{"id":111,"date":"2009-03-03T12:36:54","date_gmt":"2009-03-03T17:36:54","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/2009\/03\/03\/top-5-reasons-to-advertise-with-catalogs-during-a-recession\/"},"modified":"2009-03-03T12:36:54","modified_gmt":"2009-03-03T17:36:54","slug":"top-5-reasons-to-advertise-with-catalogs-during-a-recession","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2009\/03\/03\/top-5-reasons-to-advertise-with-catalogs-during-a-recession\/","title":{"rendered":"Top 5 Reasons to Advertise With Catalogs During a Recession"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/timandrewsblog-asicentral.com\/timblog\/wp-content\/uploads\/images\/Dan_OHalloran_Blog.jpg\" class=\"right\" \/>While we&#8217;re acknowledging the economic challenges of today, we&#8217;re not burrowing our heads in the sand.\u00a0 Instead, we&#8217;re leading the way to aggressively help distributors find opportunities for success.\u00a0\u00a0<\/p>\n<p>And yes, catalogs are key, especially during a recession. \u00a0In fact, research suggests that companies that market themselves more during a recession increase value and sales immediately, and up to three years <em>beyond<\/em> the end of the recession.\u00a0<\/p>\n<p>Catalogs provide a great way to market yourself, and here are five additional reasons why you should consider using catalogs to gain serious market share right now:<\/p>\n<p><strong>Top 5 Reasons to Advertise With Catalogs During a Recession:<\/strong><\/p>\n<p><strong>5.\u00a0 Wise investment.\u00a0 <\/strong>Research from <em>Harvard Business Review<\/em> shows that for every dollar a business reduces its advertising by in a downturn, it will need to spend <em>three<\/em> dollars after the recession to recapture the original market share.<\/p>\n<p><strong>4. \u00a0Smart.\u00a0 <\/strong>Catalogs are targeted, strategic and niche-driven marketing vehicles that also drive 50%-70% of <em>online<\/em> sales.<strong>\u00a0 <\/strong><\/p>\n<p><strong>3.\u00a0 Brand yourself. \u00a0<\/strong>Only ASI invests in graphic designers, a photo studio and consultants to create catalogs that build your professional brand and speak to the latest trends and buying habits of your customers.\u00a0<\/p>\n<p><strong>2.\u00a0 Proven reach. \u00a0<\/strong>The average catalog is viewed by three or more prospective customers.\u00a0 Even online auctioneer eBay is shipping catalogs to reach its customers and prospects.<\/p>\n<p><strong>1. \u00a0Unmatched success. \u00a0<\/strong>Research<strong> <\/strong>from the Direct Marketing Association shows that catalogs are still the largest revenue generator, averaging nearly <em>50%<\/em> of all sales in 2007 and 2008.<\/p>\n<p>Now&#8217;s the time to be smarter with your spending and to increase your advertising with catalogs.<\/p>\n<p><strong><em>&#8211; <\/em><\/strong><em>Dan O&#8217;Halloran is Senior Vice President of Distributor Services.\u00a0 Email him <a target=\"_blank\" href=\"mailto:dohalloran@asicentral.com\">here<\/a>.<\/em><\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/digg.com\/tools\/diggthis.js\"><\/script><img rc=\"http:\/\/static.delicious.com\/img\/delicious.small.gif\" width=\"8\" alt=\"Delicious\" height=\"8\" \/> <a target=\"_blank\" href=\"http:\/\/delicious.com\/save\" title=\"Bookmark on Delicious\">Bookmark this on Delicious<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While we&#8217;re acknowledging the economic challenges of today, we&#8217;re not burrowing our heads in the sand.\u00a0 Instead, we&#8217;re leading the way to aggressively help distributors find opportunities for success.\u00a0\u00a0 And yes, catalogs are key, especially during a recession. \u00a0In fact, research suggests that companies that market themselves more during a recession increase value and sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,5,9],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-education","category-industry-initiatives","category-using-ad-specialties"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}