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Style and Substance in California

Filed under: ASI Shows, Community, Members, News About ASI

The ASI show in Long Beach, California was as provocative as it was successful. Artist Erik Wahl – one of the most unusual keynoters we’ve ever had – gave a presentation described by more than one person as “awesome.”

Linda Panksy, from PIP Printing (asi/398508) told us Wahl, a best-belling author who uses art as a means of communicating business advice, actually inspired her to think differently: “He made me realize that I need to get out of the box.”

According to Wahl, “You have to find ways to differentiate yourself from the competition, and creativity can do that. The companies that are successful right now are the ones that create unique experiences for their customers.”

If you missed the keynote, check out an interview Counselor Editor Andy Cohen conducted afterward with Wahl, on ways ad specialty companies can become more creative and innovative. Click here to watch.

The two-day California show was attended by more than 1,800 distributors, including sales stars from Million-Dollar Roundtable companies such as Geiger, Brown & Bigelow, Jack Nadel and iPROMOTEu. The show floor attracted 280 exhibitors, including 93 new to Long Beach.

The best part for me were the reviews from attendees like Paul Herzbrum, from BND Corporation (asi/129474), who said: “We’re leaving with many new initiatives that will help us build our business, and that’s what attending a trade show is all about.”

Katharina Pieper of BamBams (asi/38228) told us she most enjoyed the quality of attendees. “We’ve been able to talk in detail with distributors and are being asked for quotes and are getting valuable leads. We are already committed to all The ASI Shows next year, and we will be in New York next week.”

What I liked best about our week in California was all we accomplished, starting with the unique combination of our invitation-only fASIlitate event with an ASI show. Everyone I spoke to who attended both events found the experience worthwhile. Tonia Allen Gould, from TagSource, described fASIlitate as “Absolutely fabulous. It’s a great use of time. I’m sitting down with vendors one-on-one and it’s a very rewarding experience. I would definitely recommend it.”

I hope you’ve been able to catch another new initiative: the live, on-stage version of our ever-popular “Joe Show,” featuring dozens of cool, new products from leading suppliers. Host Joe Haley is earning high praise for the live format. One distributor even told us it was his favorite part of the show.

Seems like we’re barely taking a breath before heading to ASI New York, taking place next Wednesday and Thursday at the Javits Center. After that, it’s on to the ASI show in Chicago July 15-17. (To learn more about exhibiting or sponsorship opportunities for 2014, contact sales VP Karen DiTomasso at kditomasso@asicentral.com).

For photos and more coverage of ASI Long Beach, be sure to visit www.asicentral.com and the ASI Show Facebook page.


Creativity in California

Filed under: ASI Shows, Community, News About ASI

ASI Long Beach in California runs through Thursday at the Long Beach Convention Center. This year’s keynote speaker is Eric Wahl, aka the “Warhol of Wall Street,” a former suit who now believes creativity is the key to unlocking success.

Author of a best-selling business book, Wahl is a provocateur with a purpose and promises to help participants tap their inner inventiveness. Afterward, he’ll give away the painting he’ll create during the “Erik Wahl Experience.”

For all vital info on ASI Long Beach, download our free mobile app, which allows you to track all the happenings 24/7 (search “ASI Long Beach” in your app store). You can also get continual updates from ASI staffers on Twitter, www.asicentral.com and the show’s Facebook page.

Education featured a free lunch session, “Sales Success Made Simple: Manage Your Time and Achieve Your Goals,” followed by sales, marketing and social media sessions.

At each show this year, Joe Haley conducts a live version of his popular “Joe Show” featuring suppliers’ hottest products, so be sure to catch it next show you attend.

We’re coming up fast on ASI New York (April 3-4) and then before we know it we’ll be preparing for Chicago (July 15-17). To learn more about exhibiting or sponsorship opportunities for 2014, contact sales VP Karen DiTomasso at kditomasso@asicentral.com

P.S. If you missed Wahl’s ASI Radio interview on Tuesday, or any of our interviews, you can always click on previous shows in our archives at www.asicentral.com/radio


It’s SOI Survey Time

Filed under: News About ASI, Research

Each year, ASI conducts the most comprehensive and important research about our industry to create the Counselor State of the Industry report. But we can’t do it without you.

All we ask is that you take 10 minutes to complete a survey, and you’ll be entered to win a sweepstakes for a $250 Visa gift card. The survey ends April 4. If you’re a distributor, click here to take the survey. Suppliers, please click here.

It’s important because your info leads to the in-depth reporting conducted each year by the Counselor team on key sales, marketing and operational metrics used every day by industry practitioners. Nowhere else do you get the scope of this detailed information about our industry. And it’s free to ASI members.

The SOI report, which comes out in print and online each summer, is considered the most influential in the industry – and for good reason. It’s a definitive analysis of this industry’s most recent past as well as a roadmap to the future.

With your responses, we’re able to help you grow your business by revealing critical information such as:

  • Most popular product categories
  • Highly targeted markets
  • Innovative marketing and advertising techniques

Once Counselor’s SOI issue comes out, read it cover-to-cover and cherry-pick the stats and info most useful to your business. And be sure to read the growth strategies that are working wonders for industry leaders – and put them to work for you.

Along with tons of sales-generating ideas, this year’s report analyzes 2013 sales to determine the biggest markets and most popular products.

Remember: The 10 minutes you invest in taking the survey today will pay off in dividends come summer. Thanks for your help – and great luck winning the gift card!