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$1 Million in Data Protection and Texas Trivia at ASI Dallas

Filed under: ASI Shows, Industry Initiatives, Member Benefits, News About ASI

I’m excited to post from the Lone Star State and ASI Show Dallas, the largest ad specialty industry event in the Southwest.  More than 550 leading suppliers are here and thousands of hot products.

Did you know the name “Texas” actually comes from an Indian word meaning friends?  So, it’s no surprise how much networking there is at the show and especially during today’s 70 free education sessions.

Here in longhorn country, everything is big, which makes it the perfect place to announce ASI’s investment of over $1 million to protect industry data – information you rely on every day to run your business.  

Check out the full details in the press release here.

What it comes down to is this:  If there’s a natural disaster or other emergency, ASI has acted to help ensure that our products — including ESP Online and over 10,000 LogoMall Websites — will be operating.  We’re providing the most up-time to give you more time for selling, especially in this challenging economic environment.

This major investment, which supplements our already extensive system, includes upgrades to disaster prevention and recovery systems at our headquarters (including valves in the room that automatically distribute extinguishing gases if a fire is detected) and has established a remote information backup facility 800 miles away. 

The remote location depends on a different portion of the nation’s power grid and source, and is located alongside backup systems for Fortune 500 companies and some of the world’s largest financial services firms.  Even if a regional power grid crashes, we can respond quickly by activating this facility.

How’s that for peace of mind?  Read the full press release here

If you have any other Texas-sized ideas, I’d love to hear them.  Post a comment on the blog now or email me anytime at tim.andrews@asicentral.com.

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Enhancing LogoMall with More Customization

Filed under: ASI Shows, Industry Initiatives, Members, News About ASI, Using Ad Specialties

One resolution I haven’t had any trouble keeping is helping industry companies become stronger and more streamlined throughout 2009 and ASI is delivering. 

That’s why I’m excited to announce the redesign of ASIsecure, the tool that allows users of LogoMall, PromoShop or ASISupplier web sites to customize, design and manage their online presence.  It’ll be available in coming weeks, at a time when LogoMall continues to grow.  In fact, last year alone, the LogoMall network received over 8.4 million visitors.

The new ASIsecure design manager now provides distributors and suppliers with a time-saving way to update their site’s design and content, including featured products, and to pick up client order requests and traffic reports in one place. Users can also export orders, leads and catalog inquiries in batches to an electronic file to eliminate double entry and streamline order processes. 

Also, LogoMall customers who use ProfitMaker will have the ability to export shopping cart orders directly into ProfitMaker, allowing for a more seamless ordering system.  ProfitMaker, from ASI Computer Systems Inc., is advanced business software that provides electronic links between distributors and suppliers.

If you’re not a web designer you’ll also be happy to learn that ASIsecure doesn’t require you to know HTML coding, and comes with all the support, video tutorials and tips you need to create a more visually exciting online presence – one that clients are sure to notice.

All of these features will provide distributors and suppliers with more time to hone in on selling. 

Click here to learn more about ASIsecure and let me know what you think by posting a comment now or emailing me at tim.andrews@asicentral.com.

Also, check out the earlier posts for four videos of unique products from ASI Orlando, and visit my YouTube channel for more product videos and ideas for your clients from our shows.

If only sticking to the rest of my resolutions was this easy!

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New Order Management System a Hit, Orlando Fashion Show

Filed under: ASI Shows, Education, Industry Initiatives, Using Ad Specialties

People have been responding to news of our multimillion-dollar initiative to create a seamless order management system for the industry, so I wanted to make sure that everyone has an opportunity to learn more about this.

The new system, announced at the ASI Show in Orlando, links distributors, suppliers and industry service providers across ASI’s full product suite and is designed to make you more efficient and save time and money in 2009.  

Click here for the press release with more benefits of the initiative.

Designed based on continuing industry feedback, our effort has been under way for about a year, and in the test phase distributors placed over $10 million in orders with suppliers.  So far, the results have been phenomenal and have provided consistent order structure, content integrity and order delivery.  To learn more, check out the media release here.

Additional elements of the initiative that we demonstrated in Orlando include:

  • ESP Online:  The CenterStage presentation creator now allows end-buyers to order directly from a client presentation, and integrates with the industry standard purchase order.  Also, PromoCafé is a new application that allows the 32,000 users of ESP Online to communicate about orders and a variety of topics using chat rooms and instant messaging. 
  • ProfitMaker:  The 1,000 distributor firms that use ProfitMaker can now pull products and pricing directly from ESP Online into ProfitMaker.  There is also a new method that allows purchase orders to be sent by distributors and accepted into the supplier’s system electronically without rekeying information, making the order process faster and less error-prone.   ProfitMaker also integrates directly with the inventory and order management systems of top apparel suppliers, including SanMar, Alpha Shirt Company, Ash City, Bodek and Rhodes and Broder.   
  • ASI Secure:  LogoMall customers can export their end-buyer orders, leads and catalog requests into ProfitMaker via ASI Secure.  ASI Secure is the system that helps the 10,000 subscribers to LogoMall easily customize their website copy, add products and track site statistics (including number of visitors and page views.)  

The initiative is projected to include the launch of additional key components throughout 2009 and into 2010. 

Also, click here to see the latest trends in corporate and casual apparel for your clients in coverage of our Fashion Show in Orlando.  There are many featured styles from leading apparel companies, including Dunbrooke, Global Traders and Suppliers Inc., Hanes/Outer Banks, Perry Ellis International, Charles River Apparel and Reebok. 

I also have a video from Orlando featuring products you can sell to your clients, including pens made from recycled currency and denim, a knit fleece jacket/sweater, a mini video camcorder, and more.  Click here to watch.

As always, I welcome your input anytime.  Post a comment now or email me at tim.andrews@asicentral.com.  


ASI Show Orlando Posts Strong Attendance | Video

Filed under: ASI Shows, Industry Initiatives, News About ASI

This has been a strong show, with preliminary attendance of about 5,200, equivalent to last year, from more than 2,000 distributor firms.  

Click here to watch a video wrap-up that also features a new notebook made from elephant poo from Spector & Co.  No joke.

In addition to education, networking and entertainment, attendees were energized by a two-hour business and personal coaching session by Tony Robbins, who has worked with the most successful entertainment, sports and business and political leaders in the world. 

The 1,200-seat auditorium was packed and much of the session was spent with distributors and suppliers on their feet interacting with each other and Tony Robbins, as he explained how to capture market share, grow your business and flourish in challenging personal and business times.

There’s no way someone didn’t leave the two hours with Tony Robbins without having a positive outlook on their business and their life as we enter 2009.  Check out the crowd with him in this photo.

Jeanne Slack, of JS Promotions, said this:  “The best gift ASI could have given the industry was Tony Robbins.  I noticed a big change in people’s attitudes today as opposed to yesterday’s show – shifting from being focused on a weak fourth quarter to how strong they can perform in 2009.”

Click here for the full press release on our attendance. 

We also broke news today about a time-saving integration for ProfitMaker that pulls products and pricing information directly from ESP Online right into ProfitMaker.  Distributors and suppliers got a chance to road test this integration, along with a new look and feel for the program.

Click here for the full press release on the new and improved ProfitMaker.

Last night, we enjoyed two really exciting events: the ASI Fashion Show, featuring the season’s hottest new looks in casual wear, and the ASI Show Gala Celebration at Universal Studios. In a word, the thrill rides, food and entertainment were outrageous. I met a number of real characters – and not all of them were in costume! I am really sorry this show has come to an end. But we’re geared up and ready for Dallas in February.

Click here for our fashion show photos.

As we leave Orlando, I’m sure many of us will be putting into action the advice given today by business guru Tony Robbins, who inspired us to command peak performance from ourselves and our employees.

As always, I welcome your input. Post a comment on the blog now or email me at tim.andrews@asicentral.com.

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Fashion Show Photos, New Products Videos, ProfitMaker Integrates with ESP

Filed under: ASI Shows, Industry Initiatives, News About ASI, Using Ad Specialties

All good things must come to a close and today is the final day for ASI Show Orlando.  What an incredible three days we’ve had previewing the best the industry has to offer and getting charged up for selling this year.

Last night, we enjoyed two really exciting events: the ASI Fashion Show, featuring the season’s hottest new looks in casual wear, and the ASI Show Gala Celebration at Universal Studios. In a word, the thrill rides, food and entertainment were outrageous. I met a number of real characters – and not all of them were in costume!  

Click here for Sunday’s Fashion Show photos.


Also, click here watch my video of unique promotional products from the show floor, including:

  • Pens made from recycled currency and denim, from Shepenco, asi/86850
  • Knit fleece jacket, with fleece inside and a sweater outside, from Charles River Apparel, asi/44620
  • Mini video camcorder, from Hirsch Gift, asi/61005

I also stopped by Norwood’s booth for more new products for your clients, and click here for a video of some new wine accessories and a solar-powered rotating globe.  And, at Leed’s, the supplier of the year, I discovered a new line of heavy-duty, highly colorful Scripto pens – watch here.

In breaking news, ASI announced that ProfitMaker, a business management system offered by ASI Computer, now provides integration with ESP Online.  The integration electronically links suppliers and distributors and streamlines order flow.

The new time-saving features allow distributors who use ProfitMaker to access ESP Online’s product images and pricing information and to import the information directly into ProfitMaker.  These features are available at no additional cost for ProfitMaker users who are ESP Online subscribers, and a low-cost subscription is available for ProfitMaker users without ESP Online.  

Click here for the full press release with many more new features.

Post a comment on the blog now or email me at tim.andrews@asicentral.com.

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ESP Upgrade and Photos From Distributor Choice Awards

Filed under: ASI Shows, Industry Initiatives, News About ASI

It’s Day 2 of the ASI Show Orlando, featuring non-stop activities and opportunities for distributors and suppliers to network with each other, learn more so they can sell more and position themselves for 2009.

In breaking news, we announced an upgrade to ESP Online that allows suppliers and distributors to network online with peers and communicate more rapidly with customers.

Highlights of the upgrade include:

  • New end-buyer ordering, with an interactive CenterStageTM presentation that allows a customer to place an order for the products shown in the presentation. 
  • PromoCafe, which allows the 32,000 users of ESP Online to communicate with other members of the ESP Online community instantly via chat rooms and instant messages. At launch, this creates the largest online presence of distributors in the world.

For the full press release with many more new features, click here.

The show continued into the night with the Counselor Distributor Choice Awards, which is like the Viewers Choice Awards for our industry. 

Competition for these awards is intense, since balloting from among the 22,000 distributor firms in the ASI network represents what the industry really thinks of suppliers in individual categories.  Also, the nominations lead to the ultimate prize, the Supplier of the Year, which is Leed’s.

Click here for photos and to see the list of winners.

Post a comment now or email me anytime at tim.andrews@asicentral.com.

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ASI Show Orlando | New Order Management System

Filed under: ASI Shows, Industry Initiatives, News About ASI

It’s hard to beat kicking off the New Year amid 70-degree weather at the ASI Show Orlando, taking place today through Monday at the Orange County Convention Center.

The show’s buzzing with news we’ve a new multimillion-dollar initiative to create a seamless order management system linking distributors, suppliers and industry service providers across ASI’s full product suite – a system designed to save you time and money.  

Designed based on continuing industry feedback, our effort has been under way for about a year, and in the test phase distributors placed over $10 million in orders with suppliers.  So far, the results have been phenomenal and have provided consistent order structure, content integrity and order delivery.  

Click here for the full press release with more benefits of the initiative.

Tonight I’m heading to Hard Rock Live at Universal Studios for the Counselor Distributor Choice Awards, which recognizes the industry’s top-performing ASI suppliers and names the Supplier of the Year.  Check back on the blog for a link to the photos and exclusive list of winners.

As always, I welcome your input.  Post a comment on the blog or email me at tim.andrews@asicentral.com.

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