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Experience the New ESP Web

Filed under: Member Benefits, News About ASI, Using Ad Specialties

To triumph in today’s supersonic business world, technology must pass a pretty stiff litmus test for speed, ease and intelligence. With that, I say welcome to the new ESP Web® experience.

ASI’s world-class technology is taking a big step forward with a major upgrade that will help distributors increase sales and power up productivity. The best part? It’s already live for all users of ESP. And there’s no fee for the upgrade. Current ESP Web subscribers are automatically upgraded.

Check it out, and if you have any questions, click here for tutorials and more.

From the start, our goal with this upgrade was to make ESP® even more of an online business partner – a partner that intuitively knows what you want and helps you get it, as quickly and easily as possible. So we made it as close to a real-world Google experience as possible – with performance speeds on numerous features increasing a whopping 60%. Put these simple, intuitive tools to work for you to search and source products faster than ever before.

ASI’s technology and user experience teams worked for over a year on design and implementation of the new ESP Web, incorporating critical feedback from numerous industry focus groups in order to transform the ESP experience. The hottest new ESP Web features include:

  • Product Compare: Add up to 10 products for a side-by-side comparative snapshot of select product details that can be added to a Project Folder or ESP Presentation or included in a client-safe version to share with end-buyers.
  • Daily Deals: View up to four deals from today, yesterday and tomorrow all at once, along with a quick view of the product and supplier, and a click-through right to the product page. Today’s deals include a countdown clock ticking off the seconds until deals expire.

  • Search Leading Text: Near-instant delivery of the most relevant terms and topics being searched for, along with hot product recommendations. Search suggestions are updated with each new letter typed. Find products faster and filter searches by price and quantity.
  • Sponsored Presentations: Distributors can open, modify and send supplier presentations showcasing select products.
  • Updates to Presentations: Now, users can upload their own custom product image to a presentation and edit, show or hide the “Price Includes” field on all price grids.
  • Virtual Samples Icon: In a flash, see any virtual sample-ready product available in ESP.

If you’re not already a believer, please demo the new ESP Web at our upcoming ASI Shows® in New York City (Wednesday, May 8 and Thursday, May 9) and Chicago (Tuesday, July 16 through Thursday, July 18).

And if ESP has made a difference in the way you do business, I want to know. Please post a comment or e-mail me here. I’m also on Twitter, LinkedIn and YouTube.

Mr. Machion Goes to Washington

Filed under: Community, Members, Using Ad Specialties

We all know how important it is to get your voice heard in Washington. Given the state of the economy and numerous legislative initiatives concerning taxes and expenditures, that importance cannot be overstated.

That’s why for the last four years, the Promotional Products Association International (PPAI) has sent a contingent of “volunteer lobbyists” to our nation’s capital to speak on behalf of the industry as part of its Legislative Education and Action Day (L.E.A.D.).

On April 10 and 11, as a member of PPAI’s Government Relations Action Council (GRAC), I joined over 70 volunteers who invaded Washington, D.C. on a mission to educate members of Congress about the value of advertising specialties and the legislative issues most important to suppliers and distributors. The group represented all 50 states and made over 300 Congressional office visits during the two-day period.

Prior to arrival, we contacted our respective senators and representatives to schedule 30-minute visits. In preparation, volunteers also attended a webinar on key issues we later discussed with our representatives and/or their staff. Everyone became well-versed on the promotional products economic engine and its impact on the national economy, e.g., a $19.4 billion industry that employs over 430,000 people.

Here’s a tip: If you want to get a representative’s or senator’s ear, just tell them what your industry does for the economy!

To help prep the “lobbyists,” everyone was given a handbook with each Congressional member’s bio and broken into smaller teams to cover the aggressive meeting schedule. The volunteers gave each Congressional office position papers on the effectiveness and value of promotional products and the role they’ve played in particular in safety recognition programs. We also discussed the importance of maintaining the current independent contractor tax rules under IRS Section 530 and of considering small businesses in any proposed tax changes.

Of course, we also handed out advertising specialties: a notebook imprinted with the PPAI logo and hand sanitizer. Everyone loved the products, which provided the perfect testament to the effectiveness of our industry.

Before we met for dinner that night, we were surprised by an unannounced visit from John Boehner, the House Majority Leader, who commended everyone for their efforts. Clearly, the L.E.A.D. visits were noticed by the powers that be. The next morning, PPAI recognized Minnesota Rep. Erik Paulsen as its Legislator of the Year. The award recognizes members of Congress who have shown a commitment to small businesses, a willingness to meet with industry professionals and support of issues critical to our industry.

“Congressman Paulsen has championed the cause of small business and met face-to-face with industry leaders,” said Paul Bellantone, PPAI’s president and CEO. “He has established a history of being available and listening to the concerns of promotional products businesses and supporting or opposing legislation that impacts the industry.”

The diligence and enthusiasm of the PPAI L.E.A.D. volunteers was evident from the planning stages through the Congressional visits. I’m sure Congressional leaders left the meetings with a greater appreciation of our industry and the important role it plays in providing businesses with creative, cost-effective ways to reach their target audiences.

– Chuck Machion is ASI’s senior VP and senior counsel and also serves his community as a Newtown, PA borough councilman

In photo above, from left: Art Bustard, president of Cedars Advertising, Inc. (asi/159500); Larry Whitney, compliance manager for Polyconcept North America (asi/66887); Barbara Bustard, of Cedars Advertising, Inc.; Chuck Machion; PA Rep. Tim Murphy; George Jackson, owner of George Jackson Promotions;  Bruce Korn, president of Zakback Inc. (asi/365556 )

Go Social

Filed under: Community, Members, Research, Using Ad Specialties

ASI® recently welcomed about 35 members of the Philadelphia Area Promotional Products Association to our headquarters in Pennsylvania for a social media seminar.

PAPPA members (who used to be called Specialty Advertising Counselors of the Delaware Valley) got an eyeful from Jake Krolick, ASI’s rock star creative director, in a fast-moving presentation offering practical, tactical tips for businesses to “go social.” He was joined by special speakers (and former ASI-ers) Jay Ostrow and Dale Denham.

During the seminar, everyone was encouraged to branch out. Share product info with clients through the information corkboard site Pinterest and add more video to your marketing mix. It’s also quick and easy to liven up your company’s YouTube site with something fresh, like a behind-the-scenes tour of your company. Remember to make it fun – and keep it short.

With a little imagination, you’ll find the possibilities are endless.

So next time you’re pitching a potential new client, send an infographic on the ROI or CPI of promotional products along with your presentation. Spread the news about a new product by uploading a captioned pic through Quickmeme. And don’t forget about good old blogs, which can help bump up your company’s search engine results while allowing you to better engage with customers and potential customers.

I hope PAPPA members enjoyed their morning at ASI. Several members later told me how much they enjoyed it and thanked ASI for hosting. In return, I’d like to sincerely thank PAPPA for the recent award the organization presented to ESP®,  the PAPPA 2013 Liberty Award in the technology category.

The tech award recognized, among other things, proclivity, user friendliness and mobile marketing efforts. ESP, of course, uses world-class search technology to give members and their customers a superior searching experience, and we are delighted to see that recognized. In the photo at left, Heather DiPrato, ASI’s senior VP of distributor services, proudly displays our award.

Let me know what new technology or social media site has made a difference at your company lately by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube – and exploring new possibilities like blogging site Medium (founded by ASI keynoter Biz Stone and his partner Ev Williams), the new iPhone app Whisper (which is taking off like gangbusters on college campuses) and Sina Weibo, billed as China’s Twitter – with twice the number of users.