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Thursday
January 14, 2010 Imprint This!Filed under: Industry Initiatives, News About ASI, Using Ad Specialties Every day, hundreds of thousands of harried end-buyers thumb nervously ASI now offers full color imprinting on all catalog publications. This allows distributors to create a strong brand in the marketplace by carrying over the same logo they have on their website and placing it on their catalog covers too. It builds brand awareness and gives distributors a more professional image when they mail or hand their catalogs to clients. Research says catalogs work. According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product. The full results of the exclusive study from ASI are available by clicking here. Adding your full color logo on ASI catalogs is free of charge, with no additional fees. To order online, click here. For more information, contact me, executive director of distributor services, at dbrown@asicentral.com or at 800-546-1350. — Dan Brown 1 CommentLeave a Comment |
I’m glad to finally see a catalog solution with full color imprinting. You’d think that this would have been a standard a long time ago, but hey – I’m just thankful that it’s finally here. Thanks so much, ASI!
Matt Browning
Surge Promotions