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Thursday
April 10, 2008 New 2009 event – Fall Holiday Expo in VegasFiled under: News About ASI Today we announced the fall 2009 launch of the ASI Holiday Expo, the industry’s first and only national show focused on products for the important fall and holiday selling seasons. The ASI Holiday Expo will be limited to no more than 400 booths, and suppliers invited to exhibit will be required to have four or more stars in the ASI Supplier Rating System or be nominated by distributors.
Friday
March 28, 2008 Personalization, Technology, Ideas for Higher ROIFiled under: News About ASI Recently editors at ONE magazine – published by industry marketing services company WorkflowOne – spotlighted promotional products and the serious return on investment they’re providing for clients. They also asked me why advertising specialties are becoming so popular all around, and I believe several elements are driving our industry’s success: • Technology. We’re all serving clients better and faster than ever. • Tangible return-on-investment. Marketers can include a promotional product in a direct mail campaign that says “click on this Website to receive your free hat” and the results can be tracked immediately. How many people requested hats? How many sales did you get from those who requested hats? • Personalization. A growing trend – technology now allows us to record a personalized message that plays when someone opens a bag. That’s interaction with a brand that few advertising mediums can match and it’s hard for end-users to put them down. For some additional thoughts and business tips, click here to read the article. Tell me what you’re seeing in the market – post a comment now or email me anytime at tim.andrews@asicentral.com. Also, stay informed and submit your email in the window called ‘Enter your email for updates’ at the top right of the screen and you’ll get a note when my next post is live.
Friday
March 14, 2008 Counselor Gets Second Neal Award in a RowFiled under: News About ASI
Today in New York City, ASI’s editorial team was named winner of a Neal Award for outstanding journalism for the 2007 ‘State of the Industry’ issue of Counselor magazine. This is the highest editorial honor bestowed on a business-to-business publication. It is given by the trade association in publishing, American Business Media. We are among 35 winners, selected from 100 finalists and 1,050 entries. This year’s award is our second consecutive Neal. We were honored last year for our Counselor series on family businesses.
Monday
February 25, 2008 Free Online Sales Tools and Networking Ready TodayFiled under: News About ASI Today we launched free marketing resources Websites for you to use to increase leads and improve your business – at www.thenumberthatmatters.com/marketing. The Websites provide you with more than 20 marketing and sales tools, including a customizable end-buyer sales sheet, lead tracking sheet, end-buyer research, Internet marketing advice, an email version of Successful Promotions magazine to send to clients, and a link to the new ASI Social Network – at www.asinetwork.com.
Wednesday
February 13, 2008 Ad Specialties on TV in Dallas – Industry ExposureFiled under: Education, Media Coverage, News About ASI I think it’s important for our industry to educate buyers about advertising specialties and the unlimited creativity, flexibility and branding power that promotional products provide for marketers. So I‘d like to share a TV clip from ASI Dallas that aired on Channel 8, demonstrating popular products from suppliers at the show that are great for promotions and advertising.
Watch the video now on the station’s Website – at www.wfaa.com/video/index.html?nvid=216257 – it starts automatically. Six products were featured from industry suppliers, including:
We’ve also updated ASICentral to include the clip, at http://asicentral.com/asp/open/AboutASI/pressRoom/tvclip.asp. Let me know what you think anytime – post now on the blog or email me at tim.andrews@asicentral.com. Also, stay informed and submit your email address in the window at the top right of the screen called ‘Enter your email for updates’ and you’ll receive a note when there’s a new blog post.
Friday
February 8, 2008 Video of 8 Unique Products to Sell from ASI DallasFiled under: News About ASI I just spent the day on the trade show floor at ASI Dallas and noticed some unique products with interesting characteristics – see them now in my video. Distributors and suppliers were excited about them and they’re items that a variety of your customers will be interested in. [flashvideo filename=wp-content/uploads/videos/tim_asi_show_dallas_2008_2.flv /] Products featured are:
I hope the year is off to a great start for you and sales are up. Email me or post now on the blog about other products you’ve seen or anything else on your mind – my email is tim.andrews@asicentral.com.
Tuesday
January 22, 2008 Guest Blog: Matthew Cohn and Tim Andrews PromotedFiled under: Guest Blog, News About ASI From Norman Cohn, Chairman of ASI: Hello, Today I’m excited to share some news with you. Matthew Cohn is being named vice chairman of the ASI Family of Companies (including responsibility for ASI, The ASI Show and ASI Computer Systems Inc.) and Tim Andrews is being named president of The ASI Show and vice chairman of ASI Computer Systems. Matthew helped us launch the first Show in 1998 and he has been responsible for the strategic direction and vision for the tradeshow business since. His contributions, enthusiasm and innovative ideas have improved the quality of tradeshows for distributors and suppliers throughout the advertising specialty industry. I am very proud of his achievements and dedication to The ASI Show and to the industry. Matthew’s passion, business skills and ability to develop the big picture makes him a natural fit as a strategist to help take the ASI Family of Companies to the next level. Tim and Matthew have worked closely together to solidify and create the highest value membership, best attended tradeshows and valuable tools to help ASI members succeed. It is only fitting that Tim adds the roles of president of The ASI Show and vice chairman of ASI Computer Systems, Inc. to his position as president and chief executive officer of ASI, particularly as he leads the efforts to provide opportunities for our members to be more successful everyday. Feel free to leave a comment on the blog now, and below is the media release.
Matthew Cohn (left) and Timothy M. Andrews |
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