March 14, 2012
I think the world can be divided into Dog People and Cat People. Which one are you? Although I have nothing against cats, I think I fall into the “dog” camp. Either way, you should check out a recent hot list we sent out to press highlighting some of the industry’s top pet gifts.
Statistically, an astonishing 62% of U.S. households now care for at least one pet, paying for everything from veterinary care and food to grooming, toys and treats. This month, ASI’s Advantages magazine offered a great business primer on the booming pet market. So if you haven’t yet added pet stores, vets, kennels, pet insurance companies, dog groomers and municipal dog parks to your roster of potential clients, now’s a great time to start.
To me, a dog dish with a funny picture on it is fancy. So I was genuinely amazed at how creative some of these gifts are. Did you know, for instance, that you can now bake your own dog biscuits? Just don’t mix them up with the cookies you baked for your child’s school!
Things like premium treats, natural food and fashion-forward accessories helped push U.S. pet industry sales to $58 billion in 2011, with sales expected to reach $74 billion in 2015, according to research firm Packaged Facts.
For more info, click here for a “Joe Show” product video and click here for photos. Click here for the Advantages story on the burgeoning pet market. Below are some of the products we selected for this year’s pet gift list: