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Wednesday
March 24, 2010

Top 10 Giveaways for Earth Day

Filed under: Industry Initiatives, Using Ad Specialties

It’s easy to observe Earth Day, coming up on April 22.  You can use public transportation, car pool, plant trees, participate in community clean-ups and use plenty of eco-friendly promotional products.  

Here at ASI, we’re getting in the spirit with our very first “Top 10 Eco-Friendly Earth Day Giveaways” list – out today.  More companies than ever before are using eco-friendly giveaways to promote their commitment to the environment. 

Editors of Counselor magazine searched for creative giveaways in ESP (our exclusive promo products database) and found marketers snatching up everything from notebooks made of elephant poo to shower timers to paper embedded with wildflower seeds.     

Here’s the list:

1.  Elephant-Poo Notebook – The ultimate recycled item, great for colleges and trade shows. 
2.  Bamboo Dinnerware – Perfect for office picnics, outdoor concert venues and fairs.
3.  Seed Paper Postcard – Ideal for environment-themed mailings and print promotions. 
4.  Shower Timer – Municipalities and utilities can promote water conservation.
5.  Recycled Tires Jar Opener – Auto dealerships and mechanics can give these to customers. 
6.  Pine Tree Seedling – Employees can participate in a tree-planting day at the office campus.
7.  Organic T-shirt – Give one to each Earth Day event organizer and volunteer. 
8.  Compostable Pens – Hotels, banks and shops can use these biodegradable pens.
9.  Nonwoven Bag – Local grocery stores can eliminate plastic and paper.
10.  Hemp-Blend Polo – Companies can use this earth-friendly shirt for summer uniforms.

You might think elephant-poo products are just a clever-sounding marketing gimmick. Think again.  Since the paper uses no trees, it’s perfect for eco-conscious buyers.  Such products continue to pick up steam, including dinnerware made from bamboo, which grows up to four feet a day and is 100% biodegradable!

To see photos of the products and purchasing information for each, and to watch a video with the editor of Counselor magazine featuring the items, visit asicentral.com/earth.

What does your company do to help the environment?  Let me know by posting a comment or emailing me here.  I’m also on Twitter, LinkedIn and YouTube.

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Wednesday
March 24, 2010

Virtual Trade Show Attracts Nearly 1,500

Filed under: ASI Shows, Education

We just completed our first virtual trade show of 2010 this week, and nearly 1,500 attendees visited, did business, went to education sessions, and learned about the new ESP Web and ESP Orders. 

ASI is the only company in the industry to offer distributors and suppliers a way to go to a trade show while drinking your coffee in the office.

You can enjoy an archived version of this week’s show through this Friday, at  www.asicentral.com/vts.  Feel free to forward the link to anyone.  It’s free.

Be sure to join us for our next virtual trade show on Wednesday, April 28 – and there are two more after that one yet this year.  They provide a great way to network online, and I strongly encourage you to attend at least one if you can.  You’ll love it.