|
Thursday
January 18, 2007 Live From Orlando – Top Ten Ways to be More Successful – Listen inFiled under: Industry Initiatives, News About ASI ASI Show in Orlando kicked off today – with registered attendance over 4,000 – and for Education Day I provided the keynote address to about 300 distributors and suppliers at the Orlando Convention Center.
I spoke about my “Top Ten Ways to be More Successful” and what I believe are ten vital elements that can help define your success in the advertising specialty business and outside of work. Many of these points could be things you’re doing already and may help spark your thinking about how you can inspire clients and how people view your brand – which is very important.
Thursday
January 18, 2007 Guest Blog: Dressed to Kill…NotFiled under: Guest Blog From Joe Haley, managing editor, Counselor magazine: As the first ASI Show of the 2007 show season gets under way I am still amazed at the way some distributors dress. I just want to walk up to them, shake them and say, “Hey, your hotel room has a mirror. You really need to use it before you head out to the convention center.” Even in this day and age of corporate casual, we need to remember that we are what people perceive us to be. A former colleague of mine never wore a belt, his shirts were often ruffled and his shoes were scuffed and unpolished. So, I told him that whether it’s right or wrong, people will judge him based on his appearance. Same goes for distributors walking the floor. It doesn’t matter if you are a small, startup company, or a Counselor Top 40 firm, if you’re not dressing the part, you’re sending out a message that you don’t care. You don’t care enough to present yourself and your company in the best possible light. |
read more