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Wednesday
February 9, 2011 Better Navigation of Tricky ComplianceFiled under: Guest Blog, Member Benefits, News About ASI We all know how challenging it is to navigate through ever-changing product-safety compliance regulations. With escalating concern for product safety and compliance in our industry, there couldn’t be a better time to announce that ASI – in conjunction with our Safety and Legislative Advisory Board – has selected Intertek as its exclusive partner for product quality and safety solutions. And, ASI has negotiated a preferential rate for members to save 20% on all services related to safety testing and compliance. Just this week, the U.S. Consumer Product Safety Commission (CPSC) extended the enforcement date for testing of lead content in children’s products to December 31. That means U.S manufacturers will be required to have CPSC-approved third-party certification for children’s items to prove that products they produce or import contain no more than the allowable limit of lead. So even though there’s more time to meet that one requirement, federal restrictions governing manufacturers and importers will change once again in August. We gave a lot of thought to this issue and worked closely with the ASI Safety and Legislative Advisory Board before selecting Intertek, the accredited world leader in testing, auditing, inspection and certification of consumer goods across all product lines. How will Intertek benefit your company? By helping you answer questions like the ones below:
Click here to get more information on how Intertek can work with your company for product testing and to sign up for Intertek’s consumer newsletter. To read our press release, click here. And if you have any further questions, please email me at kcoates@asicentral.com.
– Karyn Coates, ASI’s director of member benefits
Thursday
February 3, 2011 Super Bowl Means Super BucksFiled under: Industry Initiatives, Members, News About ASI No matter who wins the Super Bowl, it’s clear one industry will emerge a winner no matter who takes home the fancy rings: the ad specialty industry. We spoke to a number of companies that are working overtime to produce everything from official Super Bowl jackets and fan-favorite foam fingers to title towels and T-shirts. We were so impressed with the massive output, we put out a press release detailing who’s doing what. It’s all part of ASI’s ongoing effort to publicize our industry to end-buyers. Click here to check out recent press coverage and to read some of our many press releases. The bottom line when it comes to major sporting events is that a big game means big bucks for promotional products companies. Jim Silver of Pittsburgh, PA-based Precision Screen Printing (asi/603946) says his company will produce 25,000 to 35,000 T-shirts by devoting two presses and 14 people over a 36-hour period. Another company in Steelers territory, All Pro Embroidery, produced about 40,000 T-shirts leading up to the game and expects to print 20,000 more if their team wins. More than 2,000 jackets are expected to be ordered online immediately following the big game. “Craftsman-style Super Bowl jackets, our most popular item, are decorated on-demand and shipped within 48 hours directly to the fan,” said Matt Gray, chief operating officer of Dunbrooke Apparel Corp. (asi/50930), a leading supplier of NFL jackets under its licensing agreement with Reebok and the National Football League. “We bring in 12-hour nightshift crews to man the 250 embroidery-machine heads and begin the process the minute the final game whistle blows.” Dallas, TX-based Purple Giraffe (asi/80086) is operating 16 hours a day to produce packaged T-shirts in the shapes of footballs, postcards and DVD cases, as well as to put Super Bowl T-shirts into Pepsi bottles. “We’ll make enough money to pay owner and general manager Jerry Jones for signage rights to the new Cowboys Stadium,” joked manager Robbie Weinberg. “Just kidding, Jerry.” In a nod to the record-breaking cold snap in Dallas, Purple Giraffe is also selling quite a few iBEANi’s (beanie caps with built-in iPod speakers). They even scored Martellus Bennett, tight end for the Dallas Cowboys, pictured above, to pitch them. In addition, sports-related products provided by ASI member companies include watches from Fossil (asi/55145), a cooler shaped like a helmet from America Zebra Line (asi/35745), a helmet snack server (chips stay in the top and dip goes in the facemask) from LarLu Display-Tec (asi/66390), and oversized, logoed cowboy hats from Spirit Industries (asi/88740). “It’s great for our industry,” said Joe Durand, senior VP of LarLu (asi/66390), an officially licensed provider of the Green Bay Packers’ Titletown Towel and the Pittsburgh Steelers Terrible Towel for Super Bowl XLV. McArthur Towel & Sports, a LarLu company, has produced the renowned yellow towels fans have waved at Pittsburgh Steelers games for the last 14 years. Recently, the company was also licensed to bring back a new version of the Green Bay Packers Title Towel. “The towel is a tremendous sponsor product with excellent visibility at sporting events,” Durand told us. McArthur will work around the clock to produce the Super Bowl XLV Trophy Towels that will be used during the on-field celebration. Let me know if your company jumped into the game by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Friday
January 28, 2011 Showcasing Award-Winning OriginalityFiled under: ASI Shows, Members The ingenuity of product design never fails to amaze me, but I’m particularly impressed by the clever designs companies in our industry employ that really set them apart. From our show floor in Orlando, I sampled some of the products highlighted during the Counselor Distributor Choice Awards. Talk about creative! Click here to watch a Tim’s Take video featuring products from this year’s winning companies, including: Hit Promotional Products (asi/61125), Supplier of the Year:
iClick (asi/62124), winner of the USB Drives category:
Ariel Premium Supply (asi/36730), winner of the Stress Reliever category:
Leeds (asi/66887), a 7-category winner:
For the full list of most-valued ASI suppliers in 54 product categories (as determined by ASI Supplier Performance Ratings and distributor votes) and to view photos from the awards ceremony, click here. Did you see a really cool product in Orlando? Let me know by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Tuesday
January 25, 2011 Orlando Attendance Soars 38% to New RecordFiled under: ASI Shows, Community, Education, Members, News About ASI The doors are closed and the results are in. The ASI Show Orlando posted record-breaking attendance of more than 6,110 distributors, up 38% from last year and up 5% from the prior record. What a show! It’s clear we’re charging into 2011 pumped up by big attendance numbers and a re-energized industry. It’s also clear that ASI Orlando has developed into the leading East Coast show in January, drawing from distributors across the country. And the number of suppliers exhibiting this year is up nearly 10%, which reflects their recognition of the power of ASI Shows across the board. Suppliers tell us Orlando was one of the busiest industry shows in recent memory. We think you’ll agree that pushing the dates a few weeks later in January made a world of difference, allowing everyone time to calm down after the excitement of the holiday season. Equally as important is the economic up tick we reported today in PromoGram. There’s no doubt the industry is finally in rebound. Throughout the show – from a record-breaking Education Day through the Counselor Distributor Choice Awards, the Gala Celebration and the Michael J. Fox keynote – the feedback we’ve received has been enormously satisfying. Jason Grindall, from Graphco Line (asi/57956) said, “We saw more distributors here at ASI Orlando during the first day alone than we did during the entire PPAI show. We’re leaving with quality leads and have spent time with many wonderful people.” Mary Ellen Nichols, from supplier Bodek & Rhodes (asi/40788), loved the incredible volume of distributors and quality attendees while David Regan, from The Vernon Group (asi/351700) called the show “a great way to start the year.” We had a blast last night along with 1,700 others who attended an exclusive networking Gala Celebration at the Wizarding World of Harry Potter at Universal Studios. Les Kania, from Imprinted Specialty Products (asi/23070), put it perfectly: “This is the way to go to an amusement park. The bars are open, the lines are short and the food is good. It’s a terrific evening.” Click here for full video coverage of ASI Show Orlando. Click here for pics of our fashion show. And don’t forget to register today for the ASI Show in Dallas, Wednesday, February 16-Friday, February 18, and the ASI Show in New York, Tuesday, March 22-Wednesday, March 24, at www.asishow.com. Let me know your thoughts on Orlando by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Tuesday
January 25, 2011 Let the Rebound BeginFiled under: ASI Shows, News About ASI We announced some great news for the industry at our show in Orlando this week: According to an ASI study, the ad specialty industry began its recovery in earnest in 2010, increasing by 9.1% over 2009 to $17 billion. Click here for a Tim’s Take video with more details on this awesome news, which we broke first in PromoGram. In the video, I also discuss our record-breaking attendance on Education Day, which attracted over 2,000 people to more than 60 education sessions, sponsored by Fields Manufacturing (asi/54100). This year, 95% of ASI’s sessions are brand new. It’s been a terrific day in Orlando. We started off early this morning with a wonderful keynote by actor and activist Michael J. Fox, who addressed nearly 2,000 people. He was exactly as you’d expect – funny and forthright. “The script of your life is not written yet,” he said, stressing his fight with Parkinson’s disease has been an opportunity to help others. “Life is about choices and the only choice I don’t have is about Parkinson’s. Everything else is up to me.” As cheeky as he was playing Alex P. Keaton on “Family Ties,” Fox told the audience about moving to Hollywood to pursue his acting dreams and living in an apartment so small he washed dishes in the shower. His big break happened in 1982, when the producers of “Family Ties” called. “I didn’t have a phone, so I closed the deal on a pay phone outside a chicken joint,” Fox said. When he was 29, and starring in another hit sitcom, “Spin City,” he was broadsided. “One day there was a tremor in my pinky finger,” he said. “Later a doctor sat me down and told me I had Parkinson’s. I didn’t want to believe it.” Refusing to give up, Fox devoted himself to finding a cure for Parkinson’s disease, raising the hopes and quality of life of those who suffer from the disorder. To date, the Michael J. Fox Foundation has raised more than $225 million for Parkinson’s research. “Answers aren’t going to fall from the sky,” Fox told ASI’s audience. “We have to reach up for them.” Who’s inspired you? Let me know who and how by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Tuesday
January 25, 2011 Twisting for a Good CauseFiled under: ASI Shows, Community, Media Coverage, News About ASI I haven’t danced the twist in at least 30 years, but Monday night I happily joined nearly 2,000 other hearty souls in an attempt to break a Guinness World Record for twisting. The “Peppermint Twist-off” took place at our ASI Show in Orlando and it was a hoot. The twist-off was for a good cause – and made for great TV. The NBC affiliate in Orlando, WESH, ran a segment on our efforts and WKMG, the CBS affiliate, promoted it on their broadcast Monday morning. Joey Dee – nattily decked out in a brilliant red suit and shoes – led the crowd in twisting to his No. 1 hit, “Peppermint Twist.” Dressed adorably in classic ’60s “poodle” garb were Sydney and Mackenzie Cohn, the daughters of ASI Vice-Chairman Matthew Cohn. The girls, who were diagnosed with juvenile diabetes at age 7, co-chaired the twist-off to help raise money for the Juvenile Diabetes Research Foundation International. So far, Sydney and Mackenzie, now 11 and 9, have raised over a million dollars for the foundation. Monday, they helped raised a few thousand more. It’s remarkable how much they’ve accomplished at such a young age, especially in the face of such a sobering disease. No one knows why their immune systems went haywire and started attacking their pancreases, keeping their bodies from making insulin. Now, they live each day trying to balance their blood sugars with small machines attached to their bodies, constant blood tests, counting carbs, and insulin injections or infusions, all while trying to be regular kids. Monday, they were exactly that. Click here to watch a video of the girls discussing the twist-off and if you can, please make a donation to the Juvenile Diabetes Research Foundation International. Click here to watch a video of the twist-off. We won’t know if we broke the record until Guinness officials get back to us. But that’s really not as important as the effort everyone made to come together for a good cause – while having an awful lot of crazy fun. If you were at the twist-off, please let me know how you did by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.
Monday
January 24, 2011 ASI’s Grade A Day for EducationFiled under: ASI Shows, Community, Education, Member Benefits, Members, News About ASI We just enjoyed a milestone day in ASI’s education program. Monday, we “pinned” the first graduates of the Advertising Specialty Institute Certification Program and awarded them their certifications in a ceremony at The ASI Show in Orlando. The certifications represent the industry equivalent of a bachelor’s or master’s degree. I was very proud to join ASI Chairman Norman Cohn, Vice-Chairman Matthew Cohn and Corporate Vice President Stephanie Cohn Schaeffer in getting my pin and certificate. To date, 29 industry pros have received either a Master of Advertising Specialty Information (MASI) or Bachelor of Advertising Specialty Information (BASI) certificate. We launched this program to provide members with the skills they need to out-think, out-perform and out-service the competition. And we couldn’t be happier so many members are seizing the opportunity to set themselves apart through quality education. So far, 3,327 industry professionals have registered for classes needed to obtain an ASI certification. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at ASI trade shows, making ASI the largest educator in the $17 billion ad specialty industry. We take education very seriously: Each year, ASI commits $1.3 million to educate its members. The following are now certified: Master of Advertising Specialty Information
And the following ASI employees: Ron Ball, Chris Lovell and Mary Sells. Bachelor of Advertising Specialty Information
And the following ASI employees: Nick DiNicola, Heather DiPrato, Jim Padilla and Pamela Vicik-Smith. The Advertising Specialty Institute Certification Program is the industry’s only free certification program, created on a user-friendly digital platform. All courses are tracked automatically via a digital campus, so participants can easily access their transcripts and remaining course requirements. Register here to get started taking your on-demand courses today. If you’ve taken any education courses toward your certificate, let me know how you’re doing by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube. |
