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Inspiration and Motivation at ASI Long Beach

Filed under: ASI Shows, Community, Education, Members, News About ASI

ASI’s Long Beach keynote speaker Jillian Michaels – an internationally known fitness expert who single-handedly built a healthy-living empire – was as down-to-earth as a friendly neighbor. While waiting backstage, she kicked off her high heels and showed our crew pictures of monarch butterfly caterpillars from her Malibu backyard.

She’s only 5-foot-2, but she radiates presence. And, she was so beautiful up close I was nearly mesmerized. Can you tell how much I enjoyed our on stage conversation? Right from the start, she enraptured our audience with her personal story of being an unhappy, overweight teenager who was bullied in school and yet managed to overcome it all, thanks in great part to her family’s support.

“As a kid, I was lucky enough to have two people who really believed in me,” she said. “Having people who support you and who believe in you is really critical.”

Through hard work and determination, along with a strong mentor and helpful clients, Michaels established a huge personal brand and starred in a hit reality TV show. I bet everyone who heard her positive, inspiring message left motivated to make changes in their life and in their business. I know I did.

Our conversation was a highlight of the ASI Show® Long Beach, held Tuesday, March 24, through Thursday, March 26, at the Long Beach Convention Center. Our show attracted 203 exhibitors and 1,643 distributors from 925 companies from 31 states and three countries. I was very happy to hear that the show also attracted 126 women-owned companies and 114 minority-owned companies.

For more on the show, recaps of education classes and to see pics, visit our Facebook page and www.asicentral.com.

We got great feedback from attendees like Rob Cunningham, of Uniflex (asi/92480), who said he really enjoyed the show. “We’ve had a lot of good traffic and great sales conversations with distributors.”

To me, that’s what it’s all about: making connections.

Distributor Bob Lewellen, of Kaeser & Blair (asi/238600), told us his company likes holding meetings in conjunction with ASI shows because they present good opportunities to meet face-to-face. “Our dealers like to come to the show so they can get product ideas and find new suppliers to do business with,” he said. “Plus, all of our dealers attend education – there is always something to be learned. The seminar choices give you a chance to focus on what’s important to you.”

There were lots of opportunities for fun, too, from networking events like dinner at Gladstone’s restaurant, to paddle boarding and beer tasting at our new networking clubs.

Hundreds of people also visited the ASI Promocar, a Mazda Protégé we covered inside and out with hundreds of promotional products donated by ASI suppliers. The Promocar (hashtag #ASIpromocar) is part of an ASI PR campaign called “Driving Serious Fun,” designed to drive attention to $21.5 billion promotional products industry and to spread the word about the industry’s creativity and ingenuity.

After Long Beach, the Promocar sets off on a 2,700-mile journey across 12 states. Make sure to follow the car along the way through pics and blog posts on FacebookTwitter, Instagram and on ASI’s website, www.asicentral.com. The car already has 190,000 miles on it, so wish us luck!


Get Pumped for ASI Long Beach

Filed under: ASI Shows, News About ASI

At first, I didn’t think I had much in common with Jillian Michaels, an LA-based entrepreneur who built a successful business around fitness and motivation. Then I learned that she, too, was an overweight child. Now, I can’t wait to share the stage with her at ASI’s Long Beach show and to ask her about her incredible journey from unhappy childhood to creator of her own fitness franchise.

Our Q&A takes place Thursday, March 26, 9:30-10:15 a.m. And if you’d like to meet her afterward, there are still tickets available for a meet and greet before the show floor opens. I’m sure any entrepreneur or small-business owner who attends will come away inspired to put down the potato chips and grow their business (instead of their waistline).

The show is once again at the Long Beach Convention Center, in Halls A and B, starting with Education Day from 12-4 on Tuesday. Exhibit days are Wednesday and Thursday.

I’m delighted we’re also welcoming 10 distributor meeting groups that chose to hold their big gathering at an ASI event. I hope to see as many of you as possible in Long Beach, so if you see me dashing down the hall, please say hello. And don’t forget to tweet using hashtag #ASIlongbeach.

I know everyone will spend most of their time checking out the many classes and browsing the show floor for 2015’s newest products. For a refresher course on all that ASI’s ESP® has to offer, I suggest a brand-new Power Session called “Getting the Most Out of ESP: 20 Tips in 20 Minutes,” 4-4:30 p.m. Wednesday and 11-2 p.m. Thursday on the show floor with ASI’s Joan Miracle.

We introduced a number of new events at our 2015 shows, and Long Beach is no exception. Here’s a recap of some fun networking activities you can join to meet one-on-one with other distributors and suppliers:

Tues., March 24

  • Explorers Club: 2-4 p.m. $35. Stand-up paddle boarding: Meet at Hyatt Regency Long Beach lobby entrance at 1:30 pm. Host: Editorial’s C.J. Mittica.
  • Good Spirits Club: 7 p.m. $20. Light apps and a flight of six craft brew samples at The Yard House. Hosts: Editorial’s Melinda Ligos, Joe Haley and Nate Kucsma. Meet at the Yard House.

Wed., March 25

  • Yoga Club: 6:30 a.m. $10. Room 104C at the Convention Center. Host: Kaushika Kansara of ASI Show®.
  • Runners Club: 6:30 a.m. $10. Run starts at Hyatt. Host: Hilary Dolphin of ASI Show.

Thurs., March 26

  • Pizza Party: 12-1 p.m. in Booth 236. Come by for a free slice.

When you need a break, stop by our new Social Lounge in Booth 459, where you can kick back in easy chairs and view a big screen with all show-related social media posts and pics.

It’s also where you can check out the ASI Promocar, a Mazda we covered inside and out with hundreds of promo products in a nod to the industry’s creativity. You’re welcome to sit inside, take pics – and post the hashtag #ASIpromocar. Wish us luck: After Long Beach, ASI’s PR manager, Dawn Marie, is driving the car about 2,700 miles cross country as a far-out example of our industry’s ingenuity. You can follow the Promocar’s progress on www.asicentral.com and ASI’s Facebook and Twitter pages.

All in all, Long Beach is shaping up to be an exciting show. And after the winter we’ve experienced here in the East, I know I’m looking forward to sunny skies and warmer temps. See you there!


Playing To Win In Dallas

Filed under: ASI Shows, News About ASI

Troy Aikman, ASI’s keynote speaker in Dallas, had a great excuse for running a couple minutes later than I expected to our show on Thursday: He was dropping his two young daughters off at school, something the 48-year-old dad does every day, no matter what.

It says a lot when a guy worth an estimated $25 million drives his own car, runs his own errands and makes family a priority. The former Dallas Cowboys quarterback even told us his favorite pastime when he’s not working as a FOX sportscaster is spending time with his daughters, aged 12 and 13.

“I don’t want to be corny, but I hang out with my girls,” he told the 600 people at the keynote at the ASI Show Dallas, which ended Thursday after three days at the Kay Bailey Hutchison Convention Center, attracting 485 exhibitors and 3,435 attendees from 49 states and 19 countries, with distributor attendance up about 4% over 2014.

All told, a record 20 companies chose Dallas to host their sales meetings, an increase of 15% over the previous year. The show also attracted 270 female-owned and 230 minority-owned businesses, which I was very happy to see.

Aikman was not what I expected. When we first met backstage in the green room he seemed low key and almost subdued. But once he got on stage, he really came to life, telling fascinating and often funny stories about growing up in California and Oklahoma, where his family raised cows, horses and chickens on 240 acres.

I always find that when you ask someone about their upbringing, you learn fascinating things. In Aikman’s case, even though he took one of the most successful teams in the history of the game to the Super Bowl three times, he came off confident without being arrogant. That’s an admirable trait a lot of successful people can’t manage to pull off.

He also offered some insight into the Cowboys as an organization, and the tough but fair leadership of former Dallas Coach Jimmy Johnson, who told him, “You don’t coach a player to what he is, you coach him to what you want him to be.”

Aikman expected his teammates to know their roles and treat professional football like the job it is. “People get fired for not knowing their assignments in the real world,” he said. “My job as quarterback was to do whatever it takes to win.”

Surprisingly, football wasn’t Aikman’s first choice. In high school, he also played baseball and basketball and only signed up for high school football so he wouldn’t disappoint his father. Even as he racked up success on the playing field in college and with the Cowboys he never stopped working hard.

Even his rookie season with the Dallas Cowboys, when the team won only a single game, taught him a valuable lesson. “It served me well later in life,” said Aikman. “I never forgot how hard it is to win. I never forgot what it was like to lose a game.”

Not surprisingly, he said, “My career surpassed my wildest dreams. I can’t complain at all.” How many among us can say that – and mean it?

For complete coverage of the show, including blogs, photo and videos, visit www.asicentral.com and www.asishow.com. And, search for our hashtag, #ASIDallas.

Upcoming 2015 ASI Shows are Long Beach (March 24-26), New York (May 5-6) and Chicago (July 14-16). To learn more about exhibiting or sponsorship opportunities for 2015, contact Karen DiTomasso, vice president of sales, at kditomasso@asicentral.com.


Game On in Dallas

Filed under: ASI Shows, News About ASI

Since I live and work so close to Philadelphia, I’ve become a big fan of the Eagles football team. In 2005, I was even lucky enough to watch them play in Super Bowl XXXIX against the New England Patriots in Jacksonville, Florida – a very big deal for someone whose high school was too small to support its own football team.

Now I’m gearing up for a Q&A with one of the greatest players of our time, three-time Super Bowl champ and former Dallas Cowboys quarterback Troy Aikman, who graciously agreed to step in as a last-minute keynote speaker at the ASI Show® in Dallas. I’ll interview Aikman, an Emmy-nominated FOX sportscaster, Thursday, February 5, at 8:30 a.m. at the Kay Bailey Hutchison Convention Center, on the final day of our three-day show.

If you have any questions for Troy, please post a comment or email me at tim.andrews@asicentral.com.

Most recently, Aikman jumped into the fray over the “deflategate” controversy, going so far as to call for severe punishments for Patriots quarterback Tom Brady and head coach Bill Belichick for those deflated footballs. I like a guy who speaks his mind and can’t wait to see what else he has to say about life on and off the field.

Aikman is sure to have some great stories about working for one of the most recognizable brands in the world and how he transitioned from one successful career to another without missing a beat.

In addition to the Q&A, Dallas offers a ton of other highlights:

  • Concurrent Education Programs, with 45 courses on Tuesday’s education day, 9 a.m.-4:25 p.m., with all sessions qualifying for points toward the ASI Certification Program.
  • The Joe Show Live Tuesday morning, hosted by Joe Haley.
  • The new Explorers Club, featuring rock climbing at Summit Gym, and the Diner’s Club at Bolsa Dallas on Tuesday.
  • The new Yoga Club and Runner’s Club on Wednesday.
  • Gala celebration at Eddie Deen’s Ranch Wednesday night.

Click here for the complete schedule with times, etc.

If you see me in Texas, please be sure to stop me and say hello.


“The Woz” Wows Orlando Show

Filed under: ASI Shows, Community

Here’s another great example of the strange new times we live in: I’m walking with Apple co-founder and ASI keynoter Steve Wozniak soon after he blew away 1,000 people at our Orlando show, when we pass a table of five convention center employees – all buried in their phones. They never once looked up from their devices, missing a once-in-a-lifetime chance to meet face-to-face with the man who invented the industry that made those cell phones possible. Incredible!

I loved Wozniak, an engineer who single-handedly kick-started the personal computer industry in the 1970s by inventing the Apple I and II computers. He’s the only person I’ve ever met who speaks not in complete sentences or even complete paragraphs – but in book chapters. To actually sit on stage with the inventor of an entire industry and ask him questions was unbelievable.

And I’m happy to report he couldn’t have been nicer or more gracious, posing for photos with everyone who crossed his path (if they bothered to look up from their phones, that is). He even gave out his email and signed show badges, books – and dozens of iPhones and iPad, including mine (pictured, in the #ASIPromocar).  He made a thousand new friends on Tuesday, the closing day of ASI Show® , which started Sunday at the Orange County Convention Center.

He was energetic, likeable and low key, riveting everyone with insider stories about founding Apple with Steve Jobs in 1976. “I never wanted any fanfare,” said this lifelong engineer, who’s always preferred inventing to marketing. “The builders are the important people in my mind.”

I especially enjoyed it when he said he loved promotional products, recalling a branded insulated travel mug one of his companies gave to employees that miraculously kept beverages hot for two days. As he told us: “It’s a great way to get the word out.”

After the Q&A, Wozniak also toured the show floor (pictured, center of top pic, with ASI vice-chairman Matthew Cohn, at left), surprising attendees and happily posing for photos and gathering so many samples we had to get a bag to carry them in. Kristen Beck, of Alligator Events in Sebastian, FL, made a point of thanking Wozniak, a former teacher, for his inspiring words about the importance of education. “He was awesome,” she said. “It surpassed my expectations.”

What a guy. What a show! For more, click here for an interview with Counselor magazine editor Andy Cohen.

Wozniak was just one of many highlights of ASI Orlando, which kicked off the 2015 selling season with 745 exhibitors and 6,084 attendees from 49 states and 22 countries, with distributor attendance up 8% over 2014. All told, a record 27 companies chose Orlando to host their sales meetings, an increase of 35% from the previous show.

The show more than delivered quality attendance and top-performing salespeople, exceeding all of our expectations. And, there were a ton of new features, making the experience wholly unique.  In addition to the “Marketplace!” showcasing featured products from five of the most popular money-making industries, and the Social Lounge, with huge comfy recliners so people could settle in to watch a live feed of show photos tagged with #ASIOrlando, we hosted a “Minute to Win It” game show. People went crazy competing for prizes by playing outrageously fun games onstage.

Distributors and suppliers also came together at new Networking Clubs, where they ate together, downed martinis, did yoga and even wakeboarded.

To add to the fun, we also brought the #ASIPromocar to the show, putting it on display for people to take photos and sign the inside. No one could believe we’d driven a car covered in hundreds of promotional products over 2,000 miles so far – without losing more than a few pens. For proof of the resiliency of our industry, look no further than our “moving billboard.”

Monday night, ASI’s Counselor® magazine also announced the winners of its 2015 Distributor Choice Awards. I was very pleased to announce Ariel Premium Supply (asi/36730) as our Supplier of the Year. As I told the crowd, Ariel enjoys a 0.4% internal error rate – which means this $30 million company is near perfect when it comes to pricing, sourcing, personalizing, decorating, packing and shipping. No wonder they won the top prize. The enthusiastic group that accepted for Ariel is at right.

For complete coverage of the show,  visit www.asicentral.com.

And don’t forget to register now for our upcoming 2015 ASI Shows: Dallas (February 3-5), Long Beach (March 24-26), New York (May 5-6) and Chicago (July 14-16).

Onward to Texas!


Windy City Wow

Filed under: ASI Shows, ASICentral, Community, Member Benefits, Members, News About ASI

ASI celebrated its 15th anniversary of hosting a national trade show in Chicago in a very big way. This show had it all: art, commerce, education, networking and, above all, fun and flair.

The show featured 50 education sessions, leading suppliers, 22 team-building distributor sales meetings and a multimedia keynote by graffiti artist, entrepreneur and motivational speaker Erik Wahl on using creativity to supercharge your potential.

Go to www.asicentral.com for complete coverage of the show, including blogs and videos from ASI’s ace on-site editorial team.

To me, innovation was the word of the day on a bustling show floor. I saw tons of new packaging ideas, along with some traditional decorating techniques applied to new products. And, everyone seemed to really benefit from the new Signage + Decoration pavilion and the two days of demos inside. After seeing the techniques, I’m sure distributors will gain a new appreciation for the decorating suppliers do for them.

The feedback from the Erik Wahl keynote was also tremendous. He actually painted right on the stage and spoke about the importance of creativity to business – which are not two words most of us use together in the same sentence. But it makes sense to think outside the box for inspiring ideas.

I think my favorite part of the show was the heartfelt speeches made by winners at Wednesday night’s 2014 Counselor® Awards. I especially loved the speech by Gary Hellinger, of Gary Plastic Packaging Corp. (asi/55990), who won the Marvin Spike Lifetime Achievement Award. ASI Chicago was the very first trade show he’s ever been to. And I almost choked up as he described his operation in the South Bronx, where he has 600 employees working three shifts. What a sweet guy.

At the ceremony in the very cool Museum of Broadcast Communications in Chicago we also announced the Top 40 Distributor and Top 40 Supplier rankings – the largest companies in the industry based upon 2013 revenue. For more info, go to www.asicentral.com. For the complete list, click here.

Our Counselor Person of the Year, Norman Hullinger, CEO of alphabroder (asi/34063) (pictured with me, right), was loudly applauded by his team members for expertly guiding the company through an unprecedented period of change, acquisitions and re-branding. As I said during my speech, talk about daring!

Throughout the show, it’s been great to talk to people and to hear how bullish they are on the second half of the year. Suppliers and distributors alike are very positive on our industry and are looking forward to a stronger finish than ever.

ASI Chicago took place Tuesday, July 15, through Thursday, July 17, at McCormick Place and featured 750 exhibiting companies – including numerous Counselor Top 40 suppliers and 105 exhibitors new to Chicago this year. Total distributor attendance was more than 4,300, from distributor firms based in 42 states and eight countries. The show is the largest ad specialty trade show of the summer.

The reviews were excellent:

  • “We have about 30 salespeople here,” said Michael Giachetti, of Standard Register (asi/333647). “We attend all The ASI Shows® because it’s the perfect way for our local and regional teams to take advantage of ASI Education, spend time with our diamond partner sponsors and visit with a wide variety of suppliers. ASI is a wonderful partner.”
  • Jason Christianson, of JC Imaginations (asi/234328), said, “ASI Chicago has been great. I came looking for new, innovative items for schools and colleges and I found tons.”
  • “Being at ASI Chicago is the perfect way to show our technology to ASI members,” said Randy Paar, of Canon Solutions America (asi/14976). “A lot of other industries that are using traditional printing methods, like screen printing, are moving in this direction. This technology really opens up the types of applications that the promotional products industry can supply the end user. We’re impressed with the show and are glad to be part of the Signage + Decoration Pavilion.”

One of many special benefits ASI members could take advantage of included free education, which featured strategic sessions on scoring sales as well as a new Screen-Printing Success Track, part of ASI’s new relationship with ST Media, sponsored by Workhorse Products. We also unveiled the new Signage + Decoration Pavilion, produced in partnership with ST Media, featuring well-known equipment companies and live education allowing attendees to explore niche sales ops and speak to experts in potential new markets.

Exhibitors were delighted with the show because it gave them a terrific opportunity to display their latest, greatest products, talk to numerous distributors and discuss creative ad campaigns. Jennifer Grigorian from Hit Promotional Products (asi/61125), said, “The ASI Shows deliver very good traffic. We always leave with new relationships and really benefit from spending one-on-one time with our customers.”

The show also featured the debut of the #ASIpromocar, an “Art Car” decorated with a variety of promotional products donated by ASI suppliers and driven 750 miles from ASI headquarters in Philadelphia to the show, where it was on display and available for people to sign and get their photo taken.

The car is intended to drive attention to the creativity and ingenuity in the promotional products industry, and it was a big hit. I sure hope everyone got the chance to see it – and to sign it! (See ASI’s Matthew Cohn signing at top). Now, all we have to do is drive it safely back to ASI headquarters outside Philly. I’m very happy to report we only lost a single pen during the drive out. I’m now taking bets on how many we’ll lose on the trek back.

Although this was the last big national show of the year, ASI is already preparing for 2015. Registration for the 2015 ASI Shows opens July 19 at www.asishow.com. The line-up is:

  • ASI Orlando, January 4-6, Orange County Convention Center
  • ASI Dallas, February 3-5, Kay Bailey Hutchison Convention Center
  • ASI Long Beach, March 24-26, Long Beach Convention Center
  • ASI New York, May 6-7, Javits Center, North Pavilion
  • ASI Chicago, July 14-16, McCormick Place.

An unprecedented roster of business and leadership trailblazers includes Steve Wozniak and Peyton Manning. For information on exhibiting or sponsorship opportunities, contact Karen DiTomasso, vice president of sales, at kditomasso@asicentral.com.


Celebrating with Fun and Flair

Filed under: ASI Shows, Community, Members, News About ASI, Using Ad Specialties

ASI is celebrating its 15th anniversary of hosting a national trade show in the great city of Chicago with a ton of fun and flair. The show features info-packed education sessions, top-flight suppliers, team-building distributor sales meetings and awesome presentations.

ASI Chicago takes place through Thursday, July 17, at McCormick Place and features numerous Counselor® Top 40 suppliers and over 100 exhibitors new to Chicago this year. The show is a big draw to entrepreneurs, CEOs and small business owners located throughout the Midwest, and beyond.

At the traditional ASI Show dinner attended by show employees ASI’s chairman, Norman Cohn, shared some wonderful stories about our 15 years in Chicago, which is one of my all-time favorite cities to visit. We all love coming here and hope everyone is enjoying everything the city has to offer (including those amazing restaurants).

At the show, Thursday’s highlight is sure to be Erik Wahl, a best-selling business author who believes creativity is the new corporate capital, who will actually paint right on stage during his keynote.

ASI’s education featured a special half-day session with business guru Stephen M.R. Covey titled “Selling at the Speed of Trust.” Education also included a new Screen-Printing Success Track, part of ASI’s new relationship with ST Media, sponsored by Workhorse Products.

As part of this new relationship, we also unveiled the news Signage + Decoration Pavilion, featuring well-known equipment companies and live education (both days). I hope you take the time to stop by and check it out.

Chicago is a city that loves its art – both public street art and on display in wonderful museums. In a nod to that creativity, ASI did something really fun: glued a variety of promotional products donated by ASI suppliers to a used Mazda we then drove 750 miles from ASI headquarters in Philadelphia to the show, where it’s on display and available for people to sign and get their photo taken.

The car is intended to drive attention to the industry’s ingenuity and to the products themselves. Nothing says durable like surviving a trip through four states on a high-speed interstate! During the drive we only lost a single product. If you took pics of the car please post to your social media using hashtag #ASIpromocar.

The show excitement continued at the prestigious 2014 Counselor® Awards, held this year at Chicago’s Museum of Broadcast Communications. At the black-tie ceremony, Counselor announced the Top 40 Distributors and Top 40 Suppliers rankings – the largest companies in the $20.5 billion promotional products industry, based upon 2013 revenue. We also named Norman Hullinger, CEO of alphabroder (asi/34063), as Person of the Year and Suzanne Worwood, merchandising VP of 4imprint Inc. (asi/197045), as International Person of the Year.

Go to www.asicentral.com for complete coverage of the show, including blogs and videos from ASI’s on-site editorial team. For more photos, be sure to visit the ASI Show Facebook page and ASI’s Facebook page.


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