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Advice From Mentors and Real Business Experiences

Filed under: Education, Industry Initiatives, Using Ad Specialties

Mentors and real-life experiences in business have had important influences on shaping my career and life outside of work. 

They’ve provided chances for me to learn from my mistakes and to also pick up new ideas that have not only motivated me to be more successful, but also my staff, our clients and ASI members.

I’ve tried to capture several of these ideas and have included them in a management book I was approached to co-author recently, titled Establishing a Companywide Vision for Success.

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12 Winners of Membership Contest Share Ideas to Improve Business

Filed under: Education, Media Coverage, Using Ad Specialties

Today we announced the 12 winners of the ‘Why I Love My ASI Membership’ contest, and the stories they shared with us about their business success are ideas that can help you grow your business.

The winners are:
Canyon Outback Leathergoods (asi/43766), New Ulm, MN; Coosa Creek Embroidery Inc. (asi/168315), Blairsville, GA; Elision Technology Inc. (asi/51905), Regina, SK, Canada; Flags Made (asi/54515), Humble, TX; Gener Advertising (asi/203684), Toa Baja, Puerto Rico; Gideon Publications (asi/205405), Bethlehem, PA; Nittany Corp. (asi/726700), Tampa, FL; Paradigm Custom Embroidery (asi/700087), Rogers, MN; Proforma CM Design (asi/300094), Greenville, SC; Prominent Promotions (asi/300856), Brooklyn, NY; TG Promotions (asi/304978), Nashville, TN; and Winning Edge Inc. (asi/97472), Maple Plain, MN.

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Grow Sales with Event Planner, Educational Videos, Standard Purchase Orders in ESP Upgrade

Filed under: News About ASI, Using Ad Specialties

A new upgrade to ESP Online is out today and it will grow your sales and improve your business – hands down.

This is the best version of ESP Online yet and we’re making it easier for distributors to advise clients about their special events and to sell more products for events with our new Event Planner tool in ESP.

The Event Planner allows distributors to find the right products for clients who plan events, such as golf outings, in the growing events market. It features educational videos with program tips and ideas provided by editorial experts at ASI magazines, and is based on a popular monthly feature in Advantages™ magazine – the leading publication written for the industry salesperson. It also has three price tiers for each event to meet the budget of every customer.

In addition to the Event Planner, there are four more features that will improve your business and impress your clients:

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Guest Blog: Use Video to Reach Customers, Watch Joe Show

Filed under: Education, Guest Blog, Members, Using Ad Specialties

From Joe Haley, Managing Editor at ASI:

It was bound to happen. Sooner or later we knew it would; the popularity of ASI TV and shows like The Joe Show have taken the online nation by storm. And, in the process have created copycats. Major media outlets with online presences like CNN, MSNBC and CBS, to name a few, have started to include video reports and features on their sites.

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Guest Blog: Hot Products From Seminar Tour in Canada

Filed under: Education, News About ASI, Using Ad Specialties

ASI Canada Kicks Off Fall Seminar Tour – Canadian Suppliers Present New
Products to Distributors

Last week was an exciting time for ASI Canada! I spent the week along with Fred Oesen, Vice President of ASI Canada (former founder of Team Task Force) and Jay Ostrow, Director of ASI Canada Sales, transversing the beautiful Canadian countryside, talking to ASI Canada members at the Fall Supplier Seminars.

ASI Canada in Winnipeg

Alex Morin, from Debco Bag, presents a new exclusive offering of Christmas bags.

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ASI Acquires TEAM Task Force, Canada – More Sales for Firms – Listen to Conference Call

Filed under: Industry Initiatives, Members, News About ASI, Using Ad Specialties

Leslie, Fred and I hosted an industry conference call about ASI Canada on Wednesday, Sept. 5.

Distributors, suppliers and decorators in Canada have been asking me for more ways to connect and do more business, and U.S. customers have expressed an interest in doing more business with companies in Canada. I believe that there are also many untapped opportunities in Canada for U.S.-based suppliers and distributors and ASI intends to help companies discover those.

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Social What? Watch Video About Social Networking to Grow Business

Filed under: Education, News About ASI, Using Ad Specialties

Distributors, suppliers and decorators have been asking me about the concept of social networking and what it means for them.

Social networking allows us to bring our customers, peers and colleagues together online to share ideas, feedback and thoughts openly – like with Webinars, chat rooms, blogs and other online forums.

People can visit a series of social networking sites, which can all come together to comprise what essentially is a virtual, online community in cyberspace. People stop at and visit their sites whenever they want, stay as long as they like, and come and go as they please.

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