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Wednesday
March 3, 2010 When Irish Eyes Are Shining, Promo Products Strike GoldFiled under: Community, Using Ad Specialties
Whether your tastes run to lucky shamrocks or tricked-out pints, there’s a product for you and your clients, along with plenty of ways to launch St. Paddy’s Day advertising campaigns throughout March. Joe “The Joe Show” Haley struck gold at the end of the rainbow with a new video featuring the products. Click here to watch the video and click here for photos and purchasing information. Here are the 7 luckiest promo products: 1. Irish Rubgy Shirt - Great for sports team promotions throughout March. 2. Shamrock Tattoo - Include these in themed mailings to college students. 3. Light-Up Bottle Ring - Partygoers will love getting this fun bonus from their local tavern. 4. Leprechaun Hat - Local restaurant servers and staffers can wear these to greet patrons. 5. Necktie with Shamrocks - The perfect business gift for customers at banks and offices. 6. Irish Pint Glass - A classy pewter emblem adorns this business-gift favorite for executives. 7. Plush Shamrock Toy - Daycare centers would enjoy giving these to children. Let me know what products you’re bringing to the party by posting a comment or emailing me here. And don’t drink too much green beer! I’m also on Twitter, LinkedIn and YouTube.
Friday
February 26, 2010 New Full-Color Catalog Imprinting - VideoFiled under: ASI Shows, Industry Initiatives, News About ASI, Using Ad Specialties “New” is the word of the week here at ASI Show San Diego. New show. New city. And a new full-color imprinting machine, featured for the first time at our catalog booth on the show floor. Click here for my interview with ASI’s Jack Flohr, catalogs marketing director, as we demonstrate how quick and easy it is to imprint full-color logos. Distributors tell us this popular new feature is already ratcheting up their sales. Every catalog you order can be imprinted and personalized with your logo and contact information in full-color any time throughout the year. Catalogs, which are great for either mailing or a leave-behind, are a perfect vehicle for distributors to promote their brand and increase traffic to their website. According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions — and 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product. Let me know how catalogs have boosted your sales by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Friday
February 26, 2010 Tips for Marketing to WomenFiled under: ASI Shows, Using Ad Specialties Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions - to the tune of $7 trillion a year by some estimates. Their favorite products? Ones that serve a dual purpose or support a good cause. Click here for my video with some tips from an education session at the ASI Show San Diego on marketing to women. I also showcased a number of great products I found at the show that women - and many men also - might enjoy, including:
And remember, every ASI Show features a women’s networking event and an education session with Promo Biz coach Rosalie Marcus. Also, register now for our first-ever Women’s Summit May 4 in conjunction with ASI Show New York, with a keynote by celebrity real estate mogul Barbara Corcoran. Which of your products are a hit with women? Let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Thursday
February 25, 2010 Educating San Diego on FOX TVFiled under: ASI Shows, Media Coverage, News About ASI, Using Ad Specialties There’s a noticeable vibe on the show floor here at ASI San Diego, so much so that FOX 5 Click here to watch the video. And click here for photos and info about the products featured on-air, including:
Let me know your favorite products by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Thursday
February 25, 2010 Find Your Way to San Diego – 2 VideosFiled under: ASI Shows, Using Ad Specialties We’re here in California enjoying day two of our very first show in San Diego. More than 5,000 sunshine state distributor firms belong to the ASI network. But guess what? More than half forgo trade shows. What they’re missing is a prime opportunity, especially here at the San Diego Convention Center, where more than 300 exhibitors are ready and eager to do business. ASI TV’s Melinda Ligos interviewed me on the show floor on ways distributors can maximize their trade show experience. Tip of the Day: Spend quality time with suppliers and ask them for 3 best practices for selling their products to your clients. Watch the video: click here. I don’t know about you, but when it comes to getting from point A to point B, I’m “Old School.” Instead of a disembodied computer voice telling me where to go, I prefer checking a map - especially when I’m driving in a new city like San Diego. Luckily, Pop-Up Products (asi/68650) makes handy compact maps that provide a terrific visual snapshot of numerous cities across America. Click here to see my video showing this handy map, which your clients will love and I’m relying on to find my way to tonight’s networking bash at Stingaree Nightclub. If you’re at the show, let me know your favorite part so far by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Wednesday
February 24, 2010 Promo Products on the Charity Auction BlockFiled under: Community, News About ASI, Using Ad Specialties The administrative team at ASI - spearheaded by Carole Seymour - organized a silent auction to benefit the Bucks County chapter of the American Red Cross. Over two days, employees bid on an eclectic array of items furnished by the editorial department, from a glittery Obama T-shirt and turkey fryer to a golf bag and ukulele. The auction raised $1,447, with the highest bid going for the Obama shirt. Personally, I was angling for the ukulele. The auction is one effort among many. Since 2003, ASI has helped raise nearly $2 million in cash and goods for worthy causes. That amount includes $620,000 for the American Red Cross to assist hurricane victims, over $25,000 for the Adopt-A-Family program, five tons of donated items to food banks and homeless shelters, $60,000 to PPEF (an industry education fund), chairman Norman Cohn and his family’s efforts to raise about $1 million for the Juvenile Diabetes Research Foundation (http://www.cohnsisters.com/), and over $64,000 for a food bank I helped establish in my Indiana hometown of Hope. It’s gratifying to know that even when times are tough - perhaps especially when times are tough - we can count on each other to help those in need. What charities are you or your company involved in? Let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Friday
February 5, 2010 Top 10 Sexiest Valentine’s Day Promotional ProductsFiled under: Industry Initiatives, News About ASI, Research, Using Ad Specialties What gifts hit your list on Valentine’s Day? Boxed candy and flowers? This year, think outside the box and check out ASI’s very first list of Top 10 Valentine’s Day Promotional Products. The romantic giveaways and business gifts on the list are sure to start a conversation - or a very interesting evening. There’s no doubt romance is a smokin’ hot market - a search for romantic giveaways in ASI’s database reveals marketers are in mad pursuit of everything from logoed condom packs to chocolate lips to help them launch Valentine’s-themed campaigns. There’s more - much, much more. The top 10 sexiest Valentine’s Day promo products for 2010 are:
For a video featuring some of the products, click here. For photos of each product and for more information about how to purchase, click here. Let me know what themed items you sell the most by posting a comment or emailing me here. Of course, I’m also on Twitter, LinkedIn and YouTube. And have a very happy Valentine’s Day! |
