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Tuesday
July 12, 2011

Get Your Motor Runnin’

Filed under: ASICentral, Community, News About ASI

Perhaps the greatest road trip book ever written is Jack Kerouac’s 1957 On the Road. Followed in no particular order by Travels with Charley by John Steinbeck and Blue Highways by William Least-Heat Moon.

And whether you’d vote for Thelma and Louise, Easy Rider or even The Wizard of Oz as greatest road trip movie of all time, I think you’d agree all these books and movies share a common love of the open road and a thirst for adventure. Those same themes will be thoroughly explored over the next week or so during Counselor’s 3,000 mile 2011 Summer Road Tour.

Three Counselor editors are trucking cross-country on a mission to visit as many companies on the magazine’s upcoming Best Places to Work List as possible. You can follow every pit stop and diner drop by clicking here for tweets, blog posts, videos, photos and stories from the road.

You can also follow Andy Cohen, Melinda Ligos and Joe Haley (the Tin Man, Lion and Scarecrow?) via a live map tracking their stops at more than a dozen industry companies across the country. Their mission is to discover why they’re great places to work, find out what makes a winning corporate culture and take part in whatever summer craziness comes their way.

The road crew left this morning in a rented SUV packed with cold drinks, trip T-shirts and road tunes loaded on the iPod. Today’s stops: Maryland, Virginia and North Carolina.

Let me know what you think of the trip as it unfolds – and what your all-time favorite road trip book or movie is – by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.

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Thursday
July 7, 2011

Celebrating a New Catalog

Filed under: News About ASI, Using Ad Specialties

Launching a new catalog like the 2011 Spectrum Celebration is a really big deal. We forged ahead for two key reasons: because it provides distributors with a catalog featuring the newest products from top suppliers, and it helps them boost sales during the all-important second half of the selling year.  

As Dan Brown, our executive director of distributor services puts it, “Clients are always looking for what’s new and now, distributors have the answer.”

To view sample pages of Spectrum Celebration and to order online, click here. For more information, contact Dan at dbrown@asicentral.com or at 800-546-1350. 

Spectrum Celebration is available in this brand new summer/fall edition with a special “select” section featuring the top-rated suppliers everyone wants. But jump on it now before it’s too late. Guaranteed circulation is 200,000 and we’ve already received pre-orders totaling nearly 41,000 copies.

The catalog contains over 200 products from over 50 suppliers, in all price ranges, and of course comes with full-color imprinting for distributor logos on the front cover. Other features include:

  • Customer favorite section
  • Money-saving coupons
  • Self-mailer size that also fits easily into a 6” x 9” envelope
  • Free digital version, including a customizable version on LogoMall websites
  • Free shipping

If you have any suggestions or comments, post a comment or e-mail me here. I’m also on Twitter, LinkedIn and YouTube.

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Wednesday
July 6, 2011

2012 Keynotes Announced

Filed under: ASI Shows, Community, News About ASI

Can you imagine gaining exclusive access to some of the greatest business thinkers and social commentators of our time – for free? Look no further than ASI’s 2012 lineup of keynote speakers.

We spent months surveying the industry and researching new programs to offer next year, and I have every confidence this unprecedented lineup will score, especially since it’s a unique balance of education, motivation, information and debate.

The ASI team that plans our shows has really put together an incredibly powerful set of keynotes, activities and entertainment at shows in Orlando, Dallas, San Diego, New York and Chicago. Dan O’Halloran, our executive VP of distributor services, tells me several Top 40 distributors have already committed to bringing 700+ salespeople to ASI Orlando alone. Expect full details soon.

The list of scheduled programs includes:

  • Bill O’Reilly and James Carville: The Fox News journalist and well-known political commentator will square off in an electrifying “No Spin Zone” debate on the nation’s most important issues at ASI Orlando on Wednesday, January 18. Plan to ask this powerhouse team questions on current issues plaguing the country – just days before the 2012 Iowa caucuses. (Co-sponsored by Pepco Poms, asi/77280, and Showdown Displays, asi/87188). ASI members, please register now for free.
  • Twitter co-founder Biz Stone will share how his vision of expansive, real-time information networking turned Twitter into one of the most influential social media outlets in the world and how using this New Landscape for Communicating and Doing Business will take your business to new levels. Join him at ASI Dallas on Friday, February 3. ASI members, please register now for free.
  • Michael J. Fox, Emmy-winning actor and Parkinson’s disease activist, will talk about overcoming life-threatening obstacles and how to become a happier and more satisfied person, during Always Looking Up: The Adventures of an Incurable Optimist, on Wednesday, April 4, at ASI San Diego. ASI members, please register now for free.
  • Facebook’s Randi Zuckerberg, named one of the top “Digital Power Players,” will give us the inside scoop on How the Web Is Changing the Way We Live, Vote, Organize and Work, during a free program on Thursday, May 10, at ASI New York. ASI members, please register now for free.
  • Tony Robbins, the world’s leading authority on leadership and negotiation, will keep everyone on top of their game during an all-day sales boot camp at ASI Chicago on Tuesday, July 17. (Co-sponsored by Fields Mfg., asi/54100, and Showdown Displays, asi/87188). ASI members, please register now for free. (People typically pay $500 or more for a Tony Robbins seminar.)

In addition to education and inspiration, The ASI Shows feature world-class entertainment for ASI members:

  • Disney’s Animal Kingdom welcomes ASI for a private party during ASI Orlando on Tuesday, January 17. Featuring exclusive access to amazing rides, Disney characters, games, restaurants and fun music, ASI supplier and distributor members will experience Disney like never before. ASI distributor/decorator members, order your free ticket today. ($120 value).
  • The House of Blues will be the host to the 2012 ASI Dallas Gala Celebration on Thursday, February 2. From a showcase of amazing memorabilia and unique pieces of art to live music, a great dinner buffet and open bar, this evening of fun is sure to be a crowd pleaser. ASI distributor/decorator members, order your free ticket today. ($100 value).
  • Belo Nightclub is home to the 2012 ASI San Diego Gala Celebration taking place Tuesday, April 3. Featuring an ultra-chic atmosphere, this San Diego hot spot will roll out the red carpet for a glamorous night of dancing, networking, eating and relaxation. ASI distributor/decorator members, order your free ticket today. ($120 value).
  • Cipriani 42nd Street in the heart of Manhattan will be the location of the prestigious 2012 Counselor Awards on Wednesday, May 9, during ASI New York. (The Counselor Awards is an invitation-only event.)

Online registration is now open for the five 2012 ASI Shows, including Orlando (Jan. 16-18), Dallas (Feb. 1-3), San Diego (April 2-4), New York (May 8-10) and Chicago (July 17-19). Visit www.asishow.com for complete details on The ASI Show and to make your hotel reservations. Discounted hotel rates are available through the official ASI Show housing bureau, Travel Planners.

Each ASI Show features a three-day schedule, with a full day of ASI Education and two exhibit days. ASI distributor and decorator members receive free admission and qualify for a free hotel room. Call 877-ASI-SHOW with any questions.

To learn more about exhibiting or sponsorship opportunities, please contact Karen DiTomasso, VP of sales, at kditomasso@asicentral.com.

Let me know what you think of our line-up – and if you have any suggestions or comments post a comment or e-mail me here. I’m also on Twitter, LinkedIn and YouTube.

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