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Thursday
October 15, 2009 The power of catalogs: new end buyer studyFiled under: News About ASI, Research Want to turn the page on a down market? I’ve got one word for you: “catalogs.” According to an exclusive new end buyer study from ASI, paper catalogs drive 93% of purchasing decisions. Need more? The study also shows that 91% of the time, browsing a paper catalog leads to action — with nearly half those browsers spurred to buy something. The full results of the exclusive study are available by clicking here. The study supports what we’ve been saying all along. Catalogs are not only effective sales tools, but also serve as resources for buyers, who read them and get great ideas while discovering new products and hot trends. The bottom line is catalogs are reliable, grow sales and provide a big bang for your buck. They’re a proven one-stop sales tool that gets clients excited – and shopping. ASI is now rolling out its line-up of 2010 catalogs and I urge you to take a look. Need a reason? How about 4 million of them? That’s the number of people that have seen our catalogs. Let me know your experiences with catalogs by posting a comment now. Of course, you can also connect with me on Twitter, LinkedIn and YouTube. |
