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Wednesday
October 7, 2009

Brave New World of Social Networking – Study Results

Filed under: Community

This year, I jumped on the social network bandwagon in a big way, using LinkedIn, Facebook, YouTube and finally Twitter to share industry news and post pics and videos. IMHO itz GR8.  For the uninitiated, that’s tweet-speak for “In my humble opinion, it’s great.”

So I was fascinated by the results of a recent ASI Research study showing that an increasing number of you are also tweeting, friending and posting on blogs.

Our results show LinkedIn – the online site for professionals – is used by about 54% of distributors and 46% of suppliers, with more than 85% using it for business purposes. 

Facebook – a more casual online site – has the greatest penetration in the industry overall, with 59% of distributors and 62% of suppliers indicating they have a Facebook account.  More than 60% of users say it’s for personal use only.

But, as the study shows, things are always evolving in the online space.  Nearly 90% of respondents feel social networking already is or will become a good way to promote their business.

Read the press release by clicking here.

Let me know your social networking experiences – good and bad – by posting a comment now.  Of course, you can also connect with me on Twitter, LinkedIn and YouTube.

LMK (let me know).

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