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Grow Sales with Event Planner, Educational Videos, Standard Purchase Orders in ESP Upgrade

Filed under: News About ASI, Using Ad Specialties

A new upgrade to ESP Online is out today and it will grow your sales and improve your business – hands down.

This is the best version of ESP Online yet and we’re making it easier for distributors to advise clients about their special events and to sell more products for events with our new Event Planner tool in ESP.

The Event Planner allows distributors to find the right products for clients who plan events, such as golf outings, in the growing events market. It features educational videos with program tips and ideas provided by editorial experts at ASI magazines, and is based on a popular monthly feature in Advantages™ magazine – the leading publication written for the industry salesperson. It also has three price tiers for each event to meet the budget of every customer.

In addition to the Event Planner, there are four more features that will improve your business and impress your clients:

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New Contest – Chance for a Free ASI Membership and $250

Filed under: Members, News About ASI

Today we launched a new contest – ‘Why I Love My ASI Membership.’

Twelve current ASI members will be selected at random from qualified entries to receive one free year of ASI basic membership, and a $250 American Express gift card – good as cash.

Winners will also be featured in Counselor magazine and on a special Website, at www.TheNumberThatMatters.com.

The contest came about when ASI members told us in a recent survey that, without a doubt, they love their ASI membership because it helps them do more business. The survey proves that ASI has the number that matters in the advertising specialty industry – your ASI membership number.

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ASI Show Philly Moves to New York City

Filed under: Members, News About ASI

We just announced that the ASI Show! in Philadelphia is moving to New York City.

I’m excited about this because I worked in New York City on and off for more than 16 years and I know that the energy of New York will provide one of the most dynamic trade shows ever for the industry.

In addition to the show floor, there will be great places to eat, network, socialize, and do business.

Show dates – same as originally scheduled for Philadelphia – and other information is in the following media release from Matthew Cohn, president of ASI Show!. Also visit www.asishow.com>.

Email me anytime, at tim.andrews@asicentral.com.

Regards,

TA

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Guest Blog: Hot Products From Seminar Tour in Canada

Filed under: Education, News About ASI, Using Ad Specialties

ASI Canada Kicks Off Fall Seminar Tour – Canadian Suppliers Present New
Products to Distributors

Last week was an exciting time for ASI Canada! I spent the week along with Fred Oesen, Vice President of ASI Canada (former founder of Team Task Force) and Jay Ostrow, Director of ASI Canada Sales, transversing the beautiful Canadian countryside, talking to ASI Canada members at the Fall Supplier Seminars.

ASI Canada in Winnipeg

Alex Morin, from Debco Bag, presents a new exclusive offering of Christmas bags.

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Guest Blog: New Stitches Roadshow – More Growth Ideas

Filed under: Members, News About ASI

I just received the below internal e-mail from Matthew Cohn, president of ASI Show!, and wanted to pass it along to you.

We’re very excited internally about this announcement, and also by our integration between Stitches magazine and our colleagues at ASI Show!

I think the Stitches Roadshow, in three cities in 2008, will be a great way to bring the power of the magazine alive for readers and advertisers. I’d love to know your reaction to our plans. Please post here, or send your e-mail to me at tim.andrews@asicentral.com.

Best regards,

TA

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ASI Acquires TEAM Task Force, Canada – More Sales for Firms – Listen to Conference Call

Filed under: Industry Initiatives, Members, News About ASI, Using Ad Specialties

Leslie, Fred and I hosted an industry conference call about ASI Canada on Wednesday, Sept. 5.

Distributors, suppliers and decorators in Canada have been asking me for more ways to connect and do more business, and U.S. customers have expressed an interest in doing more business with companies in Canada. I believe that there are also many untapped opportunities in Canada for U.S.-based suppliers and distributors and ASI intends to help companies discover those.

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Social What? Watch Video About Social Networking to Grow Business

Filed under: Education, News About ASI, Using Ad Specialties

Distributors, suppliers and decorators have been asking me about the concept of social networking and what it means for them.

Social networking allows us to bring our customers, peers and colleagues together online to share ideas, feedback and thoughts openly – like with Webinars, chat rooms, blogs and other online forums.

People can visit a series of social networking sites, which can all come together to comprise what essentially is a virtual, online community in cyberspace. People stop at and visit their sites whenever they want, stay as long as they like, and come and go as they please.

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