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Monday
September 15, 2008

Video Tips for Your Marketing

Filed under: Education

I’ve heard from ASI members that video is starting to transform how they’re selling advertising specialties and they’re thinking about using videos to increase sales faster.  Some already use them extensively.

We’ve embraced using video at ASI and you can watch several on asicentral.com that provide personal introductions to our staff and demonstrate business-building features of our products.

But, using video was unchartered territory for us and many other businesses not long ago and we’re constantly refining and trying compelling new ways to deliver video that keeps viewers engaged.

In a recent business radio program about using video, I shared some tips that we’ve learned at ASI that you can apply to your videos or ones you’d like to start making.

Tips for producing and using videos that sell:

  • Keep it simple – show the most unique features of a product to keep viewers interested.
  • Make videos brief – several short segments are easier to digest than one lengthy one.
  • Repurpose – post a video on your Website, but also email it to prospects and run it in a loop on a screen in your trade show booth.

I’ve uploaded the video of the radio program and you can click here to watch it for more video tips from me, the hosts and another invited guest.

Let me know your thoughts about the radio program and videos – I’d like to hear your experiences.  Post now on the blog or email me anytime, at tim.andrews@asicentral.com.  For new products from our shows, watch my videos at youtube.com/timasitv. 

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3 Comments

  1. Jake Says:

    Great Blog subject Tim!

    Incidentally, I will be offering a wonderful NEW class in Orlando all about making a video from start to finish.

    Keep an eye out for the class information when the Orlando Education marketing hits.

    Best
    Jake

    Tuesday September 16, 2008
  2. Jack Parry Says:

    Good information! http://www.talkfusion.com/1001663

    I am a distributor and also an Associate for Talk Fusion. Video email with no downloads or attachments. It is absolutely the best way to use video to grow your business.

    Thursday October 9, 2008
  3. Tim Somers Says:

    Some great tips Tim, Video is definitely the next big web thing – however offline marketing and communicating with clients and prospects needs to worked and cultivated. I have been a distributor for 19 years and have been using Send Out Cards for over a year now, and have increased my repeat business as well as new business by putting prospects on the direct mail drip. I am a Send Out Cards distributor as well – it works!

    Tuesday October 28, 2008

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