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Chicago Action|Counselor Awards Winners and Watch Video for “Green” Products to Sell

Filed under: Education, News About ASI, Using Ad Specialties

I wanted to share with you some of the new “green” products that are environmentally-friendly and a trend that is providing more selling opportunities for suppliers and distributors in the advertising specialty industry this year.

[flashvideo filename=wp-content/uploads/videos/timchicagoshow2007final.flv /]

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Suppliers can Update Product and Pricing Information for Buyers

Filed under: Members, News About ASI

Suppliers tell me that they appreciate all the work ASI does entering all of their product information and pricing from their catalogs, marketing materials and websites into ESP Online and LogoMall websites for distributors.

But many have asked me for the ability to update pricing themselves or to tweak the product descriptions as needed.

So today we’re launching a new easy-to-use database tool that enables ASI suppliers to easily update their product and pricing information in ESP Online.

The new feature complements ASI’s large staff of editors, who will continue to enter the vast majority of information for the 750,000 products in ESP Online. In addition to their work, suppliers will be able to review and edit product information and pricing, ensuring their information is as current as possible.

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Save Big with Shopping Program for Office Supplies

Filed under: Members, News About ASI

ASI members have been telling me that one of the largest expenses they have is for office supplies.

So today I’m excited to announce a personalized savings program, providing average savings of 30% off commercial list prices on more than 10,000 office supplies from OfficeMax – including business furniture and equipment.

I’m particularly proud because ASI members who sign up for the program will work directly with an OfficeMax representative to receive personal pricing for a list of up to 50 of their most frequently purchased items, allowing them to save even more off the average retail discount. ASI members can use the substantial savings to invest in more advertising, marketing and staff resources to grow sales and will have more time for selling by being able to shop anytime from almost anywhere.

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Guest Blog: Going Direct From China?

Filed under: Guest Blog, Members, News About ASI

From Dale Denham, senior vice president for ASI:

My first visit to China. Now I can go direct, but why?

For over 15 years I’ve heard how going direct is the biggest threat to our industry and I finally decided to see for myself why everyone is so afraid of distributors buying direct from China.

And now I’m scared. But not of what going direct does to do our industry, but why this fear continues after all these years and with so many smart people. Don’t get me wrong, going direct is a threat, but it is overrated based on my recent experience traveling.

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Guest Blog: Tim Andrews Promoted to President and CEO

Filed under: Guest Blog, News About ASI

From Norman Cohn, Chairman of ASI:

It is with great pleasure that I announce today that Timothy M. Andrews has been promoted from President of ASI to President and Chief Executive Officer (CEO) of ASI. You can see a copy of the full release below.

Tim joined ASI as its President in 2003 and, since that time, we have seen how he has successfully developed and shaped the strategic direction for the company.

Tim has been largely responsible for leading the overall growth of the Advertising Specialty Institute during his four years as President, and this promotion to Chief Executive Officer is a continuation of the confidence we have in his abilities and a well-deserved honor.

Since joining the company, Tim has enhanced ASI’s membership services, not only introducing many valuable new member benefits, but also significantly improving the quality of service ASI members receive. Two significant accomplishments include the development and launch of ESP Online and the implementation of ASI’s new business management platform, combining dozens of databases and software systems into one platform.

The innovative ideas that Tim provides, the expertise he demonstrates when making strategic business decisions, and his passion for leading by example, are all admirable qualities and skills. ASI is proud of all that Tim has accomplished in the last four years, and we look forward to even greater success in the future with Tim’s increased responsibilities as President and CEO.

Sincerely,

Norman Cohn

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Five Snappy and Smart Products from Philly Show – Watch Video

Filed under: Education, News About ASI, Using Ad Specialties

I’m back from another great ASI Show!, and I wanted to share with you some of the great new products and trends that we’re seeing in the ad specialty industry this year. You can see them in my video from the show floor – click here to watch. Environmentally-friendly products, hi-tech items and personalized imprinted items are coming together to form the latest mix of ad specialties that will get the attention of your clients and will help you sell more and grow your business and theirs.

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Trying to help after Virginia Tech

Filed under: Community, Industry Initiatives, News About ASI, Using Ad Specialties

One of the things I like to talk about is the “drop-everything-and-help” nature of so many companies in the ad specialty industry. Many times, when unexpected events happen, businesses in our industry and the staff working for them pitch in and help people in need.

In the aftermath of last week’s horrific events at Virginia Tech in Blacksburg, Virginia, two ASI members stepped in to contribute what they could.

L. R. Silver, of Silver Star Promotions, a distributor in Sarasota, Florida, received a call from a public relations firm representing the Cook Counseling Center at Virginia Tech. The firm was requesting an order for 5,000 orange pens with maroon caps – the college’s colors.

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