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Monday
December 8, 2008

Media Agrees That Promo Products Work, Now Grow Your Sales

Filed under: Education, Guest Blog, Industry Initiatives, Media Coverage, Research, Using Ad Specialties

From Scott Fuhr, director of corporate communications at ASI:

There’s been a lot of buzz recently about advertising specialties in the media.  That’s important for you, because the industry continues to receive third-party credibility and that helps you sell more.

Results from the effectiveness of advertising specialties study from ASI have appeared in multiple outlets over the last several weeks, and Newsday in New York also published an article about how companies should continue investing in corporate gift-giving. 

Readers of these stories were likely surprised to learn that:

  • 84 percent of people remember the name of an advertiser on a promotional product they’ve received.
  • Promotional products provide a better value to marketers than TV, radio and other popular advertising.
  • Corporate gift-giving is still in, despite the economically-challenging environment.

Below are links to some of the stories.  I recommend that you forward them to your clients and prospects so that they understand that their message will reach more people when they use promo products. 

If you have ideas for stories for the media, or know reporters who enjoy covering the advertising business or promotional products, email me at sfuhr@asicentral.com.  Watch TV clips of products from ASI Shows, by clicking here.

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