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Wednesday
April 20, 2011 Log On and LearnFiled under: ASI Shows, News About ASI The phrase of the day at our most recent Virtual Trade Show was “social media.” Everyone wants to know how to better promote their business using online hawkers like Facebook, Twitter, LinkedIn and YouTube. Hopefully, everyone’s questions were answered at ASI’s social media class during the show, which in itself attracted more than a thousand visitors. All told, there were an average 524 visitors per booth, and visitors stayed an average 63.5 minutes, conducting 723 one-to-one chats and viewing 1,025 documents and 562 webcasts. One participant told us she was thrilled to attend in her PJs and slippers, which is the real beauty of virtual shows. No matter where you are – or how you’re dressed – you can log on and learn, network and sell. If you missed this week’s virtual event, you can access it now on-demand – another great perk. And stay tuned for our next show, scheduled for June 14. As always, it will feature top suppliers, virtual show booths, extensive education, multimedia demos, digital catalogs, online sample requests, and tens of thousands of dollars in prizes. Registration is free. We know the all-day, online events are effective because exhibiting suppliers experience an average 24% increase in ESP searches the day after each show. And, don’t forget – you can attend education classes that are applied to your BASI or MASI certificates right from the show floor. While virtual events won’t replace in-person shows (San Diego is May 18-20) you can’t beat the ease and value. If you were at the show, tell me your experience – and offer any suggestions for improvement – by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Wednesday
April 20, 2011 Pick a Product and Grow SalesFiled under: News About ASI, Using Ad Specialties If Guinness World Records had a category for largest promotional products catalog, ASI would surely have a winner in the 2011 Media File. The 56th annual edition clocks in at 287 pages and is packed with thousands of products from hundreds of suppliers in all price ranges – including 51 new suppliers. It’s got a bit to go before it can compete with the world’s largest book, a 346-page tome that weighs about as much as a Mack truck, but we’re on our way. Media File is so popular, we’ve already pre-sold 75% of all available copies. But there’s still time to order yours. To order online and to see sample pages, click here. For more info, contact Dan Brown, executive director of distributor services, at dbrown@asicentral.com or at 800-546-1392. This year, as an added bonus, we’ve added promotional planning guides and end-buyer case studies that support our catalog research studies, which say over 86% of active distributors think catalogs to be important or even essential for generating sales. The hardcover book contains every product you can imagine, including eco-friendly items and a special wearables section. Our easy-reference calendar makes creating campaigns a snap and you’ll love the price and product indexes since they make it easy to choose products to suit any client’s budget. Media File is the one book to include in your sales arsenal. Display it proudly in your showroom and hand it out to your most favored clients. As for me, now that it’s finally spring, I’m going to get started on breaking the world record for largest tomato plant. I’ve only got to grow one bigger than the one that covered 610 feet at Disney’s Epcot Center. If you think I can do it, let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube. |
