September 2, 2010
As ASI’s Successful Promotions reports in this month’s issue, when it comes to marketing, sex still sells. And if you’ve got a sexy celebrity hawking your goods, look out: You just might make international news.
In addition to a list of the 10 sexiest celebrity marketers, Successful Promotions details five successful marketing campaigns that incorporated sexy themes. The scintillating promotional products featured include Sexy Water and the “candom,” a can cooler shaped like an oversized condom.
To read the Successful Promotions “Sex (Still) Sells” issue, click here.
The reports were written by ASI Staff Writers Jennifer Vishnevsky and Daniel Walsh, who interviewed a slate of marketing experts about celebrity appeal and the role of sex in advertising. The key is to match the right celebrity to your brand – and integrate them in the campaign beyond just paying for them to show up for an event or a photo shoot.
While there’s no guarantee that star power will translate directly into super sales, a successful sexy campaign can have a huge impact on the bottom line. As Walsh reports, Calvin Klein’s sales increased by 275% after the clothing company ran ads in 1980 featuring a young Brooke Shields saying, “You want to know what comes between me and my Calvins? Nothing.”
Here’s our list of the Top 10 Sexiest Celebrity Marketers:
Successful Promotions is read by more than 50,000 corporate marketers throughout North America who are looking for innovative techniques and products to promote their businesses. As an added-value service, more than 800 of ASI’s biggest distributors have a gift subscription for Successful Promotions sent to their biggest clients.