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Thursday
September 24, 2009

Two Affordable Products From Vegas

Filed under: ASI Shows, Using Ad Specialties

From Matthew Cohn, vice-chairman of ASI:

Our friends at Marathon Mfg/Prestige Lines (asi/68707) showed off two affordable products at the ASI Holiday & Incentives Expo in Las Vegas that are twists on tried-and-true favorites for your clients:

  • Four-color napkins. Perfect for weddings,corporate events, bat mitzvahs and birthdays. They can be imprinted with almost any image you want, and are a great way to personalize any event you can imagine.
  • Embroidered socks. There are lots of ways to use high-quality socks – any sports team or cheerleading squad will love them. They’re also ideal for parties or sporting events, like a “Sweet 16” or a big game.

Click here to see my video featuring these items. 

Feel free to reach me anytime at mcohn@asicentral.com.

– Matthew

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Thursday
September 24, 2009

Inside Look – ESP Image Improvements

Filed under: Guest Blog, Member Benefits

From Candace Hershey, executive director, ESP Online Information Team:

It’s hard to believe fall is here.  But, rest assured, the ESP Online Information Team here at ASI never stops working to improve not only the data in ESP, but also the quality of our images.

Many of you have provided suggestions to improve the overall quality of product data and that feedback has resulted in countless improvements over the past year. 

The following accomplishments represent just a few of the changes we’ve made:

  • Reduced items without pricing by 21%
  • Reduced items without images by 19%
  • Improved supplier training videos on ASICentral.com
  • Improved pages in ACE (All Catalogs Electronically)

We love feedback and strive for perfection.  We want 100% of products in ESP Online
to have images and prices, so we will continue to work hard to get suppliers to provide accurate pricing and quality images. 

If you run across an image or ACE page in ESP Online that isn’t as impressive as it should be, please tell us.  Email the ASI number and the product number to espupdate@asicentral.com, and we’ll take care of it.

We listen, so keep the comments coming.  I’m confident that if you have ESP Online, you have the best business-building tool in the advertising specialty industry and the best product data and image quality available anywhere, hands-down.  Learn more about ESP Online here.

– Candace