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Windy City Wow

Filed under: ASI Shows, ASICentral, Community, Member Benefits, Members, News About ASI

ASI celebrated its 15th anniversary of hosting a national trade show in Chicago in a very big way. This show had it all: art, commerce, education, networking and, above all, fun and flair.

The show featured 50 education sessions, leading suppliers, 22 team-building distributor sales meetings and a multimedia keynote by graffiti artist, entrepreneur and motivational speaker Erik Wahl on using creativity to supercharge your potential.

Go to www.asicentral.com for complete coverage of the show, including blogs and videos from ASI’s ace on-site editorial team.

To me, innovation was the word of the day on a bustling show floor. I saw tons of new packaging ideas, along with some traditional decorating techniques applied to new products. And, everyone seemed to really benefit from the new Signage + Decoration pavilion and the two days of demos inside. After seeing the techniques, I’m sure distributors will gain a new appreciation for the decorating suppliers do for them.

The feedback from the Erik Wahl keynote was also tremendous. He actually painted right on the stage and spoke about the importance of creativity to business – which are not two words most of us use together in the same sentence. But it makes sense to think outside the box for inspiring ideas.

I think my favorite part of the show was the heartfelt speeches made by winners at Wednesday night’s 2014 Counselor® Awards. I especially loved the speech by Gary Hellinger, of Gary Plastic Packaging Corp. (asi/55990), who won the Marvin Spike Lifetime Achievement Award. ASI Chicago was the very first trade show he’s ever been to. And I almost choked up as he described his operation in the South Bronx, where he has 600 employees working three shifts. What a sweet guy.

At the ceremony in the very cool Museum of Broadcast Communications in Chicago we also announced the Top 40 Distributor and Top 40 Supplier rankings – the largest companies in the industry based upon 2013 revenue. For more info, go to www.asicentral.com. For the complete list, click here.

Our Counselor Person of the Year, Norman Hullinger, CEO of alphabroder (asi/34063) (pictured with me, right), was loudly applauded by his team members for expertly guiding the company through an unprecedented period of change, acquisitions and re-branding. As I said during my speech, talk about daring!

Throughout the show, it’s been great to talk to people and to hear how bullish they are on the second half of the year. Suppliers and distributors alike are very positive on our industry and are looking forward to a stronger finish than ever.

ASI Chicago took place Tuesday, July 15, through Thursday, July 17, at McCormick Place and featured 750 exhibiting companies – including numerous Counselor Top 40 suppliers and 105 exhibitors new to Chicago this year. Total distributor attendance was more than 4,300, from distributor firms based in 42 states and eight countries. The show is the largest ad specialty trade show of the summer.

The reviews were excellent:

  • “We have about 30 salespeople here,” said Michael Giachetti, of Standard Register (asi/333647). “We attend all The ASI Shows® because it’s the perfect way for our local and regional teams to take advantage of ASI Education, spend time with our diamond partner sponsors and visit with a wide variety of suppliers. ASI is a wonderful partner.”
  • Jason Christianson, of JC Imaginations (asi/234328), said, “ASI Chicago has been great. I came looking for new, innovative items for schools and colleges and I found tons.”
  • “Being at ASI Chicago is the perfect way to show our technology to ASI members,” said Randy Paar, of Canon Solutions America (asi/14976). “A lot of other industries that are using traditional printing methods, like screen printing, are moving in this direction. This technology really opens up the types of applications that the promotional products industry can supply the end user. We’re impressed with the show and are glad to be part of the Signage + Decoration Pavilion.”

One of many special benefits ASI members could take advantage of included free education, which featured strategic sessions on scoring sales as well as a new Screen-Printing Success Track, part of ASI’s new relationship with ST Media, sponsored by Workhorse Products. We also unveiled the new Signage + Decoration Pavilion, produced in partnership with ST Media, featuring well-known equipment companies and live education allowing attendees to explore niche sales ops and speak to experts in potential new markets.

Exhibitors were delighted with the show because it gave them a terrific opportunity to display their latest, greatest products, talk to numerous distributors and discuss creative ad campaigns. Jennifer Grigorian from Hit Promotional Products (asi/61125), said, “The ASI Shows deliver very good traffic. We always leave with new relationships and really benefit from spending one-on-one time with our customers.”

The show also featured the debut of the #ASIpromocar, an “Art Car” decorated with a variety of promotional products donated by ASI suppliers and driven 750 miles from ASI headquarters in Philadelphia to the show, where it was on display and available for people to sign and get their photo taken.

The car is intended to drive attention to the creativity and ingenuity in the promotional products industry, and it was a big hit. I sure hope everyone got the chance to see it – and to sign it! (See ASI’s Matthew Cohn signing at top). Now, all we have to do is drive it safely back to ASI headquarters outside Philly. I’m very happy to report we only lost a single pen during the drive out. I’m now taking bets on how many we’ll lose on the trek back.

Although this was the last big national show of the year, ASI is already preparing for 2015. Registration for the 2015 ASI Shows opens July 19 at www.asishow.com. The line-up is:

  • ASI Orlando, January 4-6, Orange County Convention Center
  • ASI Dallas, February 3-5, Kay Bailey Hutchison Convention Center
  • ASI Long Beach, March 24-26, Long Beach Convention Center
  • ASI New York, May 6-7, Javits Center, North Pavilion
  • ASI Chicago, July 14-16, McCormick Place.

An unprecedented roster of business and leadership trailblazers includes Steve Wozniak and Peyton Manning. For information on exhibiting or sponsorship opportunities, contact Karen DiTomasso, vice president of sales, at kditomasso@asicentral.com.


Driving Serious Fun

Filed under: ASI Shows, ASICentral, Community, Industry Initiatives, Members, News About ASI, Using Ad Specialties

There’s no better time than summer to tackle an offbeat project, all in the name of fun. In that spirit, ASI   created an “ArtCar” that we’re driving over 750 miles from our headquarters outside Philadelphia to display at ASI Chicago. Think of it as our “moving billboard” advertising the promo industry.

The campaign is called “Driving Serious Fun” – a nod to the industry’s creativity and to the wacky idea of gluing dozens of logoed items to a used Mazda in the hopes of attracting attention via social media. The hashtag is #ASIPromocar and we’d love it if you’d follow/share/like us on ASI’s Facebook page and on Pinterest here and here.

To see how we did it, watch our video on YouTube.

At the Chicago show, the Promocar will be on display in registration. If you’re there, please stop by and check it out. I’m betting you’ll be amazed at how long-familiar items like stress balls can be transformed into something wholly unique.

The goals are pretty simple. The Promocar is intended to:

  • Generate buzz through a social media campaign
  • Show off the industry’s creativity in Chicago – a city known for its art
  • Attract media attention
  • Open discussions about the industry and promotional products
  • Make people smile

When we started this project over a month ago, I didn’t know much about ArtCars. Turns out, the ASI Promocar is part of a long, strange tradition, ranging from VW buses decorated by artistic hippies in the ’60s all the way to mutant vehicles on the Playa at the annual Burning Man festival.

As long as sight lines are maintained and vitals like headlights, gas tank and doors remain accessible, there’s no law against painting and decorating your car with pretty much anything you’d like. Who knew?

For our part, we didn’t want to just glue a bunch of stuff to a car. We wanted to maintain the “art” in ArtCar through patterns, color and design.

All told, painting the hood and roof to resemble a road took the better part of a weekend, with the main gluing requiring three days work in our warehouse. The project took nine willing employees, 10 tubes of silicone glue, six rolls of painter’s tape, 50 pairs of gloves, two cases of bottled water, three cans of Rustoleum paint mixed with playground sand to resemble asphalt, a lot of very loud rock and roll, six fans for ventilation, a drill, a sander, a sense of humor and a ton of patience (imagine how long it would take to adhere a pen to the side of your car – then multiply it ten-fold).

To get us started, we put out a call for logoed items to suppliers and the following companies jumped in and donated products like mousepads, key chains, pinwheels, flip-flops and pens:

  • Prime Line, asi/79530
  • Digispec, asi/49716
  • All-In-One, asi/34256
  • Footprints USA, asi/55030
  • PromoMatting, asi/35750
  • IDProductsource, asi/62088
  • Zenith Promotions, asi/98980
  • Nationwide Promotions LLC, asi/73464
  • Chulani Promotional Products Inc., asi/45100

Having never done anything like this before, we had a lot to learn. Although thoroughly researched, every car and every object is different, and there are a ton of variables – not to mention moving parts, high speeds and weather. We road tested the Promocar at 60 mph on I-95 when we finished and so far, so good.

P.S. You’ll have to look close, inside and out, to see how we used the various products. Hint: Inside, look up and in the back seat. You might even see a few familiar “faces.”


I Spy…Happiness

Filed under: ASICentral, Community, News About ASI

Happy employees help a company’s bottom line. Unhappy employees hurt productivity. In the face of research studies proving engaged employees work harder and come up with better ideas, you’d figure companies everywhere would be scrambling to improve the workplace. You’d be wrong.

Even though creating a better work culture doesn’t cost very much, a lot of companies have yet to make the leap. Here’s where we come in: Starting this week, three ASI employees will visit 16 suppliers and distributors doing it right. The best part is that you can tag along – virtually – throughout the eight-day Counselor Best Places to Work Tour to learn what it takes to turn frowns upside down at your company.

But that’s not all.

On Thursday, November 21, you can take another short-cut to improved productivity by attending ASI’s very first Counselor Best Places to Work Conference in Santa Barbara, CA. Our 12 hot-shot speakers will teach you how to quickly and easily pump up your employees and create the kind of work culture that results in happier people – and higher performances.

The first thing you need to do is to start following Melinda Ligos (@ASI_melinda), Andy Cohen (@ASI_andycohen) and Joe Haley (@ASI_joehaley) at www.CounselorMag.com/roadtour or on Twitter (#counselortour). The road trip gang will post videos, pics and blogs every day – and you can help keep them going by posting comments and tweeting about the trip to your followers. As thanks, you’ll be entered to win a $100 gift card, along with cool road tour memorabilia.

This is the third time our Counselor editors have hit the road to visit Best Places to Work honorees and share the many unique ways these companies balance work and fun. Check out the website to browse previous blog posts for ideas from past visits you can implement at your company – and be sure you join Joe, Andy and Melinda on this year’s trip for even more tips and to meet some of the hippest, happiest people in our industry (and that’s saying a lot!).

If past road trips are any indication, there’s sure to be enough morning beer, late-night chili dogs, wacky costumes, cranked-up tunes, crazy car games and roadside attractions to put the antics described in “On the Road” to shame.

And, I’m happy to report, ASI knows all about Best Places to Work because we are one. In a contest sponsored by Greater Philadelphia Media our employees voted ASI “Best Places to Work-Large Company” (among companies with more than 100 employees), “Best Place for Working Moms” and “Best Employer for New Graduates” in 2013. ASI previously won “Best Places to Work” awards in 2012, 2011 and 2010, so I think it’s official: this is a great place to work.

How happy are your employees? What’s the best new morale-boosting idea implemented at your company? Let me know by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.


Hurricane Recovery Update

Filed under: ASICentral, Community, News About ASI

I hope all of you, and your family and friends, are safe and secure as we recover from this weekend’s hurricane on the East Coast.

Like all of us at ASI (which was in Irene’s path), I know many distributors and suppliers are dealing with various stages of recovery – assessing water damage, trees down, travel issues and client and shipment concerns.

Please let us know if there’s anything we can do to assist, or if some special accommodation is needed. We’ll do anything we can to help.

We’ll post hurricane-related updates at http://www.asicentral.com/. If you have a business update for us to post about your situation, please email details to feedback@asicentral.com.

Our information products and services, including ESP and LogoMall, have been up during the entire storm, with our backup generators being used during one relatively brief period. We have fully backed up technology and power in our main offices, as well as at an offsite location near Atlanta.

In coming days and weeks, please let us know if any ASI materials (end-buyer catalogs, references, etc.) have been damaged at your homes or offices. We’ll replace them at no charge ASAP.

Please also let us know if there’s anything we can do to help you or another colleague. My personal e-mail is tim.andrews@asicentral.com.

I weathered the storm at my house in N.J. and came through relatively unscathed with a power outage and flooded basement. Luckily, I had a generator from an ice storm two years ago and a friend who came to help out – who then got stranded when the water rose. He’s since made it home to his family, which is what I hope for all of you.

Let me know how you and your business fared by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.


Get Your Motor Runnin’

Filed under: ASICentral, Community, News About ASI

Perhaps the greatest road trip book ever written is Jack Kerouac’s 1957 On the Road. Followed in no particular order by Travels with Charley by John Steinbeck and Blue Highways by William Least-Heat Moon.

And whether you’d vote for Thelma and Louise, Easy Rider or even The Wizard of Oz as greatest road trip movie of all time, I think you’d agree all these books and movies share a common love of the open road and a thirst for adventure. Those same themes will be thoroughly explored over the next week or so during Counselor’s 3,000 mile 2011 Summer Road Tour.

Three Counselor editors are trucking cross-country on a mission to visit as many companies on the magazine’s upcoming Best Places to Work List as possible. You can follow every pit stop and diner drop by clicking here for tweets, blog posts, videos, photos and stories from the road.

You can also follow Andy Cohen, Melinda Ligos and Joe Haley (the Tin Man, Lion and Scarecrow?) via a live map tracking their stops at more than a dozen industry companies across the country. Their mission is to discover why they’re great places to work, find out what makes a winning corporate culture and take part in whatever summer craziness comes their way.

The road crew left this morning in a rented SUV packed with cold drinks, trip T-shirts and road tunes loaded on the iPod. Today’s stops: Maryland, Virginia and North Carolina.

Let me know what you think of the trip as it unfolds – and what your all-time favorite road trip book or movie is – by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.


ASI Makes Some Noise

Filed under: ASI Shows, ASICentral, Media Coverage, Members, News About ASI, Using Ad Specialties

In an ongoing effort to increase awareness of the ad specialty industry, ASI has stepped up its public relations initiatives. Those efforts really paid off during our recent show in Dallas, where we scored unprecedented TV coverage.

Former first lady Laura Bush – who spoke at the show and during the ASI Women’s Summit – generated a ton of news coverage, including a lengthy feature in The Dallas Morning News and more TV coverage than any other single ASI event to date.

Click here to watch segments from Fox, NBC and CBS. Click here to listen to a KRLD radio clip.

In addition, ASI and Laura Bush received mention on more than 278 online sites and publications, for a total potential circulation of 41 million.

And Promo Man, the new “face” of the industry, piqued the interest of the city’s ABC affiliate, which broadcast from the convention center floor to showcase a number of products. Click here to watch.

Featured suppliers in the segments include Clique Here Inc. (asi/4535) and their scented tees, Limb Gear (asi/67554) with iHoodies, Golden Pacific (asi/55549) and the solar powered briefcase, Cruzin Cooler (asi/47747) and their ride on cooler and Think Geek (asi/91123) with electric guitar shirts.

In each case the important keywords “advertising specialty” received prominent mention.

When’s the last time your company was on TV? Did the mention generate any new business? Let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.