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Wednesday
February 25, 2009 Time to Get Focused on the RecoveryFiled under: Using Ad Specialties
While certainly many of us have been affected by the economic environment, there are many things we can do to help us improve sales – like marketing smarter, networking more, being better informed and asking clients how business has changed so you can understand how to help. I also think we need to get out of negative thinking as a group and be responsible for improving our own psychological outlook. So for a few hours this weekend, I’m hosting a gathering of friends to celebrate my own personal declaration of the end of the recession. Here’s part of my invitation: “So, rather than wait for the economists and their cloudy crystal balls, several of us looked into our glass half-full and saw in tiny print: Recession calls it quits.” Maybe you could host a networking or business social for your clients and friends in your area? You might get some new prospects, learn how you can help your customers be more successful, and maybe get a new order? I’m having snacks and beverages at mine and ordering several promotional products with the logo you see in this post to drive my message home with attendees and to remind them that we need to remain focused. What are you doing to find ways to win in this economy? Tell me what you think anytime – post a comment now or email me at tim.andrews@asicentral.com.
Wednesday
February 25, 2009 Ideas for the Auto Body MarketFiled under: Education, Members, Using Ad Specialties
I’m sure some nearby auto shops could have used a magazine like FenderBender to help me with my car. FenderBender – a trade publication mailed to 55,000 collision repair and auto body shop owners around the U.S. – recently asked me to share the value of promotional advertising with their readers. Click here to check out the article. The new publication, which hits a whopping 85% of the collision repair market, helps shop operators “think outside the blocks” with their marketing, which we all need to do these days. I shared some results from ASI’s latest end-user study, which indicates that over 80% of recipients who receive a promotional product remember the brand on the item. You know those car air fresheners everyone seems to have? I suggested that shops could give one away stamped with a special Website customers can visit for a monthly prize drawing. Business owners get proof of traffic because that item is the only marketing vehicle carrying that Website. Another thought: include a clickable link online so customers can send the contest Website to friends and expand the shop’s referral base.
To find products, shop owners can search their local area for qualified ASI distributors at successfulpromotions.com, hosted by ASI. If you have any other ideas, I’d love to hear them. Post a comment on the blog or email me at tim.andrews@asicentral.com. |
I’m getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing the play-by-play on an hourly basis. 
