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Monday
February 25, 2008

Free Online Sales Tools and Networking Ready Today

Filed under: News About ASI

Today we launched free marketing resources Websites for you to use to increase leads and improve your business – at www.thenumberthatmatters.com/marketing.

The Websites provide you with more than 20 marketing and sales tools, including a customizable end-buyer sales sheet, lead tracking sheet, end-buyer research, Internet marketing advice, an email version of Successful Promotions magazine to send to clients, and a link to the new ASI Social Network – at www.asinetwork.com.

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Tuesday
February 19, 2008

Advice From Mentors and Real Business Experiences

Filed under: Education, Industry Initiatives, Using Ad Specialties

Mentors and real-life experiences in business have had important influences on shaping my career and life outside of work. 

They’ve provided chances for me to learn from my mistakes and to also pick up new ideas that have not only motivated me to be more successful, but also my staff, our clients and ASI members.

I’ve tried to capture several of these ideas and have included them in a management book I was approached to co-author recently, titled Establishing a Companywide Vision for Success.

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Wednesday
February 13, 2008

Ad Specialties on TV in Dallas – Industry Exposure

Filed under: Education, Media Coverage, News About ASI

I think it’s important for our industry to educate buyers about advertising specialties and the unlimited creativity, flexibility and branding power that promotional products provide for marketers.

So I‘d like to share a TV clip from ASI Dallas that aired on Channel 8, demonstrating popular products from suppliers at the show that are great for promotions and advertising.

Watch the video now on the station’s Website – at www.wfaa.com/video/index.html?nvid=216257 – it starts automatically.

Six products were featured from industry suppliers, including:        

  • Seed paper, from Okina/Symphony Seed Papers (asi/74930)
  • WavyWand programmable light stick, from Z Marketing Group (asi/98900)
  • Giant foam hats, from Spirit Industries (asi/88740)
  • Litecubes, from Litefx (asi/67740)
  • Scrolling message tags and digital picture frames, from Smartparts (asi/87805)

We’ve also updated ASICentral to include the clip, at http://asicentral.com/asp/open/AboutASI/pressRoom/tvclip.asp.

Let me know what you think anytime – post now on the blog or email me at tim.andrews@asicentral.com.

Also, stay informed and submit your email address in the window at the top right of the screen called ‘Enter your email for updates’ and you’ll receive a note when there’s a new blog post.

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Friday
February 8, 2008

Video of 8 Unique Products to Sell from ASI Dallas

Filed under: News About ASI

I just spent the day on the trade show floor at ASI Dallas and noticed some unique products with interesting characteristics – see them now in my video. Distributors and suppliers were excited about them and they’re items that a variety of your customers will be interested in.

[flashvideo filename=wp-content/uploads/videos/tim_asi_show_dallas_2008_2.flv /]

Products featured are:

  • Custom foliage and cactus terrarium, from MEDF/Custom Concepts (asi/68232)
  • Crayo-Craze Six-Color Crayon Wheel, from Liqui-Mark (asi/67675)
  • Jack-in-the-Box Candy Tin, from Del Rey Gourmet (asi/49120)
  • Plantable CD Mailer, from Symphony Handmade Seed Papers (asi/74930)
  • USB Tangle Hub, from Primeline (asi/79530)
  • BooShirt, made with 70% bamboo, from AddVenture Products (asi/31940)
  • Cell Number Keeper, back-up for your phone’s SIM card, from Magna-Tel (asi/68480)
  • Green Line USB Bamboo Drive, from All-In-One (asi/34256)

I hope the year is off to a great start for you and sales are up. Email me or post now on the blog about other products you’ve seen or anything else on your mind – my email is tim.andrews@asicentral.com.