August 29, 2011
I hope all of you, and your family and friends, are safe and secure as we recover from this weekend’s hurricane on the East Coast.
Like all of us at ASI (which was in Irene’s path), I know many distributors and suppliers are dealing with various stages of recovery – assessing water damage, trees down, travel issues and client and shipment concerns.
Please let us know if there’s anything we can do to assist, or if some special accommodation is needed. We’ll do anything we can to help.
We’ll post hurricane-related updates at http://www.asicentral.com/. If you have a business update for us to post about your situation, please email details to firstname.lastname@example.org.
Our information products and services, including ESP and LogoMall, have been up during the entire storm, with our backup generators being used during one relatively brief period. We have fully backed up technology and power in our main offices, as well as at an offsite location near Atlanta.
In coming days and weeks, please let us know if any ASI materials (end-buyer catalogs, references, etc.) have been damaged at your homes or offices. We’ll replace them at no charge ASAP.
Please also let us know if there’s anything we can do to help you or another colleague. My personal e-mail is email@example.com.
I weathered the storm at my house in N.J. and came through relatively unscathed with a power outage and flooded basement. Luckily, I had a generator from an ice storm two years ago and a friend who came to help out – who then got stranded when the water rose. He’s since made it home to his family, which is what I hope for all of you.
July 12, 2011
Perhaps the greatest road trip book ever written is Jack Kerouac’s 1957 On the Road. Followed in no particular order by Travels with Charley by John Steinbeck and Blue Highways by William Least-Heat Moon.
And whether you’d vote for Thelma and Louise, Easy Rider or even The Wizard of Oz as greatest road trip movie of all time, I think you’d agree all these books and movies share a common love of the open road and a thirst for adventure. Those same themes will be thoroughly explored over the next week or so during Counselor’s 3,000 mile 2011 Summer Road Tour.
Three Counselor editors are trucking cross-country on a mission to visit as many companies on the magazine’s upcoming Best Places to Work List as possible. You can follow every pit stop and diner drop by clicking here for tweets, blog posts, videos, photos and stories from the road.
You can also follow Andy Cohen, Melinda Ligos and Joe Haley (the Tin Man, Lion and Scarecrow?) via a live map tracking their stops at more than a dozen industry companies across the country. Their mission is to discover why they’re great places to work, find out what makes a winning corporate culture and take part in whatever summer craziness comes their way.
The road crew left this morning in a rented SUV packed with cold drinks, trip T-shirts and road tunes loaded on the iPod. Today’s stops: Maryland, Virginia and North Carolina.
Let me know what you think of the trip as it unfolds – and what your all-time favorite road trip book or movie is – by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.
February 28, 2011
In an ongoing effort to increase awareness of the ad specialty industry, ASI has stepped up its public relations initiatives. Those efforts really paid off during our recent show in Dallas, where we scored unprecedented TV coverage.
Former first lady Laura Bush – who spoke at the show and during the ASI Women’s Summit – generated a ton of news coverage, including a lengthy feature in The Dallas Morning News and more TV coverage than any other single ASI event to date.
In addition, ASI and Laura Bush received mention on more than 278 online sites and publications, for a total potential circulation of 41 million.
And Promo Man, the new “face” of the industry, piqued the interest of the city’s ABC affiliate, which broadcast from the convention center floor to showcase a number of products. Click here to watch.
Featured suppliers in the segments include Clique Here Inc. (asi/4535) and their scented tees, Limb Gear (asi/67554) with iHoodies, Golden Pacific (asi/55549) and the solar powered briefcase, Cruzin Cooler (asi/47747) and their ride on cooler and Think Geek (asi/91123) with electric guitar shirts.
In each case the important keywords “advertising specialty” received prominent mention.