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Monday
November 24, 2008

PowerPoint of Ad Specialties Study (With Video) for Your Use

Filed under: Education, Research

Readers have been asking me for a presentation with the results of the advertising specialties effectiveness study from ASI that they can use for training their sales staff. 

The PowerPoint presentation that introduced the study at the ASI Power Summit is now available online, and it includes 12 videos of objections you may receive from end-buyers and how to overcome them.

Here’s what to do:

  • Click here.   If a box opens asking you to either open, save, or cancel, select open to view it immediately.
  • Use your keyboard’s right-arrow key to advance the slides, and when you get to the pages that have videos, wait a few seconds and then they’ll play automatically.
  • If the videos don’t play, click here for a second version, which includes links to the videos themselves that you can click on.  Select save to download it, and then open it from your desktop.  If you have problems, email me at tim.andrews@asicentral.com and we’ll send you the presentation.

Key findings from the study include:

  • 84% of people remember advertisers on products they receive.
  • 42% of respondents had a more favorable impression of an advertiser after receiving the item.
  • Nearly one quarter, or 24%, said they are more likely to do business with the advertiser on the items they receive.

You can download a PDF copy of the study at asicentral.com/study (reproduce it anywhere, but credit Advertising Specialty Institute as the source).  An exclusive ASI Education webinar is also available anytime online by clicking here, and at ASI Show in Orlando we’ll be providing more results of the study to sales reps who register for the exclusive Million-Dollar Sales Summit. 

Also, click here for the  press release announcing the results of the study, and I encourage you to forward it to your local press, customers and prospects.  

Tell me what you think anytime – post a comment now on the blog or email me at tim.andrews@asicentral.com. 

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Monday
November 10, 2008

New Study Reveals Value of Ad Specialties – From ASI Power Summit

Filed under: Education, Industry Initiatives, News About ASI, Research, Using Ad Specialties

The second ASI Power Summit – a meeting of nearly 200 top leaders from our industry is underway and it’s already proving to be interactive and provocative in its first full day.

Last night we heard from Jack Teague – this year’s Counselor Person of the Year and pictured right – in an exclusive on-stage interview during the opening dinner.  He shared his views and concerns about the industry, including:

  • The need for more suppliers to become certified in safety and compliance.  Right now, about 50% aren’t certified, which is important in an industry where 60-70% of products are imported from overseas.
  • We collectively agree that the industry is large, but then how do we continue to improve upon value so that we’re not selling to the same clients over and over? 
  • The fourth quarter will be challenging for us, and market share has been a little soft for us now.  But, this is a soft spot in the economy, and we go through the best of times and worst of times.

Also, in a special session today we released exclusive results from ASI’s new advertising specialties effectiveness study that compares the amount of impressions for various advertising specialties against other forms of advertising – beneficial information for distributors to use to educate end-buyers and to encourage them to invest in ad specialties.

In the study, ASI found that:

  • 84% of people remember advertisers on products they receive.
  • 42% of respondents had a MORE favorable impression of an advertiser after receiving the item.
  • Nearly one quarter, or 24%, said they are MORE likely to do business with the advertiser on the items they receive.

You can learn more findings from this research in the study, located at asicentral.com/study, or in the press release, posted at asicentral.com/pressroom, and I encourage you to forward the links to your customers and prospects.   

Watch the blog for more information and useful business advice and tips from the sessions over the next couple days of the ASI Power Summit. 

Tell me what you think anytime – post now on the blog or email me at tim.andrews@asicentral.com.  Visit youtube.com/timasitv for products from our trade shows.

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