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Friday
February 26, 2010 ASI San Diego Launch Exceeds ExpectationsFiled under: ASI Shows, News About ASI I’m very happy to report ASI’s inaugural San Diego show just wrapped up after attracting more than 2,200 distributors, exceeding early projections. Distributors were drawn from about 1,000 firms across the nation and many had great things to say. Stephanie Critchfield, from The Vernon Company, asi/351700, enjoyed visiting with over 300 leading suppliers on the show floor and said, “The proximity for our California reps is terrific. They are so excited to have a California show.” Ross Silverstein, from iPROMOTEu, asi/232119, loved San Diego – and seeing all the hot new products. And Beverly Walter, from Brown & Bigelow, asi/148500, is already planning for next year’s San Diego show: “The show is great. We will definitely do it again!” The show attracted more than 300 exhibitors and opened with more than 500 people attending a full day of 55 educational seminars and workshops (sponsored by Fields Mfg., asi/54100 and MediaTree, asi/70303). Attendees also enjoyed a number of spirited networking opportunities, including one at the fabulous Stingaree club, one of the hottest dance places I’ve been to. Highlights of the three-day show included a standing-room-only keynote by legendary life coach Tony Robbins (pictured), who brought the crowd to its feet with empowering advice on achieving outstanding success through passion, focus and action. Let me know what you thought of the show by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Friday
February 26, 2010 New Full-Color Catalog Imprinting – VideoFiled under: ASI Shows, Industry Initiatives, News About ASI, Using Ad Specialties “New” is the word of the week here at ASI Show San Diego. New show. New city. And a new full-color imprinting machine, featured for the first time at our catalog booth on the show floor. Click here for my interview with ASI’s Jack Flohr, catalogs marketing director, as we demonstrate how quick and easy it is to imprint full-color logos. Distributors tell us this popular new feature is already ratcheting up their sales. Every catalog you order can be imprinted and personalized with your logo and contact information in full-color any time throughout the year. Catalogs, which are great for either mailing or a leave-behind, are a perfect vehicle for distributors to promote their brand and increase traffic to their website. According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions — and 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product. Let me know how catalogs have boosted your sales by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Friday
February 26, 2010 Tips for Marketing to WomenFiled under: ASI Shows, Using Ad Specialties Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions – to the tune of $7 trillion a year by some estimates. Their favorite products? Ones that serve a dual purpose or support a good cause. Click here for my video with some tips from an education session at the ASI Show San Diego on marketing to women. I also showcased a number of great products I found at the show that women – and many men also – might enjoy, including:
And remember, every ASI Show features a women’s networking event and an education session with Promo Biz coach Rosalie Marcus. Also, register now for our first-ever Women’s Summit May 4 in conjunction with ASI Show New York, with a keynote by celebrity real estate mogul Barbara Corcoran. Which of your products are a hit with women? Let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube. |
