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Advice From Mentors and Real Business Experiences

Filed under: Education, Industry Initiatives, Using Ad Specialties

Mentors and real-life experiences in business have had important influences on shaping my career and life outside of work. 

They’ve provided chances for me to learn from my mistakes and to also pick up new ideas that have not only motivated me to be more successful, but also my staff, our clients and ASI members.

I’ve tried to capture several of these ideas and have included them in a management book I was approached to co-author recently, titled Establishing a Companywide Vision for Success.

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Ad Specialties on TV in Dallas – Industry Exposure

Filed under: Education, Media Coverage, News About ASI

I think it’s important for our industry to educate buyers about advertising specialties and the unlimited creativity, flexibility and branding power that promotional products provide for marketers.

So I‘d like to share a TV clip from ASI Dallas that aired on Channel 8, demonstrating popular products from suppliers at the show that are great for promotions and advertising.

Watch the video now on the station’s Website – at www.wfaa.com/video/index.html?nvid=216257 – it starts automatically.

Six products were featured from industry suppliers, including:        

  • Seed paper, from Okina/Symphony Seed Papers (asi/74930)
  • WavyWand programmable light stick, from Z Marketing Group (asi/98900)
  • Giant foam hats, from Spirit Industries (asi/88740)
  • Litecubes, from Litefx (asi/67740)
  • Scrolling message tags and digital picture frames, from Smartparts (asi/87805)

We’ve also updated ASICentral to include the clip, at http://asicentral.com/asp/open/AboutASI/pressRoom/tvclip.asp.

Let me know what you think anytime – post now on the blog or email me at [email protected].

Also, stay informed and submit your email address in the window at the top right of the screen called ‘Enter your email for updates’ and you’ll receive a note when there’s a new blog post.


Video of 8 Unique Products to Sell from ASI Dallas

Filed under: News About ASI

I just spent the day on the trade show floor at ASI Dallas and noticed some unique products with interesting characteristics – see them now in my video. Distributors and suppliers were excited about them and they’re items that a variety of your customers will be interested in.

[flashvideo filename=wp-content/uploads/videos/tim_asi_show_dallas_2008_2.flv /]

Products featured are:

  • Custom foliage and cactus terrarium, from MEDF/Custom Concepts (asi/68232)
  • Crayo-Craze Six-Color Crayon Wheel, from Liqui-Mark (asi/67675)
  • Jack-in-the-Box Candy Tin, from Del Rey Gourmet (asi/49120)
  • Plantable CD Mailer, from Symphony Handmade Seed Papers (asi/74930)
  • USB Tangle Hub, from Primeline (asi/79530)
  • BooShirt, made with 70% bamboo, from AddVenture Products (asi/31940)
  • Cell Number Keeper, back-up for your phone’s SIM card, from Magna-Tel (asi/68480)
  • Green Line USB Bamboo Drive, from All-In-One (asi/34256)

I hope the year is off to a great start for you and sales are up. Email me or post now on the blog about other products you’ve seen or anything else on your mind – my email is [email protected].


12 Winners of Membership Contest Share Ideas to Improve Business

Filed under: Education, Media Coverage, Using Ad Specialties

Today we announced the 12 winners of the ‘Why I Love My ASI Membership’ contest, and the stories they shared with us about their business success are ideas that can help you grow your business.

The winners are:
Canyon Outback Leathergoods (asi/43766), New Ulm, MN; Coosa Creek Embroidery Inc. (asi/168315), Blairsville, GA; Elision Technology Inc. (asi/51905), Regina, SK, Canada; Flags Made (asi/54515), Humble, TX; Gener Advertising (asi/203684), Toa Baja, Puerto Rico; Gideon Publications (asi/205405), Bethlehem, PA; Nittany Corp. (asi/726700), Tampa, FL; Paradigm Custom Embroidery (asi/700087), Rogers, MN; Proforma CM Design (asi/300094), Greenville, SC; Prominent Promotions (asi/300856), Brooklyn, NY; TG Promotions (asi/304978), Nashville, TN; and Winning Edge Inc. (asi/97472), Maple Plain, MN.

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Guest Blog: Matthew Cohn and Tim Andrews Promoted

Filed under: Guest Blog, News About ASI

From Norman Cohn, Chairman of ASI:

Hello,

Today I’m excited to share some news with you.

Matthew Cohn is being named vice chairman of the ASI Family of Companies (including responsibility for ASI, The ASI Show and ASI Computer Systems Inc.) and Tim Andrews is being named president of The ASI Show and vice chairman of ASI Computer Systems. Matthew helped us launch the first Show in 1998 and he has been responsible for the strategic direction and vision for the tradeshow business since. His contributions, enthusiasm and innovative ideas have improved the quality of tradeshows for distributors and suppliers throughout the advertising specialty industry. I am very proud of his achievements and dedication to The ASI Show and to the industry. Matthew’s passion, business skills and ability to develop the big picture makes him a natural fit as a strategist to help take the ASI Family of Companies to the next level. Tim and Matthew have worked closely together to solidify and create the highest value membership, best attended tradeshows and valuable tools to help ASI members succeed.

It is only fitting that Tim adds the roles of president of The ASI Show and vice chairman of ASI Computer Systems, Inc. to his position as president and chief executive officer of ASI, particularly as he leads the efforts to provide opportunities for our members to be more successful everyday. Feel free to leave a comment on the blog now, and below is the media release.

Matthew Cohn (left) and Timothy M. Andrews

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Industry Trends from Dusseldorf

Filed under: Education, Media Coverage

I just got back from the PSI Show in Dusseldorf – the largest advertising specialty show in Europe – and I wanted to share some industry trends and new products with you.

Some of these trends we’re already seeing in North America right now and your clients may be asking for some of the new products if they aren’t already.

Suppliers and distributors emphasized eco-friendly products, including Everything Environmental, a company that provides new High Twist pens made from recycled CD cases. Polyconcept showed items powered by water instead of electricity and wooden toys are gaining popularity in the wake of alleged higher lead levels in some products from China.

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Video with 7 New Products From Orlando for Your Customers

Filed under: Education, Media Coverage

New products from ASI Orlando are attracting the attention of buyers and I wanted to share several of them with you to help your marketing take off in the New Year.

[flashvideo image=wp-content/uploads/videos/PosterImages/tim_asishow_orlando_2008_final.jpg  filename=wp-content/uploads/videos/tim_asishow_orlando_2008_final.flv /]

Products featured in the video are:

  • A high-design pen from Senator, asi/86390
  • SportMates folios from Dart Business Accessories, asi/48520
  • Smart Clip with eraser board from Tagmaster, asi/48500
  • Solar-powered pedometer from Ariel Premium Supply, asi/36730
  • Magnetic Write Light message board from Magna-Tel, asi/68480
  • Junior Crank Flashlight from Gold Bond, asi/57653
  • Owl Tote Bag, made with 100% recycled material, from Leed’s, asi/66887

Email me anytime about other interesting new products you’ve found this year, about the Orlando show, or anything else on your mind – my email is [email protected]


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