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Wednesday
March 14, 2007 What a Year | Ad Specialties Top $18.6 Billion in 2006 – Up 4.5%Filed under: Industry Initiatives, News About ASI Wow. This was quite a year for advertising specialties! (And I’m not usually one for hyperbole, or exclamation points, as my staff knows.) ASI just released the results of its annual industry sales analysis, indicating revenues topped $18.6 billion in 2006 – up 4.5 percent from 2005 and a new record. Congratulations to everyone! What this means is that spending on advertising specialties was almost twice as large as Internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising* for the same period, even outpacing the 3.4% growth rate for the United States GDP. Impressive, by any measure. |
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