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Thursday
March 8, 2007 Ad Specialties on MSNBC | Better Industry ExposureFiled under: Education, Industry Initiatives, Media Coverage, News About ASI, Using Ad Specialties In last October’s Counselor magazine I wrote about how I’m often contacted by distributors and suppliers who are frustrated that our industry doesn’t get more media coverage to educate reporters and end-buyers about using advertising specialties.
Friday
February 16, 2007 ASI is Upgrading Business SystemsFiled under: News About ASI We’ve been working on upgrading our business systems at ASI so we can better serve you, and today we’re starting to use our new system. I’m proud of what we’ve accomplished and thousands of hours of planning and hard work have been invested by many ASI employees to make this happen. But what does it mean for you? This upgraded system will allow us to provide you with timely and accurate membership information, access to more tools to answer your questions about your ASI account, and have the ability to more quickly provide products and services to you. It will also produce a redesigned and easier-to-understand invoice.
Tuesday
February 13, 2007 Show Buzz From Dallas with Video | Where’s 2007 Heading?Filed under: News About ASI
Coming off of the heels of record-breaking attendance in Orlando, last week’s Dallas show had its own share of buzz, with ASI Show president Matthew Cohn telling me late Friday that more than 3,700 distributors attended – up 12% from last year and a new Dallas Show record. See and hear more about this show in an amateur video I made from the ASI booth. On Education Day alone, nearly 800 people attended a variety of seminars, sessions and trainings. That’s a great sign, because we’re all better off when distributors spend time learning about the industry, how to service clients, and ways to make their businesses more productive and more profitable.
Monday
January 22, 2007 From Dusseldorf to Orlando, Colin Powell to Bold FashionsFiled under: News About ASI Who said there are too many shows? It’s been quite a year so far. Since the beginning of January, I’ve been on the road practically 100% of the time at shows and visiting with ASI distributors and suppliers. I always love hearing about people’s businesses and learning all I can about what challenges they face and how ASI might be able to help. I don’t want to go on and on, but I thought I would highlight some of the recent shows I have attended and share my views, observations, opinions and general information.
Thursday
January 18, 2007 Live From Orlando – Top Ten Ways to be More Successful – Listen inFiled under: Industry Initiatives, News About ASI ASI Show in Orlando kicked off today – with registered attendance over 4,000 – and for Education Day I provided the keynote address to about 300 distributors and suppliers at the Orlando Convention Center.
I spoke about my “Top Ten Ways to be More Successful” and what I believe are ten vital elements that can help define your success in the advertising specialty business and outside of work. Many of these points could be things you’re doing already and may help spark your thinking about how you can inspire clients and how people view your brand – which is very important.
Thursday
January 18, 2007 Guest Blog: Dressed to Kill…NotFiled under: Guest Blog From Joe Haley, managing editor, Counselor magazine: As the first ASI Show of the 2007 show season gets under way I am still amazed at the way some distributors dress. I just want to walk up to them, shake them and say, “Hey, your hotel room has a mirror. You really need to use it before you head out to the convention center.” Even in this day and age of corporate casual, we need to remember that we are what people perceive us to be. A former colleague of mine never wore a belt, his shirts were often ruffled and his shoes were scuffed and unpolished. So, I told him that whether it’s right or wrong, people will judge him based on his appearance. Same goes for distributors walking the floor. It doesn’t matter if you are a small, startup company, or a Counselor Top 40 firm, if you’re not dressing the part, you’re sending out a message that you don’t care. You don’t care enough to present yourself and your company in the best possible light.
Monday
January 15, 2007 The Loss of a ColleagueFiled under: News About ASI It is with deep sadness that I share news of the passing of Joan Viers, a 26-year employee of ASI and a trusted, engaging colleague.
Joan, married to ASI senior credit specialist, Mel Viers, worked in our purchasing and facilities department and she managed much of the printing of our marketing materials and of our magazines – as well as the acquisition of furniture and other supplies. But no brief job description can capture the energy and enthusiasm that Joan brought to her job and we will all miss the sound of her voice yelling down the hall in response to a question, or coming around to make sure that she’s got someone’s needs exactly understood so everyone will be happy. In lieu of flowers, donations to the American Red Cross would be appreciated by her family and can be sent to: American Red Cross, Lower Bucks County Chapter, 1909 New Rodgers Road, Levittown, PA, 19056. Our hearts go out to her family and friends during this week of mourning. -TA |
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