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Congrats to ASI’s Super Sales Team

Filed under: Community, News About ASI

A great sales rep knows there’s more to making a sale than offering a good product at a fair price. Sales is an art, and true practitioners are experts in their chosen field.

We’ve got a staff chock-full of those experts here at ASI. And like most of us, they usually toil day to day, sale to sale, largely unrecognized for the efforts they make on behalf of their clients and this company. But this week, 18 of our super sales reps were recognized as the Magazine Sales Team of the Year during a big, splashy ceremony in New York City.

Min’s, the most trusted publishing source in the consumer and B2B magazine business, selected ASI’s team in the industry’s premier sales awards competition, which honors the most successful and innovative sales professionals in magazine media.

The competition was stiff, to say the least. ASI’s supplier sales team was up against sales teams from big shots like People – and they still walked away winners, scoring along with teams from NextStepU magazine and The Parents Network.   

How’d they win it? By combining financial motivation and friendly competition, listening to clients and delivering incomparable products without discounts. The team – headed by ASI publisher Rich Fairfield – sweetened each deal with unsurpassed personal service that included one-to-one sales consultations and marketing support.

So please join me in congratulating everyone on the team (pictured above) and sharing in their victory.

Winning team members are:  Dan Dienna, Jeannine Garrison, Ed Koehler, Chris Lovell, Barry Melito, Phyllis Mutnick, Jim Padilla, Suzanne Rozick, Mary Sells, Christopher Glowacki, Sean McGuigan, Suzanne Izzo, Krista Taylor, Jason Krenzel, Matt Canamucio, Pamela Vicik-Smith, Gene Rahill, Rich Fairfield, Cindi Mann, Vince Deissroth and Brian White.

That’s not all. At the same time, I’d like to congratulate our marketing team for recently winning a 2011 Communicator Award from the International Academy of Visual Arts for ESP’s “Meet Your Rep” campaign.

And! ASI’s press kit just won a Gold Hermes Award and our Promo Man publicity campaign won a Platinum Hermes Award during a competition hosted by the International Association of Marketing and Communication Professionals.

You can bet we’ll be drinking lots of Champagne this week here at the office.

Let me know what you think makes the difference between good and great by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.


Keep in Constant Contact

Filed under: Member Benefits, News About ASI

ASI is always on the lookout for new ways to help members become more effective marketing machines. This week, we announced a new benefit that will help companies do just that.

Constant Contact Inc., a trusted marketing adviser to more than 450,000 small organizations, will supply even more ammunition to companies looking for the best ways to get out their message.

The company, launched in 1998, supplies leading email marketing, online survey and event marketing tools – supported by expert personal coaching and support – to help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys. The goal is to connect and establish meaningful dialogue with customers.

With Constant Contact, even small companies have access to the latest industry information and education to help them learn email marketing and online survey best practices. Plus, they benefit from Constant Contact’s high email deliverability rates.

The company’s online marketing tools include:

  • Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results and reviewing new list members.
  • Social Media Marketing for turning fans, friends and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business.
  • Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars and events.
  • Online Survey for gathering feedback that helps meet customer needs, generate new ideas and help grow a business or organization.


ASI distributor members can learn more about Constant Contact and sign up for a free 60-day trial by clicking here. Members can get a special 20% discount when prepaying for six months and 25% off for 12 months. In addition, Constant Contact offers free personalized coaching/support and an impressive online Learning Center to help members build successful marketing campaigns.

If you need any more info contact Karyn Coates, ASI’s director of member benefits, at kcoates@asicentral.com or 215-953-3312.

Let me know what you think of our latest benefit by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.