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Trying to help after Virginia Tech

Filed under: Community, Industry Initiatives, News About ASI, Using Ad Specialties

One of the things I like to talk about is the “drop-everything-and-help” nature of so many companies in the ad specialty industry. Many times, when unexpected events happen, businesses in our industry and the staff working for them pitch in and help people in need.

In the aftermath of last week’s horrific events at Virginia Tech in Blacksburg, Virginia, two ASI members stepped in to contribute what they could.

L. R. Silver, of Silver Star Promotions, a distributor in Sarasota, Florida, received a call from a public relations firm representing the Cook Counseling Center at Virginia Tech. The firm was requesting an order for 5,000 orange pens with maroon caps – the college’s colors.

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