February 6, 2015
Troy Aikman, ASI’s keynote speaker in Dallas, had a great excuse for running a couple minutes later than I expected to our show on Thursday: He was dropping his two young daughters off at school, something the 48-year-old dad does every day, no matter what.
It says a lot when a guy worth an estimated $25 million drives his own car, runs his own errands and makes family a priority. The former Dallas Cowboys quarterback even told us his favorite pastime when he’s not working as a FOX sportscaster is spending time with his daughters, aged 12 and 13.
“I don’t want to be corny, but I hang out with my girls,” he told the 600 people at the keynote at the ASI Show Dallas, which ended Thursday after three days at the Kay Bailey Hutchison Convention Center, attracting 485 exhibitors and 3,435 attendees from 49 states and 19 countries, with distributor attendance up about 4% over 2014.
All told, a record 20 companies chose Dallas to host their sales meetings, an increase of 15% over the previous year. The show also attracted 270 female-owned and 230 minority-owned businesses, which I was very happy to see.
Aikman was not what I expected. When we first met backstage in the green room he seemed low key and almost subdued. But once he got on stage, he really came to life, telling fascinating and often funny stories about growing up in California and Oklahoma, where his family raised cows, horses and chickens on 240 acres.
I always find that when you ask someone about their upbringing, you learn fascinating things. In Aikman’s case, even though he took one of the most successful teams in the history of the game to the Super Bowl three times, he came off confident without being arrogant. That’s an admirable trait a lot of successful people can’t manage to pull off.
He also offered some insight into the Cowboys as an organization, and the tough but fair leadership of former Dallas Coach Jimmy Johnson, who told him, “You don’t coach a player to what he is, you coach him to what you want him to be.”
Aikman expected his teammates to know their roles and treat professional football like the job it is. “People get fired for not knowing their assignments in the real world,” he said. “My job as quarterback was to do whatever it takes to win.”
Surprisingly, football wasn’t Aikman’s first choice. In high school, he also played baseball and basketball and only signed up for high school football so he wouldn’t disappoint his father. Even as he racked up success on the playing field in college and with the Cowboys he never stopped working hard.
Even his rookie season with the Dallas Cowboys, when the team won only a single game, taught him a valuable lesson. “It served me well later in life,” said Aikman. “I never forgot how hard it is to win. I never forgot what it was like to lose a game.”
Not surprisingly, he said, “My career surpassed my wildest dreams. I can’t complain at all.” How many among us can say that – and mean it?
Upcoming 2015 ASI Shows are Long Beach (March 24-26), New York (May 5-6) and Chicago (July 14-16). To learn more about exhibiting or sponsorship opportunities for 2015, contact Karen DiTomasso, vice president of sales, at firstname.lastname@example.org.
January 28, 2015
Since I live and work so close to Philadelphia, I’ve become a big fan of the Eagles football team. In 2005, I was even lucky enough to watch them play in Super Bowl XXXIX against the New England Patriots in Jacksonville, Florida – a very big deal for someone whose high school was too small to support its own football team.
Now I’m gearing up for a Q&A with one of the greatest players of our time, three-time Super Bowl champ and former Dallas Cowboys quarterback Troy Aikman, who graciously agreed to step in as a last-minute keynote speaker at the ASI Show® in Dallas. I’ll interview Aikman, an Emmy-nominated FOX sportscaster, Thursday, February 5, at 8:30 a.m. at the Kay Bailey Hutchison Convention Center, on the final day of our three-day show.
If you have any questions for Troy, please post a comment or email me at email@example.com.
Most recently, Aikman jumped into the fray over the “deflategate” controversy, going so far as to call for severe punishments for Patriots quarterback Tom Brady and head coach Bill Belichick for those deflated footballs. I like a guy who speaks his mind and can’t wait to see what else he has to say about life on and off the field.
Aikman is sure to have some great stories about working for one of the most recognizable brands in the world and how he transitioned from one successful career to another without missing a beat.
In addition to the Q&A, Dallas offers a ton of other highlights:
Click here for the complete schedule with times, etc.
If you see me in Texas, please be sure to stop me and say hello.
January 7, 2015
Here’s another great example of the strange new times we live in: I’m walking with Apple co-founder and ASI keynoter Steve Wozniak soon after he blew away 1,000 people at our Orlando show, when we pass a table of five convention center employees – all buried in their phones. They never once looked up from their devices, missing a once-in-a-lifetime chance to meet face-to-face with the man who invented the industry that made those cell phones possible. Incredible!
I loved Wozniak, an engineer who single-handedly kick-started the personal computer industry in the 1970s by inventing the Apple I and II computers. He’s the only person I’ve ever met who speaks not in complete sentences or even complete paragraphs – but in book chapters. To actually sit on stage with the inventor of an entire industry and ask him questions was unbelievable.
And I’m happy to report he couldn’t have been nicer or more gracious, posing for photos with everyone who crossed his path (if they bothered to look up from their phones, that is). He even gave out his email and signed show badges, books – and dozens of iPhones and iPad, including mine (pictured, in the #ASIPromocar). He made a thousand new friends on Tuesday, the closing day of ASI Show® , which started Sunday at the Orange County Convention Center.
He was energetic, likeable and low key, riveting everyone with insider stories about founding Apple with Steve Jobs in 1976. “I never wanted any fanfare,” said this lifelong engineer, who’s always preferred inventing to marketing. “The builders are the important people in my mind.”
I especially enjoyed it when he said he loved promotional products, recalling a branded insulated travel mug one of his companies gave to employees that miraculously kept beverages hot for two days. As he told us: “It’s a great way to get the word out.”
After the Q&A, Wozniak also toured the show floor (pictured, center of top pic, with ASI vice-chairman Matthew Cohn, at left), surprising attendees and happily posing for photos and gathering so many samples we had to get a bag to carry them in. Kristen Beck, of Alligator Events in Sebastian, FL, made a point of thanking Wozniak, a former teacher, for his inspiring words about the importance of education. “He was awesome,” she said. “It surpassed my expectations.”
What a guy. What a show! For more, click here for an interview with Counselor magazine editor Andy Cohen.
Wozniak was just one of many highlights of ASI Orlando, which kicked off the 2015 selling season with 745 exhibitors and 6,084 attendees from 49 states and 22 countries, with distributor attendance up 8% over 2014. All told, a record 27 companies chose Orlando to host their sales meetings, an increase of 35% from the previous show.
The show more than delivered quality attendance and top-performing salespeople, exceeding all of our expectations. And, there were a ton of new features, making the experience wholly unique. In addition to the “Marketplace!” showcasing featured products from five of the most popular money-making industries, and the Social Lounge, with huge comfy recliners so people could settle in to watch a live feed of show photos tagged with #ASIOrlando, we hosted a “Minute to Win It” game show. People went crazy competing for prizes by playing outrageously fun games onstage.
Distributors and suppliers also came together at new Networking Clubs, where they ate together, downed martinis, did yoga and even wakeboarded.
To add to the fun, we also brought the #ASIPromocar to the show, putting it on display for people to take photos and sign the inside. No one could believe we’d driven a car covered in hundreds of promotional products over 2,000 miles so far – without losing more than a few pens. For proof of the resiliency of our industry, look no further than our “moving billboard.”
Monday night, ASI’s Counselor® magazine also announced the winners of its 2015 Distributor Choice Awards. I was very pleased to announce Ariel Premium Supply (asi/36730) as our Supplier of the Year. As I told the crowd, Ariel enjoys a 0.4% internal error rate – which means this $30 million company is near perfect when it comes to pricing, sourcing, personalizing, decorating, packing and shipping. No wonder they won the top prize. The enthusiastic group that accepted for Ariel is at right.
For complete coverage of the show, visit www.asicentral.com.
Onward to Texas!
July 17, 2014
ASI celebrated its 15th anniversary of hosting a national trade show in Chicago in a very big way. This show had it all: art, commerce, education, networking and, above all, fun and flair.
The show featured 50 education sessions, leading suppliers, 22 team-building distributor sales meetings and a multimedia keynote by graffiti artist, entrepreneur and motivational speaker Erik Wahl on using creativity to supercharge your potential.
Go to www.asicentral.com for complete coverage of the show, including blogs and videos from ASI’s ace on-site editorial team.
To me, innovation was the word of the day on a bustling show floor. I saw tons of new packaging ideas, along with some traditional decorating techniques applied to new products. And, everyone seemed to really benefit from the new Signage + Decoration pavilion and the two days of demos inside. After seeing the techniques, I’m sure distributors will gain a new appreciation for the decorating suppliers do for them.
The feedback from the Erik Wahl keynote was also tremendous. He actually painted right on the stage and spoke about the importance of creativity to business – which are not two words most of us use together in the same sentence. But it makes sense to think outside the box for inspiring ideas.
I think my favorite part of the show was the heartfelt speeches made by winners at Wednesday night’s 2014 Counselor® Awards. I especially loved the speech by Gary Hellinger, of Gary Plastic Packaging Corp. (asi/55990), who won the Marvin Spike Lifetime Achievement Award. ASI Chicago was the very first trade show he’s ever been to. And I almost choked up as he described his operation in the South Bronx, where he has 600 employees working three shifts. What a sweet guy.
At the ceremony in the very cool Museum of Broadcast Communications in Chicago we also announced the Top 40 Distributor and Top 40 Supplier rankings – the largest companies in the industry based upon 2013 revenue. For more info, go to www.asicentral.com. For the complete list, click here.
Our Counselor Person of the Year, Norman Hullinger, CEO of alphabroder (asi/34063) (pictured with me, right), was loudly applauded by his team members for expertly guiding the company through an unprecedented period of change, acquisitions and re-branding. As I said during my speech, talk about daring!
Throughout the show, it’s been great to talk to people and to hear how bullish they are on the second half of the year. Suppliers and distributors alike are very positive on our industry and are looking forward to a stronger finish than ever.
ASI Chicago took place Tuesday, July 15, through Thursday, July 17, at McCormick Place and featured 750 exhibiting companies – including numerous Counselor Top 40 suppliers and 105 exhibitors new to Chicago this year. Total distributor attendance was more than 4,300, from distributor firms based in 42 states and eight countries. The show is the largest ad specialty trade show of the summer.
The reviews were excellent:
One of many special benefits ASI members could take advantage of included free education, which featured strategic sessions on scoring sales as well as a new Screen-Printing Success Track, part of ASI’s new relationship with ST Media, sponsored by Workhorse Products. We also unveiled the new Signage + Decoration Pavilion, produced in partnership with ST Media, featuring well-known equipment companies and live education allowing attendees to explore niche sales ops and speak to experts in potential new markets.
Exhibitors were delighted with the show because it gave them a terrific opportunity to display their latest, greatest products, talk to numerous distributors and discuss creative ad campaigns. Jennifer Grigorian from Hit Promotional Products (asi/61125), said, “The ASI Shows deliver very good traffic. We always leave with new relationships and really benefit from spending one-on-one time with our customers.”
The show also featured the debut of the #ASIpromocar, an “Art Car” decorated with a variety of promotional products donated by ASI suppliers and driven 750 miles from ASI headquarters in Philadelphia to the show, where it was on display and available for people to sign and get their photo taken.
The car is intended to drive attention to the creativity and ingenuity in the promotional products industry, and it was a big hit. I sure hope everyone got the chance to see it – and to sign it! (See ASI’s Matthew Cohn signing at top). Now, all we have to do is drive it safely back to ASI headquarters outside Philly. I’m very happy to report we only lost a single pen during the drive out. I’m now taking bets on how many we’ll lose on the trek back.
An unprecedented roster of business and leadership trailblazers includes Steve Wozniak and Peyton Manning. For information on exhibiting or sponsorship opportunities, contact Karen DiTomasso, vice president of sales, at firstname.lastname@example.org.
July 16, 2014
ASI is celebrating its 15th anniversary of hosting a national trade show in the great city of Chicago with a ton of fun and flair. The show features info-packed education sessions, top-flight suppliers, team-building distributor sales meetings and awesome presentations.
ASI Chicago takes place through Thursday, July 17, at McCormick Place and features numerous Counselor® Top 40 suppliers and over 100 exhibitors new to Chicago this year. The show is a big draw to entrepreneurs, CEOs and small business owners located throughout the Midwest, and beyond.
At the traditional ASI Show dinner attended by show employees ASI’s chairman, Norman Cohn, shared some wonderful stories about our 15 years in Chicago, which is one of my all-time favorite cities to visit. We all love coming here and hope everyone is enjoying everything the city has to offer (including those amazing restaurants).
At the show, Thursday’s highlight is sure to be Erik Wahl, a best-selling business author who believes creativity is the new corporate capital, who will actually paint right on stage during his keynote.
ASI’s education featured a special half-day session with business guru Stephen M.R. Covey titled “Selling at the Speed of Trust.” Education also included a new Screen-Printing Success Track, part of ASI’s new relationship with ST Media, sponsored by Workhorse Products.
As part of this new relationship, we also unveiled the news Signage + Decoration Pavilion, featuring well-known equipment companies and live education (both days). I hope you take the time to stop by and check it out.
Chicago is a city that loves its art – both public street art and on display in wonderful museums. In a nod to that creativity, ASI did something really fun: glued a variety of promotional products donated by ASI suppliers to a used Mazda we then drove 750 miles from ASI headquarters in Philadelphia to the show, where it’s on display and available for people to sign and get their photo taken.
The car is intended to drive attention to the industry’s ingenuity and to the products themselves. Nothing says durable like surviving a trip through four states on a high-speed interstate! During the drive we only lost a single product. If you took pics of the car please post to your social media using hashtag #ASIpromocar.
The show excitement continued at the prestigious 2014 Counselor® Awards, held this year at Chicago’s Museum of Broadcast Communications. At the black-tie ceremony, Counselor announced the Top 40 Distributors and Top 40 Suppliers rankings – the largest companies in the $20.5 billion promotional products industry, based upon 2013 revenue. We also named Norman Hullinger, CEO of alphabroder (asi/34063), as Person of the Year and Suzanne Worwood, merchandising VP of 4imprint Inc. (asi/197045), as International Person of the Year.
Go to www.asicentral.com for complete coverage of the show, including blogs and videos from ASI’s on-site editorial team. For more photos, be sure to visit the ASI Show Facebook page and ASI’s Facebook page.
July 8, 2014
There’s no better time than summer to tackle an offbeat project, all in the name of fun. In that spirit, ASI created an “ArtCar” that we’re driving over 750 miles from our headquarters outside Philadelphia to display at ASI Chicago. Think of it as our “moving billboard” advertising the promo industry.
The campaign is called “Driving Serious Fun” – a nod to the industry’s creativity and to the wacky idea of gluing dozens of logoed items to a used Mazda in the hopes of attracting attention via social media. The hashtag is #ASIPromocar and we’d love it if you’d follow/share/like us on ASI’s Facebook page and on Pinterest here and here.
To see how we did it, watch our video on YouTube.
At the Chicago show, the Promocar will be on display in registration. If you’re there, please stop by and check it out. I’m betting you’ll be amazed at how long-familiar items like stress balls can be transformed into something wholly unique.
When we started this project over a month ago, I didn’t know much about ArtCars. Turns out, the ASI Promocar is part of a long, strange tradition, ranging from VW buses decorated by artistic hippies in the ’60s all the way to mutant vehicles on the Playa at the annual Burning Man festival.
As long as sight lines are maintained and vitals like headlights, gas tank and doors remain accessible, there’s no law against painting and decorating your car with pretty much anything you’d like. Who knew?
For our part, we didn’t want to just glue a bunch of stuff to a car. We wanted to maintain the “art” in ArtCar through patterns, color and design.
All told, painting the hood and roof to resemble a road took the better part of a weekend, with the main gluing requiring three days work in our warehouse. The project took nine willing employees, 10 tubes of silicone glue, six rolls of painter’s tape, 50 pairs of gloves, two cases of bottled water, three cans of Rustoleum paint mixed with playground sand to resemble asphalt, a lot of very loud rock and roll, six fans for ventilation, a drill, a sander, a sense of humor and a ton of patience (imagine how long it would take to adhere a pen to the side of your car – then multiply it ten-fold).
To get us started, we put out a call for logoed items to suppliers and the following companies jumped in and donated products like mousepads, key chains, pinwheels, flip-flops and pens:
Having never done anything like this before, we had a lot to learn. Although thoroughly researched, every car and every object is different, and there are a ton of variables – not to mention moving parts, high speeds and weather. We road tested the Promocar at 60 mph on I-95 when we finished and so far, so good.
P.S. You’ll have to look close, inside and out, to see how we used the various products. Hint: Inside, look up and in the back seat. You might even see a few familiar “faces.”
April 14, 2014
ASI scored some major PR for the industry recently, thanks to a national story that aired on the MSNBC Sunday morning program, Your Business, which exclusively covers small businesses and entrepreneurs. Host J.J. Ramberg and her crew spent hours at ASI’s New York show interviewing exhibitors and the end result is a serious look at a fun industry and the proven power of promotional products.
You can check out the fact-packed MSNBC segment on ASI’s press page by clicking here. You can also access it at on the show’s webpage by clicking here. Don’t forget to share the link on your social media pages – like Facebook and LinkedIn – and also internally among your own teams.
Overall, I think the MSNBC segment really captured some key points about advertising specialties while also relaying the energy and fun of what we all do every day. In the “Business War Chest” part of the program, host J.J. described the cool items she saw as “promos with a purpose” (which I love!) and said ad specialties “can’t be beat.”
Producer Dawn Stackhouse spent a total of about seven hours on the show floor over two days, interviewing exhibitors and learning all about the industry. Even though it looks easy once it makes it to air, it’s unbelievable how much work goes into reporting a single 4-minute segment – and appearing on TV. I bet every exhibitor featured on the show has a newfound respect for on-air talent now that they’ve experienced the “bright lights” themselves.
I’d like to offer my congrats to the companies selected for on-air interviews: Debco (asi/48885), Stuffed Tees (asi/79662), Personalized Gift Source (asi/50161) and Brighter Promotions (asi/42016). The MSNBC segment closed with host J.J. hanging out with the ASI Show mascot, Promo, and shooting off a tee shirt shot from a logoed air cannon supplied by Air Cannons Inc. (asi/33252).
My thanks go to everyone who helped during MSNBC’s visit to ASI New York, especially exhibitors like Easy-Doks (asi/51511), Bloomin’ Promotions (asi/40646), Interall Group (asi/63092), See-Sun (asi/88584), Eco-Centric Brands (asi/51443), S&K (asi/84325) and Idol Memory (asi/62222), who graciously gave their time to demo products for the camera, but who may not have made it to air or who appeared only briefly.
Considering that a 30-second commercial could cost a company upwards of $35,000 per spot, such free publicity is golden for any business, which is why we make it a priority at ASI. We’re continuously courting reporters across North America to gain media coverage showcasing entrepreneurs in our industry, explaining how to use promotional products in marketing campaigns and reinforcing the large return on investment that branded products provide.
The most recent “get” is just one of literally dozens of TV segments ASI has arranged in recent years, including two others that aired on Fox News during ASI New York. Although I’m not crazy about the term “wacky products” and found the Good Day New York anchors a little silly, ASI’s own Joe Haley did a great job representing the industry during a live television show (where anything can happen and it’s very hard to control the messaging).
Check out the segments and let me know what you think by posting a comment or e-mailing me here. I’m also on Twitter and LinkedIn. Hopefully, you’ll react as positively as Chris Seriale, of New World Group (asi/283161) who watched the filming in New York and told us: “I’ve been an ASI member for 20 years and this is so cool. It’s great for the industry.”