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Thursday
January 18, 2007 Guest Blog: Dressed to Kill…NotFiled under: Guest Blog From Joe Haley, managing editor, Counselor magazine: As the first ASI Show of the 2007 show season gets under way I am still amazed at the way some distributors dress. I just want to walk up to them, shake them and say, “Hey, your hotel room has a mirror. You really need to use it before you head out to the convention center.” Even in this day and age of corporate casual, we need to remember that we are what people perceive us to be. A former colleague of mine never wore a belt, his shirts were often ruffled and his shoes were scuffed and unpolished. So, I told him that whether it’s right or wrong, people will judge him based on his appearance. Same goes for distributors walking the floor. It doesn’t matter if you are a small, startup company, or a Counselor Top 40 firm, if you’re not dressing the part, you’re sending out a message that you don’t care. You don’t care enough to present yourself and your company in the best possible light. |
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