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Thursday
February 25, 2010 Educating San Diego on FOX TVFiled under: ASI Shows, Media Coverage, News About ASI, Using Ad Specialties There’s a noticeable vibe on the show floor here at ASI San Diego, so much so that FOX 5 Click here to watch the video. And click here for photos and info about the products featured on-air, including:
Let me know your favorite products by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Tuesday
February 16, 2010 Educating End-Buyers Through Media: CBS TVFiled under: Media Coverage, Members, News About ASI The media stampede continues, with Orlando’s CBS station featuring five promotional products for Valentine’s Day from ASI member companies.
Click here to watch the video. No matter what the calendar says, you can make every day Valentine’s Day with products like Sexy Water, the Bling Travel Mug, the Romantic Evening Intimacy Kit, a Contrast Color Thong, Chocolate Lips, Tangle Love Keychain, Little Black Book of Sexy Secrets, Sex on the Beach Kit, a Red Heart USB Drive and the Silhouette Girl Flashing Pin. For photos of each product and more purchasing information on ASICentral, click here. I’d love to know what products you enjoyed most, so post a comment or email me here. I’m also on Twitter, LinkedIn and YouTube.
Thursday
February 4, 2010 ASI Hits the Headlines in DallasFiled under: ASI Shows, Media Coverage, News About ASI Our Dallas trade show - which ended Wednesday after attracting 3,300 distributors - was big news in the Lone Star State this week. The Dallas Morning News, a Pulitzer Prize winning paper with a circulation of 368,000, interviewed a number of exhibitors on the show floor and gave a terrific overview of our industry. Read the full story here. FOX4, in a four-minute segment called “Everyone loves freebies!” showcased a number of hot products in its live in-studio shoot. And NBC5 also covered the show. Click here to watch all the clips. We’re happy to report that even during a tough recession, show attendance was off just 3% from last year and up slightly from 2008. Trends show the number of firms attending is about the same as last year, but each firm is bringing slightly fewer people, reflecting downsizing from a soft economy. To read the press release, click here. In addition to education, networking and entertainment, attendees were energized in an interactive keynote presentation by ASI’s senior VP, Dale Denham, who advised attendees on how to build their brand and their business with social networking. In a very lively keynote, which I discuss in another Tim’s Take, Dale cut through the hype and showed people practical ways to benefit from social networking. The two key take-aways every salesperson can benefit from are:
Dale says the three sites distributors should pay attention to are:
Everyone loved Dale’s reference to Twitter as a place for narcissistic stalkers with ADHD, but also loved how valuable it is to salespeople. For more great tips, find Dale on LinkedIn at www.linkedin.com/in/daledenham or on Twitter, at www.twitter.com/daledenham. You can also join him at the New York show May 4-6, where he’ll once again be the keynote speaker and share incredible info on how suppliers and distributors can make money with social networking. Let me know how social networking is helping your business by posting a comment or emailing me here. Of course, I’m also on Twitter, LinkedIn and YouTube.
Monday
January 18, 2010 ASI Pledges $100k to Education InitiativesFiled under: Education, Industry Initiatives, Media Coverage, News About ASI, Research, Using Ad Specialties ASI is seriously committed to education, so it should come as no surprise we’re committing a serious amount of money - $100,000 - to our latest campaign to demonstrate the value of promotional products to end-buyers. Taken together, ASI’s latest broad-based education efforts will encourage buyers to increase their use of advertising specialties in their marketing plans while creating a bigger buzz about the power of promotional products in the national media. We definitely hit the ground running. Check out highlights of the campaign: Media blitz. Aggressively pitching stories to media nationwide, highlighting the reach and effectiveness of promotional items. A recent ASI story about the dramatic increase in sales of hand sanitizers resulted in nearly 100 media mentions nationwide, including spots on CBS Money Watch, Philadelphia Business Today and Live 5 News. ASI Show-related publicity. Increasing pursuit of media coverage of advertising specialties among the five metro areas of the ASI Shows. Florida State Representative Kevin Ambler and Senator Paula Dockery visited the just-completed Orlando show and the Orlando Sentinel wrote an article about it (comments accepted online) and posted ASI TV videos featuring interviews with the politicians on its blog. Orlando’s CBS station, Local 6 News, also provided a sneak-peek of the show. Successful Promotions magazine campaign. ASI’s award-winning editorial team is sending a monthly e-newsletter to 600,000 marketers, filled with case studies and education. A PowerPoint presentation about the positive return-on-investment (ROI) of promo products has already been featured, available to download here. Also, a new Facebook fan page for the magazine will be launched first quarter, providing additional resources and editions of The Joe Show. ASI Marketing Advisory Board. This recently-formed board of business leaders is driving the industry forward by connecting with end-buyers and sharing their feedback and suggestions with the industry. Research. ASI Research published an advertising specialty impressions study in 2009 for distributors to send to their clients and prospects, showing them the high ROI of promotional products. The study will be updated this year. For more details, read the press release by clicking here. Tell me which initiative you think will have the most impact - or what ideas you may have - by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Wednesday
January 6, 2010 Educating Buyers on Bumper Stickers – Orlando Sentinel and ASIFiled under: ASI Shows, Media Coverage, News About ASI How many bumper stickers do you have on your car? And do you think they’ve ever influenced your vote? Two Florida politicians interviewed by Counselor editor Andy Cohen at ASI Show Orlando endorsed the bumper sticker as a key promotional product for their campaigns. The interviews were posted today on an Orlando Sentinel blog. Click here to read the post and watch the two interviews. Rep. Kevin Ambler, who is running for the Florida Senate, told Andy his favorite promotional item is the tried-and-true bumper sticker - which he said his research shows accounts for about three to six votes for a candidate. Andy spoke to Ambler and Sen. Paula Dockery, who is running for governor, and both interviews are posted on the Orlando Sentinel’s business blog along with information on the show. The paper has a circulation of over 206,000 in Central Florida. Let me know what bumper stickers are on your car by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Monday
December 21, 2009 Educating Buyers in Today’s Philadelphia InquirerFiled under: Industry Initiatives, Media Coverage, News About ASI, Using Ad Specialties Monday’s Philadelphia Inquirer featured a story about the growth of hand sanitizers in our industry - educating end-buyers about the value of providing useful advertising specialties to their clients and prospects. To watch the video, “Philadelphia Business Today” (starts automatically), click here. To read the article online, click here. The story centers on how hand sanitizers now rival pens as one of the most popular logoed items. As we reported last week, searches of the key words “hand sanitizers” by promotional products distributors via ESP Online jumped 439% for the period between October 2009 and October 2008. Only searches for pens - which for years have been the best-selling logoed product in the promotional products industry - were higher that period. In addition, searches for sanitizer products of all kinds jumped by triple digits this year. Send the link to my blog (http://www.timandrewsblog.com/) to all your clients and prospects, as an idea for a product they might be interested in for their customers. What’s your hottest product for 2009? Please post a comment or email me here. I’m also on Twitter, LinkedIn and YouTube.
Monday
August 31, 2009 ASI Promotes Industry on MSNBCFiled under: Community, Industry Initiatives, Media Coverage, Members, News About ASI ASI publisher Rich Fairfield made like a TV star last week during a lively appearance on MSNBC’s “Your Business.” The hot topic was the proven value of using ad specialties to market your business at trade shows. As Rich and host J.J. Ramberg Click here to watch the video. They also advised companies to decide what they want to spend and to choose an item that truly reflects their business. Here are the products in the segment:
If you’re a distributor, I urge you to email the video link to your clients, so they can get more ideas for products that can help their marketing campaigns. I’d love to know what must-see products made a difference in your marketing at your last trade show so post a comment now or email me here. |
