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Sunday
April 8, 2007 Guest Blog: Navigating the Trade Only Show in the U.K.Filed under: Guest Blog, Industry Initiatives, News About ASI From Dale Denham, senior vice president at ASI: I just returned from attending the launch of another trade show, but this time in the United Kingdom, where it seems that some people think there is an opportunity for a better trade show. The show was held in Coventry and hosted by Trade Only, which positioned the show just a few weeks after the Promota Show – held in Birmingham in mid-February. Upon my arrival, unlike most people who visit the U.K., I opted against public transportation and decided to rent a car. I thought it would be a good refresher to drive on the left side of the road, since the last time I did that was in Australia in 2001. |
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