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Wednesday
October 7, 2009

Brave New World of Social Networking – Study Results

Filed under: Community

This year, I jumped on the social network bandwagon in a big way, using LinkedIn, Facebook, YouTube and finally Twitter to share industry news and post pics and videos. IMHO itz GR8.  For the uninitiated, that’s tweet-speak for “In my humble opinion, it’s great.”

So I was fascinated by the results of a recent ASI Research study showing that an increasing number of you are also tweeting, friending and posting on blogs.

Our results show LinkedIn – the online site for professionals – is used by about 54% of distributors and 46% of suppliers, with more than 85% using it for business purposes. 

Facebook – a more casual online site – has the greatest penetration in the industry overall, with 59% of distributors and 62% of suppliers indicating they have a Facebook account.  More than 60% of users say it’s for personal use only.

But, as the study shows, things are always evolving in the online space.  Nearly 90% of respondents feel social networking already is or will become a good way to promote their business.

Read the press release by clicking here.

Let me know your social networking experiences – good and bad – by posting a comment now.  Of course, you can also connect with me on Twitter, LinkedIn and YouTube.

LMK (let me know).

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Wednesday
October 7, 2009

Suppliers can now View all Suppliers’ Products in ESP Online

Filed under: Industry Initiatives, Member Benefits, News About ASI

If you’re a supplier – check this out.  We’ve made some changes to ESP Online and I think you’ll love them:

—  You can now view products (without pricing) from all suppliers in ESP Online, to help you benchmark your offerings versus the competition.  If your product lineup is ahead of the curve, now you know.  If it’s behind, now you know, and you can adjust your marketing accordingly.

—  In addition, you can also view all ASI Supplier Ratings, so you see where you stand among other suppliers in the system.

Take advantage of the new enhancements today and improve your business so you can sell more.

The latest upgrade is being delivered automatically to current users and will be completed over the next several weeks.

To learn more about ESP Online and for a free demo, click here.   To read the press release, click here.  I’d like to hear about your recent experiences with ESP Online, so post a comment or email me here.  I’m also on Twitter and LinkedIn.