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Wednesday
March 18, 2009

Promo Products to Keep us Focused – Video

Filed under: ASI Shows, Education, Members, Using Ad Specialties

During tough times, innovation rules as businesses discover efficient and creative ways to thrive. 

The beauty of our industry is that promoting your business during downturns is cost-effective with promotional products, and now is the time to educate your clients about the high ROI advertising specialties provide.

I mentioned earlier that my friends and I decided to take a break one weekend from the doom and gloom of the recession coverage in the media and I hosted a “Recession Calls it Quits” gathering.  We traded ideas and looked at our glasses as half-full. 

For attendees I ordered – what else? – promotional products, and I wanted to share them with you so you could see what several industry suppliers created to help make the event memorable:

  • Foxyware rhinestone wine glass – Vegas Golf (asi/87605)
  • Lip balm and hand sanitizer – SnugZ (asi/88060)
  • Light-up martini glass, and dollar sign stress ball – Jetline (asi/63344)
  • Box of imprinted chocolates – Chocolate Inn (asi/44900)

And during our recent ASI Show in New York, I found a clever bumper sticker saying “I Refuse to Participate in a Recession,” from Gill Studios (asi/56950). 

Click here to watch the video with the sticker now.

I’ve had numerous conversations with people about what they’re doing to build their business.   Tell me your ideas – post a comment now or email me.  Also, visit YouTube to watch my video of hot products from New York and share it with your clients.

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Wednesday
March 18, 2009

ASICentral Enhances Navigation, Education and Search

Filed under: Education, Industry Initiatives, Member Benefits, News About ASI, Research

One thing that really makes my day is when I visit a website that’s well-designed, easy to navigate, and provides useful information – which is why I’m delighted to announce ASI’s recent upgrade of ASICentral.com. 

The new website is all part of our commitment to provide the best industry education for our members and to also help buyers and prospects understand the power of promotional products – especially now.

It’s now easier than ever to search and find what you need fast, with the new search window powered by Google that’s a piece of cake to find at the top of each page.

The user-friendly design and enhanced content enables suppliers and distributors to find the tools to help them grow their business, and provides more interactive videos and educational articles and webinars from the award-winning Counselor magazine and all of ASI’s six publications.

Here are some more great enhancements:

  • Research:  You can also easily find the ASI advertising specialties impressions study – which you can use to show your clients why they should increase their spending for promotional products with you.
  • Social Networking:  We’ve created a “Social” category in the left navigation bar that takes you to the latest interactive industry blogs and social networks.  Connect today and find peers and let your voice be heard.
  • Green Marketing:  In response to the rapidly growing eco-friendly market, the site now features marketing tips, catalog information and new apparel trends under the “Green” heading.  Find ideas that will increase your sales.

There’s lots more.  Click here to read the full press release.

Let me know your favorite websites by posting a comment on the blog now.

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