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We’re Launching a San Diego Show

Filed under: ASI Shows, Community, Industry Initiatives, News About ASI

While we’re here at the ASI Holiday & Incentives Expo, I’m announcing some big show news:  ASI is launching a new ASI Show this February in sunny San Diego.  

You voted and we listened, which is why we’re adding this great West Coast location.

After months of strategic review, including analyses of distributor and supplier locations, show attendance trends, penetration levels of show attendance and consultation with the show advisory board, San Diego stood out as the clear choice.  

We also kept in mind two things:  we wanted to avoid interfering with PPAI Expo in January, and the SAAC show in Long Beach in August. 

Here are some very compelling — and perhaps surprising — fast facts about our industry in the San Diego area:

—  California has the largest single concentration of distributors of any state.

—  Half the distributor firms in California don’t currently send a salesperson to a show.

—  California has the largest single concentration of suppliers of any state, and a bit more than half don’t exhibit at a trade show.

—  California has the strongest annualized growth of any state, in terms of distributors and suppliers, over the past five years.  All indications point to the business climate rebounding faster there, versus many other regions.

I’m of course very excited about the new ASI Show San Diego and what we believe it will do to serve West Coast promotional products businesses better.  I look forward to seeing you there, from Wednesday, February 24, through Friday, February 26, 2010.  Education Day will be on Wednesday.       

Perfectly timed to kick-off the first quarter in Southern California, this show is the ideal platform for suppliers to showcase new products and services to thousands of distributors.  Further, it joins a full schedule of ASI Shows, including national events in Orlando, Dallas, Las Vegas, New York and Chicago.

To read the press release, click here

I’d love to hear your thoughts about our new show, so post a comment now or email me here.  I’m also on Twitter and LinkedIn.

1 Comment

  1. Pete Langdon Says:

    Thanks for your response to my post at Promo 35, Tim. Although I understand your reasoning, logistics and the marketplace, it remains my view that yet another trade show is, at the end of the day, counterproductive. We choose not to participate. Contrary to prevailing wisdom, the “shotgun” marketing of trade shows has fundamentally outlived it’s value relative to the associated cost. Targeted marketing is going to win in the long run and trade shows just do not provide that. That said, we as a company are not completely abandoning shows altogether, but we are being far more targeted and specific in our efforts. Again thanks for responding to my post and I wish you luck in your efforts.

    Wednesday September 30, 2009

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