Enter your email for updates: 

Education Is the Key to Success

Filed under: Education, Industry Initiatives, Member Benefits, News About ASI

We just took a giant step toward boosting the professionalism level of every member of our industry. Starting now, distributors, suppliers and decorators can work toward the industry equivalent of a bachelor’s and master’s through a brand-new education initiative: the Advertising Specialty Institute Certification Program.

The program is free, all-encompassing and user-friendly. And the virtual component means anyone can take part – from anywhere and at any time. What better way to impress new and existing clients than with proof of your industry knowledge?

The demand is clear. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at our trade shows, making ASI the largest educator in the $16 billion ad specialty industry. And no matter where I am, I hear from members who have a burning desire for more.

 This latest initiative is all part of our ongoing commitment to educating our members. ASI already invests about $1.3 million a year on education, and this new program is expected to cost another $100,000. What’s incalculable is the value of the skills needed to out-think, out-perform and out-service the competition.   

Tuesday afternoon, I held a heads-up conference call with members of my inner circle and almost immediately started receiving emails from people excited about the certification, which we formally announced during a special ASI Internet Radio show this morning and during today’s Virtual Trade Show, from 10 a.m.-3 p.m. ET.

For answers to just about any question and even more info, click here.

Here’s how the Advertising Specialty Institute Certification Program works:

BASI (Bachelor of Advertising Specialty Information)

  • BASI certification courses serve as a solid foundation for all ASI distributors, suppliers and decorators. The BASI curriculum will arm them with the fundamental knowledge they need to thoroughly understand and navigate the promotional products marketplace profitably, and develop solid relationships with their colleagues that will help them prosper in the industry.

MASI (Master of Advertising Specialty Information)

  • MASI certification courses provide ASI distributors, suppliers and decorators with advanced knowledge of the advertising specialty industry. MASI holders are recognized as the true industry experts who’ve cultivated profitable and collaborative relationships with distributors and suppliers. This designation is a testament to their contributions to the advertising specialty industry.

Both live and online ASI Education courses qualify for credit. Candidates must complete certification within three years of beginning the program. Following defined guidelines, courses taken at a past ASI Show, on the ASI Education Online Learning Center, or completed at major industry events, such as the PPAI Expo or regional association conferences, will be eligible for transfer.

There’s more. ASI members who earn BASI and MASI certifications will also qualify for numerous perks, like invitations to exclusive cocktail receptions at ASI Shows, VIP access to select events, advance copies of ASI surveys and research, and conference calls with me.

In addition, you’ll get a certificate ready for framing and authorization to add BASI or MASI to your title, website, business cards and the like. 

You can start the certification process right now.

Go to www.asicentral.com/education for a complete overview of ASI Education. ASI members can take advantage of a full slate of online offerings, including webinars, video packages and ASI Radio programs on the ASI Education Online Learning Center (www.asicentral.com/education).

We’re also offering educational sessions at the ASI Power Summit, taking place November 7-9 in Florida, in addition to live courses offered at all ASI Shows in 2011.

Please get in touch if you have any questions or need more info, and let me know what you think of the program by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.


  1. Penn Hoyt Says:

    My God Tim, can you guys not have an original idea? Talk about blatent copying.

    Wednesday September 22, 2010
  2. Timothy Andrews Says:

    Penn: Thanks for the comment. Actually, we’ve really looked at certification from the ground up and are happy with the original approach we’re taking. If you’d like to discuss, please give me a call or drop me an email. Regards, TA

    Wednesday September 22, 2010
  3. Timothy Andrews Says:

    Oops, I meant “ground.” And, more broadly, I think if you check out http://www.asicentral.com you’ll see more original, great ideas that one can shake a stick at to help the industry prosper. (Sorry if my pride is a little obvious!)

    Wednesday September 22, 2010
  4. Karla Mortensen Says:

    So how is this different from the CAS/MAS designations from PPAI? Is this meant to replace or compliment those designations?

    Wednesday September 22, 2010
  5. Eric Johnson, MAS Says:

    Sooo, if I am already an MAS, will I automatically get a MASI? Or will I have to work from “the ground up” to earn a MASI to show the industry I know what I am doing?

    Wednesday September 22, 2010
  6. Timothy Andrews Says:

    Karla: This is meant to be complementary to those designations, and courses you take for CAS/MAS can be credited to the BASI and MASI designations. There are details at http://www.asicentral.com/education — and more info to come as we iron out final decisions. Thanks, TA

    Wednesday September 22, 2010
  7. Timothy Andrews Says:

    Eric: If you’re current with the MAS designation, you’ll be able to secure an MASI designation. There are recertification requirements going forward. Details at http://www.asicentral.com/education – and more info to come as we finalize the program. Best, TA

    Wednesday September 22, 2010
  8. Richard Golden, MAS (Master Advertising Specialist) Says:

    Pretty much EVERY industry has some type of VOLUNTARY Certification Program. ALL of them are simply another way for the Association or the For Profit Business to generate revenue. I obtained my CAS back in 1974 and then my MAS in 2004. Very FEW clients have ever asked about those initials in all my years in the industry. You do it for YOURSELF. When PPAI started to charge for Re-certification, they noticed a drastic drop-off. For some reason, most people in this industry do NOT want to spend ANY money for these types of programs. Nor to take an exam nor to be re-certified. Most think that spending ANY money is an Expense line item Instead of as an INVESTMENT in themselves and/or their company.
    At least you folks have kept the word ADVERTISING. I assume that the CAS/MAS names will soon be changed to CPPS/MPPS (LOL).

    Wednesday September 29, 2010
  9. Wilma Says:

    I am totally wowed and prepeard to take the next step now.

    Wednesday June 22, 2011

Leave a Comment