{"id":1122,"date":"2011-07-20T15:50:24","date_gmt":"2011-07-20T19:50:24","guid":{"rendered":"http:\/\/timandrewsblog-asicentral.com\/timblog\/?p=1122"},"modified":"2011-07-21T14:55:44","modified_gmt":"2011-07-21T18:55:44","slug":"how-tweet-it-is","status":"publish","type":"post","link":"https:\/\/timandrewsblog-asicentral.com\/timblog\/2011\/07\/20\/how-tweet-it-is\/","title":{"rendered":"How Tweet It Is"},"content":{"rendered":"

ASI education surveys show social networking is as hot as, well, the thermostat in Chicago<\/a>, which is expected to hit 98 today<\/a>. So we weren\u2019t surprised a packed house attended a power panel in ASI\u2019s new Social Media education track<\/a>.\"\"<\/p>\n

Afterward, I caught up with marketing and sales expert Brad White<\/a>, VP of sales for Top 40 distributor Boundless Network. When I asked him for the biggest mistake most people make when it comes to social media marketing, he said it\u2019s proceeding without goals or strategy. Social networking<\/a> should be an integral part of any company\u2019s overall marketing plan.<\/p>\n

Click here for a Tim\u2019s Take<\/a> of my interview with Brad.<\/p>\n

When I asked Brad for the best way to gauge the effectiveness\"\" of social marketing, he gave a surprisingly simple but spot-on answer: \u201cThe best measurement is how much money you make.\u201d<\/p>\n

In addition, of course, there are a ton of analytics and data to get numbers on a spreadsheet, but the bottom line really does come down to profits and revenue.<\/p>\n

We\u2019re having a great time in Chicago. To see the action for yourself, click here<\/a> to check out the photos from the first two days of the show, which ends Thursday.\"\"<\/p>\n

I hope you also got a chance to see the video demo of ASI SmartSales<\/a>, a high-tech sales and marketing tool to help distributors and decorators close more sales and increase profits with modules dedicated to sales management, marketing campaigns and revenue-generating capabilities.<\/p>\n

Click here<\/a> to watch the video. And while you\u2019re at it, check out a New York Times<\/em> blog post on \u201cThe Surprising Power of Promotional Products<\/a>,\u201d which offers up a fine assessment of the industry.<\/p>\n

Let me know what you think of the show, and please share your best social networking tactics by posting a comment or e-mailing me here<\/a>. I\u2019m also on Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

ASI education surveys show social networking is as hot as, well, the thermostat in Chicago, which is expected to hit 98 today. So we weren\u2019t surprised a packed house attended a power panel in ASI\u2019s new Social Media education track.<\/p>\n

Afterward, I caught up with marketing and sales expert Brad White, VP of sales for Top 40 distributor Boundless Network … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,7,8],"tags":[],"class_list":["post-1122","post","type-post","status-publish","format-standard","hentry","category-asi-shows","category-members","category-news-about-asi"],"_links":{"self":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/comments?post=1122"}],"version-history":[{"count":6,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1122\/revisions"}],"predecessor-version":[{"id":1128,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/posts\/1122\/revisions\/1128"}],"wp:attachment":[{"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/categories?post=1122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timandrewsblog-asicentral.com\/timblog\/wp-json\/wp\/v2\/tags?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}