You want to know why sales have decreased? You allowed HP to go direct – gave a person who works there an ASI number with no info – now see their new site – going direct http://www.logoworks.com/. We truly are working ourselves to death here with product ideas, virtuals, cold calling, warm calling, etc. But when you allow Companies (formally who purchased from distributors) to become ASI you fail us all. Sorry to be harsh, but we are very disappointed.

    Thursday April 30, 2009
  2. Tim Andrews Says:


    Thanks for your posting.

    This is a rumor about ASI that I hadn’t heard.

    Fortunately, your information isn’t correct.

    Logoworks isn’t an ASI member. To make sure they weren’t claiming to be, I have personally reviewed their website and don’t see a reference to ASI. If you have some representation to the contrary, please let me know via posting here or via email to tim.andrews@asicentral.com or by calling me at 215-953-3550.

    If you visit http://www.logoworks.com, you’ll see the company was acquired by Hewlett Packard in May 2007. Based on my review of the HP website, it seems Logoworks, which designs logos and marketing materials for small- and medium-sized companies, is a standalone, legitimate business. While one can argue if HP should be competing with customers who offer similar services, it certainly can’t be said there is anything covert going on: There are prominent links and references on the Logoworks website to HP and on the HP site to Logoworks.

    In the future, if you hear rumors about things like this, give me a call or email me. I’ll do my best to answer as best I can.

    Monday May 4, 2009

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